The Effects of New Media on Alumni Engagement Among Millennials PDF Download

Author: Allison M. Horseman
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Author: Henry O. Onukwuba
Publisher: Springer
ISBN: 3319782894
Category : Business & Economics
Languages : en
Pages : 195

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Focusing on Lagos Business School (LBS) in Nigeria, this book explores the impact of strong alumni leadership on university excellence in Africa. Strong leadership is crucial to the success of educational institutions and great importance is placed on their effective governance and management. However, many institutions fail to realise the positive impact that a strong alumni body can have on university excellence. Drawing on definitions and theories of leadership, the author seeks to establish the significance of alumni in enhancing a university’s growth and development. Providing comprehensive analysis of LBS, this book is a unique resource for leaders of educational institutions, as well as those studying and teaching in African business schools.

Author: Heather T. Rowan-Kenyon
Publisher: John Wiley & Sons
ISBN: 1119336309
Category : Education
Languages : en
Pages : 116

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Social media is central to postsecondary education. It is how students engage with the campus community, and campus leaders and practitioners are interested in how an institution can employ social media to impact instruction, student services and institutional effectiveness in an increasingly competitive market. This volume presents the current research and scholarship on social media that provides a view of the higher education landscape in this new digital age and it demonstrates how social media influence behavior and campus culture. Drawing on a critical synthesis and analysis from recent research on this rapidly evolving phenomenon, this monograph examines: some of the assumptions and presumptions around social media, how social media is used and how it shapes the student experience and student development, and best practices for enhancing curricular and co-curricular communities of practice. This is the 5th issue of the 42nd volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.

Author: Anthony Cristiano
Publisher: Routledge
ISBN: 0429534922
Category : Social Science
Languages : en
Pages : 176

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Millennials and Media Ecology explores issues pertaining to millennials and digital media ecology and studies the cultural, pedagogical, and political environments such heterogeneous generation populates. The book questions whether millennials are properly understood as a heterogeneous group, particularly by the institutions and agencies that target them, and whether they are demonstrating the ability to set out a path for themselves and take charge of their own life and future. A diverse team of expert authors review past and current studies with critical assessment of arguments and propositions, and document actual experiences of members of the millennial generation through detailed studies. Engaging with topical subject matter and current research on millennials, the chapters: Question the misunderstanding that digital tools and Internet technologies are making the younger generation ‘dumber’ and ‘disengaging’ them from the real world Underscore the legal and economic insights into the commodification of the younger generation as consumers rather than learners Examine the historical trajectory of media technology, and whether new practices are having an empowering effect or one of enslavement to an increasingly irreversible technological and socio-political regime Shed light on issues of critical pedagogy emerging from digital environments in relation to one’s mental abilities and degrees of wisdom Discuss the cultural and political implications of millennials’ new media trends, the changing relationship between millennials and legacy media, which rely on the younger generation for survival;Offer new insights into the significance of current media trends in relation to issue of credibility and identity. This is an essential book for scholars in the fields of Media and Communications and Popular Culture, and will be vital reading for postgraduate students and specialists in related fields.

Author: Donald E. Heller
Publisher: Edward Elgar Publishing
ISBN: 1848445040
Category : Education
Languages : en
Pages : 213

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This is a fascinating book. Higher Education Review The Baby Boom generation did much to drive the transformation of American higher education that occurred in the 1960s. That extraordinary impact has invited many to think about how succeeding generations have challenged and will continue to challenge the assumptions and practices of educational institutions. This volume explores the significance of this generational perspective through observations from a variety of practitioners and observers of higher education. With stances ranging from unbridled enthusiasm to measured skepticism about the significance of generational change, these authors are sure to provide new insights to any thoughtful reader. Michael S. McPherson, President, The Spencer Foundation, US Our industry is extremely people intensive, so that understanding generational differences may be more important for us than for other industries. This book carefully portrays these generational differences and explores their implications for higher education. Catharine Bond Hill, President, Vassar College, US Generational Shockwaves is a must read for all of us in higher education who spend so much of our time working to enhance the educational and social success of our students as well as the scholarly and teaching success of our faculty. After reviewing this volume, no one can continue to support what too many in higher education still practice a one size fits all approach to the challenges we confront. Herman A. Berliner, Provost and Senior Vice President for Academic Affairs, Hofstra University, US This volume offers a sort of cultural seismography of higher education in the early 21st century. This is the most comprehensive and thoughtful treatment I have seen of an inexorable and tectonic trend that will challenge the status quo in profound and unprecedented ways. David W. Leslie, Chancellor Professor of Education Emeritus, The College of William & Mary, US This volume, part of the TIAA-CREF Institute Series on Higher Education, is based on a national conference convened by the Institute in November 2007. The generational issues that were the focus of the conference raise both risks and opportunities with the potential to profoundly affect our cultural environment, both inside and outside academe. Baby Boomers, in their roles as students, parents, professors and administrators, transformed the American higher education system. As Boomers near retirement, Generation X and the Millennials are building on those contributions and making their own impacts. This volume sheds light on a current front-burner issue in higher education: managing the melding of generations, each with its unique needs and approaches to teaching and learning. The result of discussions among presidents, provosts, and other senior-level leaders from the higher education community, as well as the scholarship of leading academics, this lucid and engaging volume addresses intergenerational shifts and their wide-ranging implications for higher education including relevant risks and opportunities for consideration by campus leaders. The type of institution represented in these discussions ranges from small teaching-focused institutions to community colleges and large comprehensive research institutions. The authors offer senior leadership a deeper understanding of these generational challenges and opportunities and provide them with new and actionable information to enhance decision-making and inform strategic planning. They offer scholars new research questions to examine and provide insights to enhance effective reporting on higher education issues. Higher education presidents, chancellors, provosts, CFOs, faculty, researchers and policymakers will find this volume to be of significant value.

Author: Hana S. Noor Al-Deen
Publisher: Lexington Books
ISBN: 0739167294
Category : Computers
Languages : en
Pages : 329

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Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original researchwhile using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), andlibrarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.

Author: Robert H. Wicks
Publisher: Taylor & Francis
ISBN: 104001822X
Category : Political Science
Languages : en
Pages : 190

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From Legacy Media to Going Viral: Generational Media Use and Citizen Engagement examines how the prominent media available shapes each rising generation of citizens. The authors discuss how global and national events along with the media each generational group most frequently accessed defined these groups. Drawing on interdisciplinary social science insights into social media and civic and political engagement, the book contextualizes the civic and political rise of the Millennials and Gen Z with comparative insights from Gen X and the Baby Boomers. With a focus on emergent patterns of American citizenship, the authors examine issues such as a decline in social trust, new and sustained patterns of civic and political engagement and the continuing importance of political consumerism. Looking beyond the impact of media on youth and issues of civic and political generational change, this book explores how the media accessible to each American generation contributes to that generation’s collective experience, thus solidifying their civic and political attitudes. The book will be of interest to students and scholars concerned with civic and political engagement, political consumerism and media use, in the areas of media studies, advertising, communication, journalism, political science and sociology.

Author: William Squire
Publisher: Troubador Publishing Ltd
ISBN: 1784620092
Category : Business & Economics
Languages : en
Pages : 160

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University Fundraising in Britain is an account of the culture change in British universities as people from all walks of life rallied to the cause of maintaining the quality of teaching and research through fundraising, in the face of the unprecedented expansion of student numbers. It recounts how a few individuals began to adapt professional fundraising to an academic environment, describes the impact of transatlantic ideas of ‘best practice’ and their adaptation to local circumstances through the work of a few individuals from the UK and North America, and how the academic leadership, government policy and influential volunteers came together to expand philanthropy as an important source of revenue in colleges and universities throughout the UK. It documents the expansion of student numbers in the USA and UK and the differing financial models supporting the higher education sector. When New Labour found the existing funding model of higher education to be unsustainable, one response was to seek new ways to kick-start university fundraising, and to encourage philanthropy. University leaders were quick to respond and to follow the early pioneers such as the universities of Edinburgh and later Oxford and Cambridge. The result was a significant increase in non-governmental sources of income and a new profession of university fundraisers. William Squire was the first development director at the University of Cambridge and the book incorporates many of his personal experiences in the changing world of university fundraising. Whilst University Fundraising in Britain is a work of social history that primarily focuses on university fundraising, many parts of the book apply wherever there is a need to attract funds for all kinds of charitable and cultural activities. The book has a foreword by Sir Adrian Cadbury, former Chancellor of Aston University and a well-known industrialist and philanthropist.

Author: Katherine Dugan
Publisher: Oxford University Press
ISBN: 0190875984
Category : Religion
Languages : en
Pages : 241

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Millennials in the U.S. have been characterized as uninterested in religion, as defectors from religious institutions, and as agnostic about the role of religious identity in their culture. Amid the rise of so-called "nones," though, there has also been a countervailing trend: an increase in religious piety among some millennial Catholics. The Fellowship of Catholic University Students (FOCUS), which began evangelizing college students on American university campuses in 1998, hires recent college graduates to evangelize college students and promote an attractive and culturally savvy Catholicism. These millennial Catholics have personal relationships with Jesus, attend Mass daily, and know and defend papal teachings, while also being immersed in U.S. popular culture. With their skinny jeans, devotional tattoos, and large-framed glasses, FOCUS missionaries embody a hip, attractive style of Catholicism. They promote a faith that interweaves distinctly Catholic identity with outreach methods of twentieth-century evangelical Protestants and the anxieties of middle-class emerging adulthood. Though this new generation of missionaries lives according to strict gender essentialism prescribed by papal teachings-including the notions that men lead while women follow and that biology dictates gender roles-they also support stay-at-home fatherhood and women earning MBAs. Millennial Missionaries examines how these young people navigate their Catholic and American identities in the twenty-first century. Illuminating the ways missionaries are reshaping American Catholic identity, Katherine Dugan explores the contemporary U.S. religious landscape from the perspective of millennials who proudly proclaim "I am Catholic"-and devote years of their lives to convincing others to do the same.

Author: Jeremy Schulz
Publisher: Emerald Group Publishing
ISBN: 1839090790
Category : Social Science
Languages : en
Pages : 183

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Sponsored by the Communication, Information Technologies, and Media Sociology Section of the American Sociological Association (CITAMS), Millennials and Media brings together case studies from across the globe to provide a timely examination of Generation Y's media practices.