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Author: James N. Dertouzos Publisher: ISBN: Category : Advertising Languages : en Pages : 64
Book Description
Advertising is one of the central recruiting tools used by the military services in support of the all-volunteer force. This Note analyzes the effects of advertising on recruiting, providing quantitative estimates of the relative effectiveness of Army, Navy, Air Force, Marine Corps, and joint advertising programs. The findings indicate that, in general, the services gain enlistments from additional advertising, and the gains of any one branch do not seem to come at the expense (in terms of lost recruits) of any other. Not only are there no important interservice competitive effects of advertising, but the advertising done by a service apparently confers important benefits on the other branches as well. Consequently, both service and joint advertising appear to be powerful tools to help meet the recruiting requirements of the all-volunteer armed forces.
Author: National Research Council Publisher: National Academies Press ISBN: 0309085314 Category : Social Science Languages : en Pages : 343
Book Description
Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Defense Publisher: ISBN: Category : Languages : en Pages : 852
Author: Nelson Lim Publisher: ISBN: 9781977403421 Category : Business & Economics Languages : en Pages : 0
Book Description
The authors identified current, desired, and prospective data-enabled practices that the U.S. Department of Defense and the services might be able to deploy in their outreach and recruiting processes.
Author: National Academies of Sciences, Engineering, and Medicine Publisher: National Academies Press ISBN: 0309489539 Category : Social Science Languages : en Pages : 385
Book Description
The U.S. military has been continuously engaged in foreign conflicts for over two decades. The strains that these deployments, the associated increases in operational tempo, and the general challenges of military life affect not only service members but also the people who depend on them and who support them as they support the nation â€" their families. Family members provide support to service members while they serve or when they have difficulties; family problems can interfere with the ability of service members to deploy or remain in theater; and family members are central influences on whether members continue to serve. In addition, rising family diversity and complexity will likely increase the difficulty of creating military policies, programs and practices that adequately support families in the performance of military duties. Strengthening the Military Family Readiness System for a Changing American Society examines the challenges and opportunities facing military families and what is known about effective strategies for supporting and protecting military children and families, as well as lessons to be learned from these experiences. This report offers recommendations regarding what is needed to strengthen the support system for military families.
Author: Avron Spiro Publisher: American Psychological Association (APA) ISBN: 9781433828041 Category : Psychology Languages : en Pages : 0
Book Description
Using data compiled from longitudinal studies of World War II, Korean War, and Vietnam War veterans, contributors to this groundbreaking book examine the effects of military service across the lifespan. The US spends over 100 billion dollars annually on healthcare for more than 30 million active military and veterans. The prevalence of negative trauma and post-traumatic stress disorder (PTSD) among military veterans is well-known. But other more subtle effects of military service--particularly on health and well-being in later life--are less well-understood, among researchers as well as medical and mental health professionals who care for veterans. Chapters in this book give us crucial insights into the impact of military service, including the surprising finding that service can serve as a protective factor in some contexts, throughout the aging process. Topic areas include the effects of combat and stress on longevity and brain functioning; the use of memory, cognition, and ego development at various points in life; the relationship between experiences of discrimination and the later development of PTSD; marriage longevity; employment; and the way notions of patriotism and nationalism among service personnel and their families may change over time.
Author: Institute of Medicine Publisher: National Academies Press ISBN: 0309146844 Category : Medical Languages : en Pages : 381
Book Description
The health and economic costs of tobacco use in military and veteran populations are high. In 2007, the Department of Veterans Affairs (VA) and the Department of Defense (DoD) requested that the Institute of Medicine (IOM) make recommendations on how to reduce tobacco initiation and encourage cessation in both military and veteran populations. In its 2009 report, Combating Tobacco in Military and Veteran Populations, the authoring committee concludes that to prevent tobacco initiation and encourage cessation, both DoD and VA should implement comprehensive tobacco-control programs.
Author: Ryan, Mark Patrick Publisher: IGI Global ISBN: 1799866378 Category : Education Languages : en Pages : 372
Book Description
Military academies have served youth for more than a century with proud traditions of producing graduates who are scholars, leaders, and athletes who adhere to a code of honor and ethical principles as they take the knowledge, skills, and dispositions gained at those academies into higher education, the business world, military service, civic endeavors, and the broader workforce. There is a current gap and need for research that explores the various components of a K-20 military school/college education and how those components successfully produce leaders of character for our military, civic, academic, and business worlds both in the United States and abroad. The Handbook of Research on Character and Leadership Development in Military Schools synthesizes research on the impact of military academies by providing a singular compendium of current academic studies on the graduates of military academies and the communities of which they enter after graduation. The chapters will explore the academics, leadership, character development, citizenship, athletics, and other dimensions of both global and national, and both private and public, military academies. This book is ideal for current leaders, staffs, governing board members, and alumni of military academies both in the United States and internationally along with policymakers, government officials, practitioners, researchers, academicians, and students interested in the implications of character and leadership development on individuals enrolled in or graduated from military schools.
Author: Douglas Yeung Publisher: ISBN: 9780833098078 Category : Business & Economics Languages : en Pages : 0
Book Description
"This study identifies approaches for bolstering recruiting of women into the armed services during the years in which ground combat jobs are transitioning to include women. RAND conducted in-depth interviews and focus groups with new recruits, recruiters, and recruiting leadership. Several themes emerged from these discussions. Many female recruits in our focus groups preferred female recruiters and female-specific events. Many male recruits in our focus groups reported not being influenced by the policy change to open combat jobs to women. Recruiters and recruits in our focus groups reported dissatisfaction with what they view as burdensome administrative requirements. Both recruiters and recruits recommended launching advertising campaigns showing women serving alongside men in a wide range of military jobs, and debunking stereotypes of military service. Finally, commanders of the recruiting services reported concern over resources available to them in the current environment. We recommend that resources be set aside to specifically target outreach to women, that the services increase the proportion of recruiters who are women and increase their visibility at recruiting events, and that the services work to reduce administrative burdens on recruiters and recruits."--Publisher's description.
Author: Lisa M. Penney Publisher: ISBN: Category : Languages : en Pages : 56
Book Description
"This is an annotated bibliography of research by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI) on Army recruiting. Most of the research covered in this report was conducted during the period 1980 and 1999. To provide a framework for this work the research summaries are organized around a model of Army recruitment showing the important factors contributing to successful recruiting. In the model, recruiter production is conceptualized as a joint function of recruiter performance and youths' propensity to enlist. Propensity to enlist is linked to advertising effects and several other environmental factors. Recruiters' performance, in turn, is influenced by their personal characteristics, the training and mentoring they receive, and the level of technical and organizational Support provided to them. The ARI research relating to each of these major components in the recruitment model is documented in this report."--DTIC.
Author: James N. Dertouzos
Author: National Research Council
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Defense
Author: Nelson Lim
Author: National Academies of Sciences, Engineering, and Medicine
Author: 
Author: Avron Spiro
Author: Institute of Medicine
Author: Ryan, Mark Patrick
Author: Douglas Yeung
Author: Lisa M. Penney