Author: Neil Hopper Borden
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1040

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Book Description

Author: Avi Goldfarb
Publisher: University of Chicago Press
ISBN: 022620684X
Category : Business & Economics
Languages : en
Pages : 510

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Book Description
There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. "Economics of Digitization "identifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop. "Economics of Digitization" will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.

Author: Mark S. Albion
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

Author: Richard Schmalensee
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 336

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Book Description

Author: S. William Pattis
Publisher: McGraw Hill Professional
ISBN: 0071430490
Category : Business & Economics
Languages : en
Pages : 163

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Book Description
Provides information on how to begin a career in advertising, offering specific information on each profession, career choices, working conditions, details on responsibilities, education, and training required.

Author: Kim B. Rotzoll
Publisher: University of Illinois Press
ISBN: 9780252065422
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

Author: Taha Chaiechi
Publisher: Academic Press
ISBN: 0128174668
Category : Business & Economics
Languages : en
Pages : 665

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Book Description
Economic Effects of Natural Disasters explores how natural disasters affect sources of economic growth and development. Using theoretical econometrics and real-world data, and drawing on advances in climate change economics, the book shows scholars and researchers how to use various research methods and techniques to investigate and respond to natural disasters. No other book presents empirical frameworks for the evaluation of the quality of macroeconomic research practice with a focus on climate change and natural disasters. Because many of these subjects are so large, different regions of the world use different approaches, hence this resource presents tailored economic applications and evidence. - Connects economic theories and empirical work in climate change to natural disaster research - Shows how advances in climate change and natural disaster research can be implemented in micro- and macroeconomic simulation models - Addresses structural changes in countries afflicted by climate change and natural disasters

Author: Debarati Guha-Sapir
Publisher: Oxford University Press
ISBN: 0199841934
Category : Business & Economics
Languages : en
Pages : 341

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Book Description
This work combines research and empirical evidence on the economic costs of disasters with theoretical approaches. It provides new insights on how to assess and manage the costs and impacts of disaster prevention, mitigation, recovery and adaption, and much more.

Author: Ralph Harris
Publisher:
ISBN: 9780255366960
Category : Advertising
Languages : en
Pages : 0

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Book Description
The subject of advertising is often treated with indifference by economists and disdain by the public. Indeed, from time-to-time, there have been calls to ban advertising. Though there has been no general ban, advertising has been prohibited in some sectors and further regulation in this field is continually being considered. Given the importance of advertising in political discussion and the lack of evidence regarding its role and effectiveness, Ralph Harris and Arthur Seldon published Advertising in a Free Society in the late 1950s. This seminal work provided a dispassionate and serious analysis of the subject. It concluded that advertising played a positive role in communicating information and building brand loyalty. Interestingly, some of the most dishonest forms of promotion came from politicians. Christopher Snowdon has skillfully abridged Harris and Seldon's work whilst adding important modern insights. Perhaps the most important of these is his critique of the claim that advertising coerces people into acting against their best interests. He also finds that the modern economic literature largely supports Harris and Seldon's view that advertising facilitates competition and lowers prices. This new study is an important work for all interested in public policy as well as for those studying marketing in business schools or as part of a professional qualification.

Author: E. Granéli
Publisher: Springer Science & Business Media
ISBN: 9783540740094
Category : Nature
Languages : en
Pages : 448

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Book Description
Harmful algal can cause a variety of deleterious effects, including the poisoning of fish and shellfish, habitat disruptions for many organisms, water discoloration, beach fouling, and even toxic effects for humans. In this volume, international experts provide an in-depth analysis of harmful algae topics and offer a comprehensive synthesis of the latest research in the field.