The Dutch Republic and the Birth of Modern Advertising PDF Download

Author: Arthur der Weduwen
Publisher: BRILL
ISBN: 9004413812
Category : History
Languages : en
Pages : 337

View

Book Description
With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first six thousand advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era.

Author: Shanti Graheli
Publisher: BRILL
ISBN: 9004340394
Category : History
Languages : en
Pages : 583

View

Book Description
Buying and Selling explores the many facets of the business of books across and beyond Europe, adopting the viewpoints of printers, publishers, booksellers, and readers. Essays by twenty-five scholars from a range of disciplines seek to reconstruct the dynamics of the trade through a variety of sources. Through the combined investigation of printed output, documentary evidence, provenance research, and epistolary networks, this volume trails the evolving relationship between readers and the book trade. In the resulting picture of failure and success, balanced precariously between debt-economies, sale strategies and uncertain profit, customers stand out as the real winners.

Author: Sjoerd Levelt
Publisher: Taylor & Francis
ISBN: 1000837726
Category : History
Languages : en
Pages : 409

View

Book Description
This ground-breaking collection reveals the networks of interrelation between Early Modern England and the Dutch Republic. As people, ideas and goods moved back and forth across the North Sea – or spread further afield in the vanguard of globalisation and empire – Anglo-Dutch relations shaped all aspects of life, with profound implications still relevant today. A diverse range of expert scholars share new research in their discipline, ranging across technology, trade, politics, religion and the arts. Different aspects of this history of competition, alliance, migration and conflict are taken up by each chapter, providing the reader with detailed case studies as well as the broader background and its historical roots. Anglo-Dutch Connections in the Early Modern World aims to be both accessible and innovative. It will be essential to students and researchers interested in European politics, intellectual history, and shared Anglo-Dutch society, while showcasing current research in multiple facets of the Early Modern World.

Author: Arthur der Weduwen
Publisher: Oxford University Press
ISBN: 0198926626
Category : History
Languages : en
Pages : 433

View

Book Description
State Communication and Public Politics in the Dutch Golden Age describes the political communication practices of the authorities in the early modern Netherlands. Der Weduwen provides an in-depth study of early modern state communication: the manner in which government sought to inform its citizens, publicise its laws, and engage publicly in quarrels with political opponents. These communication strategies, including proclamations, the use of town criers, and the printing and affixing of hundreds of thousands of edicts, underpinned the political stability of the seventeenth-century Dutch Republic. Based on systematic research in thirty-two Dutch archives, this book demonstrates for the first time how the wealthiest, most literate, and most politically participatory state of early modern Europe was shaped by the communication of political information. It makes a decisive case for the importance of communication to the relationship between rulers and ruled, and the extent to which early modern authorities relied on the active consent of their subjects to legitimise their government.

Author: Arthur der Weduwen
Publisher: BRILL
ISBN: 9004422242
Category : History
Languages : en
Pages : 570

View

Book Description
This edited collection offers in seventeen chapters the latest scholarship on book catalogues in early modern Europe. Contributors discuss the role that these catalogues played in bookselling and book auctions, as well as in guiding the tastes of book collectors and inspiring some of the greatest libraries of the era. Catalogues in the Low Countries, Britain, Germany, France and the Baltic region are studied as important products of the early modern book trade, and as reconstructive tools for the history of the book. These catalogues offer a goldmine of information on the business of books, and they allow scholars to examine questions on the distribution and ownership of books that would otherwise be extremely difficult to pursue. Contributors: Helwi Blom, Pierre Delsaerdt, Arthur der Weduwen, Anna E. de Wilde, Shanti Graheli, Ann-Marie Hansen, Rindert Jagersma, Graeme Kemp, Ian Maclean, Alicia C. Montoya, Andrew Pettegree, Philippe Schmid, Forrest C. Strickland, Jasna Tingle, Marieke van Egeraat, and Elise Watson.

Author: Arthur der Weduwen
Publisher: BRILL
ISBN: 900451810X
Category : History
Languages : en
Pages : 639

View

Book Description
This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.

Author: Arthur der Weduwen
Publisher: BRILL
ISBN: 9004515305
Category : History
Languages : en
Pages : 348

View

Book Description
This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.

Author: Adam Smyth
Publisher: Oxford University Press
ISBN: 0192585185
Category : Literary Criticism
Languages : en
Pages : 769

View

Book Description
The Oxford Handbook of the History of the Book in Early Modern England provides a rich, imaginative and also accessible guide to the latest research in one of the most exciting areas of early modern studies. Written by scholars working at the cutting-edge of the subject, from the UK and North America, the volume considers the production, reception, circulation, consumption, destruction, loss, modification, recycling, and conservation of books from different disciplinary perspectives. Each chapter discusses in a lively manner the nature and role of the book in early modern England, as well as offering critical insights on how we talk about the history of the book. On finishing the Handbook, the reader will not only know much more about the early modern book, but will also have a strong sense of how and why the book as an object has been studied, and the scope for the development of the field.

Author: Arthur der Weduwen
Publisher: Profile Books
ISBN: 1788163443
Category : Language Arts & Disciplines
Languages : en
Pages : 425

View

Book Description
LONGLISTED FOR THE HISTORICAL WRITERS' ASSOCIATION NON-FICTION CROWN A SUNDAY TIMES BOOK OF THE YEAR 'A sweeping, absorbing history, deeply researched, of that extraordinary and enduring phenomenon: the library' Richard Ovenden, author of Burning the Books: A History of Knowledge under Attack Famed across the known world, jealously guarded by private collectors, built up over centuries, destroyed in a single day, ornamented with gold leaf and frescoes or filled with bean bags and children's drawings - the history of the library is rich, varied and stuffed full of incident. In this, the first major history of its kind, Andrew Pettegree and Arthur der Weduwen explore the contested and dramatic history of the library, from the famous collections of the ancient world to the embattled public resources we cherish today. Along the way, they introduce us to the antiquarians and philanthropists who shaped the world's great collections, trace the rise and fall of fashions and tastes, and reveal the high crimes and misdemeanours committed in pursuit of rare and valuable manuscripts.

Author: Brendan Dooley
Publisher: BRILL
ISBN: 9004689834
Category : History
Languages : en
Pages : 465

View

Book Description
International tragedies, national disgraces, and local dangers: reporting can magnify trauma. But how can we gain a deeper analytical understanding of episodes seemingly too immediate for detached observation by our sources or even, perhaps, by ourselves? This volume brings together a broad range of current research in Europe and abroad, regarding an issue of crucial importance for understanding past cultures and our own. Papers discuss the ramifications of media-induced anxiety and anxiety-induced mediality, engaging the humanities, including history, film studies, literature, folklore, creative writing and adjacent fields intersected by sociology, politology, psychology, & anthropology. News media here include all means of mass communication impinging on daily experience, from books to music, from the social web to films, on multiple platforms and in multiple languages across municipal, state, and regional boundaries.