Author: Susan Fulton
Publisher:
ISBN: 9780917168154
Category :
Languages : en
Pages : 160
Book Description
This unique directory lists & describes more than 400 hard-to-find, top-flight specialists in demand by advertisers & advertising agencies. Experts include marketing strategists, advertising writers & art directors, media selection, new product development, agency-client relations, agency selection, advertising efficiency evaluation, direct response, geo-demographic targeting, database marketing, sales promotion, advertising agency management & business development, marketing research, copy testing, product naming, information providers, environmental & social action programs, sports & celebrity marketing, ethnic marketing, & more.
The Directory of Advertising and Marketing Services, 1993-1994
Author: Susan Fulton
Publisher:
ISBN: 9780917168154
Category :
Languages : en
Pages : 160
Book Description
This unique directory lists & describes more than 400 hard-to-find, top-flight specialists in demand by advertisers & advertising agencies. Experts include marketing strategists, advertising writers & art directors, media selection, new product development, agency-client relations, agency selection, advertising efficiency evaluation, direct response, geo-demographic targeting, database marketing, sales promotion, advertising agency management & business development, marketing research, copy testing, product naming, information providers, environmental & social action programs, sports & celebrity marketing, ethnic marketing, & more.
Publisher:
ISBN: 9780917168154
Category :
Languages : en
Pages : 160
Book Description
This unique directory lists & describes more than 400 hard-to-find, top-flight specialists in demand by advertisers & advertising agencies. Experts include marketing strategists, advertising writers & art directors, media selection, new product development, agency-client relations, agency selection, advertising efficiency evaluation, direct response, geo-demographic targeting, database marketing, sales promotion, advertising agency management & business development, marketing research, copy testing, product naming, information providers, environmental & social action programs, sports & celebrity marketing, ethnic marketing, & more.
The Directory of Advertising and Marketing Services, 1994-1995
Author: Executive Communications
Publisher:
ISBN: 9780917168161
Category : Advertising agencies
Languages : en
Pages : 354
Book Description
This unique directory lists & describes more than 400 hard-to-find, top-flight specialists in demand by advertisers & advertising agencies. Experts include marketing strategists, advertising writers & art directors, media selection, interactive marketing, new product development, agency-client relations, agency selection, advertising efficiency evaluation, direct response, database marketing, sales promotion, advertising agency management & business development, marketing research, copy testing, product naming, information providers, environmental & social action programs, sports & celebrity marketing, ethnic marketing & more.
Publisher:
ISBN: 9780917168161
Category : Advertising agencies
Languages : en
Pages : 354
Book Description
This unique directory lists & describes more than 400 hard-to-find, top-flight specialists in demand by advertisers & advertising agencies. Experts include marketing strategists, advertising writers & art directors, media selection, interactive marketing, new product development, agency-client relations, agency selection, advertising efficiency evaluation, direct response, database marketing, sales promotion, advertising agency management & business development, marketing research, copy testing, product naming, information providers, environmental & social action programs, sports & celebrity marketing, ethnic marketing & more.
Advertising Worldwide
Author: Ingomar Kloss
Publisher: Springer Science & Business Media
ISBN: 3642568114
Category : Business & Economics
Languages : en
Pages : 312
Book Description
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
Publisher: Springer Science & Business Media
ISBN: 3642568114
Category : Business & Economics
Languages : en
Pages : 312
Book Description
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
Books in Print
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2132
Book Description
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2132
Book Description
Official Gazette of the United States Patent and Trademark Office
New Serial Titles
Author:
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 1480
Book Description
A union list of serials commencing publication after Dec. 31, 1949.
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 1480
Book Description
A union list of serials commencing publication after Dec. 31, 1949.
Subject Guide to Books in Print
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 3126
Book Description
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 3126
Book Description
Standard Directory of Advertising Agencies
Author: National Register Publishing Co. Staff
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1168
Book Description
This vital resource supplies essential business facts on this rapidly changing industry, including names & titles of decision makers, total annual billings, billings by media, & much more. Covering over 9,700 agencies & branch offices, no other directory is as accurate, comprehensive, & current as the STANDARD DIRECTORY OF ADVERTISING AGENCIES 1993. Updated quarterly.
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1168
Book Description
This vital resource supplies essential business facts on this rapidly changing industry, including names & titles of decision makers, total annual billings, billings by media, & much more. Covering over 9,700 agencies & branch offices, no other directory is as accurate, comprehensive, & current as the STANDARD DIRECTORY OF ADVERTISING AGENCIES 1993. Updated quarterly.
Statistical Reference Index
Standard Directory of Advertisers, 1994
Author: National Register Publishing Co. Staff
Publisher:
ISBN: 9780872172388
Category :
Languages : en
Pages : 1809
Book Description
For in-depth information on more than 26,000 companies that annually spend over $75,000 to advertise their products & services, direct your patrons to the 1994 edition of the STANDARD DIRECTORY OF ADVERTISERS. More than 116,000 personnel are listed - from key senior executives to marketing managers & ad directors - enabling your patrons to find out who buys advertising, how much they spend, & where they spend it - broken down by up to 24 media. Entries include address, telephone & fax numbers, number of employees, S.I.C. codes, subsidiaries & divisions & much more. A special Brand Name Index helps patrons match over 62,000 products with the companies that advertise & market them. Over 90% of the listings in the 1994 edition have been updated with information verified directly by the profiled company. This edition reflects changes in personnel, sales, media expenditures & brands, as well as over 1,000 new advertisers & 1,000 new personnel. New features for the 1994 edition include a Product Categories by State Index, & three business classifications: Food Retailers, Government & State Agencies & Cultural Recreational Entertainment. Available in two editions - one arranged by business classifications; the other geographically. Includes an index volume. Quarterly updates available.
Publisher:
ISBN: 9780872172388
Category :
Languages : en
Pages : 1809
Book Description
For in-depth information on more than 26,000 companies that annually spend over $75,000 to advertise their products & services, direct your patrons to the 1994 edition of the STANDARD DIRECTORY OF ADVERTISERS. More than 116,000 personnel are listed - from key senior executives to marketing managers & ad directors - enabling your patrons to find out who buys advertising, how much they spend, & where they spend it - broken down by up to 24 media. Entries include address, telephone & fax numbers, number of employees, S.I.C. codes, subsidiaries & divisions & much more. A special Brand Name Index helps patrons match over 62,000 products with the companies that advertise & market them. Over 90% of the listings in the 1994 edition have been updated with information verified directly by the profiled company. This edition reflects changes in personnel, sales, media expenditures & brands, as well as over 1,000 new advertisers & 1,000 new personnel. New features for the 1994 edition include a Product Categories by State Index, & three business classifications: Food Retailers, Government & State Agencies & Cultural Recreational Entertainment. Available in two editions - one arranged by business classifications; the other geographically. Includes an index volume. Quarterly updates available.