The Design Imperative PDF Download

Author: Steven Chen
Publisher: Springer
ISBN: 3319785680
Category : Business & Economics
Languages : en
Pages : 239

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Book Description
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

Author: Victor J. Papanek
Publisher: Thames & Hudson
ISBN: 9780500278468
Category : Design
Languages : en
Pages : 256

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Book Description
In this book Papanek looks at the exciting possibilities for the future if architecture and design were to become environmentally and socially responsible. He shows how people can contribute to the well-being of the planet through awareness of design.

Author: Peter Sloterdijk
Publisher: John Wiley & Sons
ISBN: 074569988X
Category : Philosophy
Languages : en
Pages : 344

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Book Description
In this wide-ranging book, renowned philosopher and cultural theorist Peter Sloterdijk examines art in all its rich and varied forms: from music to architecture, light to movement, and design to typography. Moving between the visible and the invisible, the audible and the inaudible, his analyses span the centuries, from ancient civilizations to contemporary Hollywood. With great verve and insight he considers the key issues that have faced thinkers from Aristotle to Adorno, looking at art in its relation to ethics, metaphysics, society, politics, anthropology and the subject. Sloterdijk explores a variety of topics, from the Greco-Roman invention of postcards to the rise of the capitalist art market, from the black boxes and white cubes of modernism to the growth of museums and memorial culture. In doing so, he extends his characteristic method of defamiliarization to transform the way we look at works of art and artistic movements. His bold and original approach leads us away from the well-trodden paths of conventional art history to develop a theory of aesthetics which rejects strict categorization, emphasizing instead the crucial importance of individual subjectivity as a counter to the latent dangers of collective culture. This sustained reflection, at once playful, serious and provocative, goes to the very heart of Sloterdijk’s enduring philosophical preoccupation with the aesthetic. It will be essential reading for students and scholars of philosophy and aesthetics and will appeal to anyone interested in culture and the arts more generally.

Author: David W. Orr
Publisher: Island Press
ISBN: 1597267007
Category : Business & Economics
Languages : en
Pages : 393

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Book Description
The author has championed the cause of ecological literacy in higher education, helping to establish and shape the field of ecological design, and working to raise awareness of the threats to future generations posed by humanity's current unsustainable trajectory.This volume brings together his most important works.

Author: Victor Papanek
Publisher: Thames & Hudson
ISBN: 0500770719
Category : Architecture
Languages : en
Pages : 379

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Book Description
A fresh edition of the sustainable design pioneer Victor Papanek’s classic and ever-relevant book examining the important role of design in combating climate change. Whether it’s horror at the plastic littering the world’s beaches or despair at the melting polar ice caps, the world is gradually waking up to the impending climate disaster. In The Green Imperative, Papanek argues for design that addresses these issues head-on. This means using materials that can be recycled and reused, no more pointless packaging, thinking about how products make us feel and engage all our senses, putting nature at the heart of design, working at a smaller scale, rejecting aesthetics for their own sake, and thinking before we buy. First published at the end of the twentieth century, this book offered a plethora of honest advice, clear examples, and withering critiques, laying out the flaws of and opportunities for the design world at that time. A quarter of a century on, Papanek’s lucid prose has lost none of its verve, and the problems he highlights have only become more urgent, giving today’s reader both a fascinating historical perspective on the issues at hand and a blueprint for how they might be solved.

Author: Marja-Leena Sorjonen
Publisher: John Benjamins Publishing Company
ISBN: 9027265526
Category : Language Arts & Disciplines
Languages : en
Pages : 443

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Book Description
In middle-class Anglo-speaking circles imperatives are considered impolite forms that command another to do something; etiquette manuals recommend avoiding them. The papers in this collection de-construct such lay beliefs. Through the empirical examination of everyday and institutional interaction across a range of languages, they show that imperatives are routinely used for constructing turns that further sociality in interactional situations. Moreover, they show that for understanding the use of an imperatively formatted turn, its specific design (whether it contains, e.g., an overt subject, object, modal particles, or diminutives), and its sequential and temporal positioning in verbal and embodied activities are crucial. The fact that the same type of imperative turn is appropriate under the same circumstances across linguistically diverse cultures suggests that there are common aspects of imperative turn design and common pragmatic dimensions of situations warranting their use. The volume provides new insights into the resources and processes involved when social actors try to get another to do something.

Author: Iris Bohnet
Publisher: Belknap Press
ISBN: 0674089030
Category : Business & Economics
Languages : en
Pages : 400

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Book Description
Shortlisted for the Financial Times and McKinsey Business Book of the Year Award A Financial Times Best Business Book of the Year A Times Higher Education Book of the Week Best Business Book of the Year, 800-CEO-READ Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Presenting research-based solutions, Iris Bohnet hands us the tools we need to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions. “Bohnet assembles an impressive assortment of studies that demonstrate how organizations can achieve gender equity in practice...What Works is stuffed with good ideas, many equally simple to implement.” —Carol Tavris, Wall Street Journal “A practical guide for any employer seeking to offset the unconscious bias holding back women in organizations, from orchestras to internet companies.” —Andrew Hill, Financial Times

Author: Charles A. Flink
Publisher: University of Florida Press
ISBN: 9781683401155
Category : Architecture
Languages : en
Pages : 308

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Book Description
Trailblazing greenway projects from vision to reality In this eye-opening journey through some of America's most innovative landscape architecture projects, Charles Flink shows why we urgently need greenways. A leading authority in greenway planning, design, and development, Flink presents inspiring examples of communities that have come together to build permanent spaces for the life-sustaining power of nature. The Greenway Imperative reveals the stories behind a variety of multiuse natural corridors, taking readers to Grand Canyon National Park, suburban North Carolina, the banks of the Miami River, and many other settings. Flink, who was closely involved with each of the projects in this book during his 35-year career, introduces the people who jumpstarted these initiatives and the challenges they overcame in achieving them. Flink explains why open green spaces are increasingly critical today. "Much more than a path through the woods," he says, greenways conserve irreplaceable real estate for the environment, serve as essential green infrastructure, shape the way people travel within their communities, reduce impact from flooding and other natural disasters, and boost the economies of cities and towns. Greenways can and should dramatically reshape the landscape of America in the coming years, Flink argues. He provides valuable reflections and guidance on how we can create resilient communities and satisfy the human need for connection with the natural world.

Author: Ana Miljacki
Publisher: Routledge
ISBN: 1315460114
Category : Architecture
Languages : en
Pages : 343

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Book Description
The Optimum Imperative examines architecture’s multiple entanglements within the problematics of Socialist lifestyle in postwar Czechoslovakia. Situated in the period loosely bracketed by the signing of the Munich accords in 1938, which affected Czechoslovakia’s entrance into World War II, and the Warsaw Pact troops’ occupation of Prague in 1968, the book investigates three decades of Czech architecture, highlighting a diverse cast of protagonists. Key among them are the theorist and architect Karel Honzík and a small group of his colleagues in the Club for the Study of Consumption; the award-winning Czechoslovak Pavilion at the 1958 World Expo in Brussels; and SIAL, a group of architects from Liberec that emerged from the national network of Stavoprojekt offices during the reform years, only to be subsumed back into it in the wake of Czechoslovak normalization. This episodic approach enables a long view of the way that the project of constructing Socialism was made disciplinarily specific for architecture, through the constant interpretation of Socialist lifestyle, both as a narrative framework and as a historical goal. Without sanitizing history of its absurd contortions in discourse and in daily life, the book takes as its subject the complex and dynamic relationships between Cold War politics, state power, disciplinary legitimating narratives, and Czech architects’ optimism for Socialism. It proposes that these key dimensions of practicing architecture and building Socialism were intertwined, and even commensurate at times, through the framework of Socialist lifestyle.

Author: William Rosen
Publisher: Rowman & Littlefield
ISBN: 1442257059
Category : Business & Economics
Languages : en
Pages : 223

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Book Description
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction. Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today’s more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.