The Curtis Caper, by Joseph C. Goulden PDF Download

Author: Goulden, Joseph C
Publisher: New York : Putnam
ISBN:
Category :
Languages : en
Pages : 281

View

Book Description

Author: Joseph C. Goulden
Publisher:
ISBN:
Category : American periodicals
Languages : en
Pages : 296

View

Book Description
Traces the rise and fall of the Curtis Publishing Company, publishers of The Saturday Evening Post, Holiday, The Ladies' Home Journal.

Author: Richard K. Popp
Publisher: LSU Press
ISBN: 0807142875
Category : Business & Economics
Languages : en
Pages : 311

View

Book Description
In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it "the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale." For their part, advertisers understood that selling tourism meant turning "dreams into action," as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for "authentic" places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality.

Author: Talbot C. Imlay
Publisher: Cambridge University Press
ISBN: 100929900X
Category : History
Languages : en
Pages : 235

View

Book Description
In this illuminating and comprehensive account, Talbot C. Imlay chronicles the life of Clarence Streit and his Atlantic federal union movement in the Unites States during and following the Second World War. The first book to detail Streit's life, work and significance, it reveals the importance of public political cultures in shaping US foreign relations. In 1939, Streit published Union Now which proposed a federation of the North Atlantic democracies modelled on the US Constitution. The buzz created led Streit to leave his position at The New York Times and devote himself to promoting the union. Over the next quarter of a century, Streit worked to promote a new public political culture, employing a variety of strategies to gain visibility and political legitimacy for his project and for federalist frameworks. In doing so, Streit helped shape wartime debates on the nature of the post-war international order and of transatlantic relations.

Author: David E. Sumner
Publisher: Peter Lang
ISBN: 9781433104930
Category : American periodicals
Languages : en
Pages : 256

View

Book Description
"The future of magazines? Murky. Their past? Glorious. How we got from there to here is told in this compelling history. It's thrilling, funny, disturbing, sad, and ultimately inspiring. And in these pages are broad and helpful hints on how we can return to glorious."---Richard B. Stolley, Founding Editor, People, and Senior Editorial Adviser, Time Inc. --Book Jacket.

Author: George Thomas Tanselle
Publisher: Harvard University Press
ISBN: 9780674367616
Category : Bibliographical literature
Languages : en
Pages : 1146

View

Book Description

Author: Loren Glass
Publisher: NYU Press
ISBN: 0814731600
Category : Biography & Autobiography
Languages : en
Pages : 255

View

Book Description
An investigation of how popular modernist writers handled their fame.

Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 940

View

Book Description

Author: Leo Bogart
Publisher: Routledge
ISBN: 1351527622
Category : Social Science
Languages : en
Pages : 413

View

Book Description
American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. 'Commercial Culture' is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.

Author: Joseph C. Goulden
Publisher: Putnam Publishing Group
ISBN:
Category : Law
Languages : en
Pages : 370

View

Book Description