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Author: Dany Jacobs Publisher: Routledge ISBN: 1134747691 Category : Business & Economics Languages : en Pages : 233
Book Description
In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture’s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation’s diffusion—and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation’s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.
Author: Dany Jacobs Publisher: Routledge ISBN: 1134747691 Category : Business & Economics Languages : en Pages : 233
Book Description
In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture’s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation’s diffusion—and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation’s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.
Author: Dany Jacobs Publisher: Routledge ISBN: 9781138377486 Category : Languages : en Pages : 214
Book Description
In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation's diffusion--and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation's various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.
Author: Gerard J. Tellis Publisher: John Wiley & Sons ISBN: 1118352408 Category : Business & Economics Languages : en Pages : 352
Book Description
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation. Offers a groundbreaking take on innovation that is driven by a company's culture Shows what it takes to create a culture of innovation within any organization Based on a study of 770 companies across 15 countries, the origin of 90 radical innovations spanning over 100 years, and the evolution of 66 markets spanning over a 100 years Provides numerous mini cases to illustrate the workings of culture Written by Gerard Tellis director of the Center for Global Innovation This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.
Author: Douglas Holt Publisher: Oxford University Press ISBN: 019958740X Category : Business & Economics Languages : en Pages : 404
Book Description
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.
Author: Vijay Govindarajan Publisher: Harvard Business Press ISBN: 1422162303 Category : Business & Economics Languages : en Pages : 240
Book Description
In their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part plan for launching high-risk/high-reward innovation efforts: (1) borrow assets from the existing firms, (2) unlearn and unload certain processes and systems that do not serve the new entity, and (3) learn and build all new capabilities and skills. In their study of the Ten Rules in action, Govindarajan and Trimble observed many other kinds of innovation that were less risky but still critical to the company's ongoing success. In case after case, senior executives expected leaders of innovation initiatives to grapple with forces of resistence, namely incentives to keep doing what the company has always done--rather than develop new competence and knowledge. But where to begin? In this book, the authors argue that the most successful everyday innovators break down the process into six manageable steps: 1. Divide the labor 2. Assemble the dedicated team 3. Manage the partnership 4. Formalize the experiment 5. Break down the hypothesis 6. Seek the truth. The Other Side of Innovation codifies this staged approach in a variety of contexts. It delivers a proven step-by-step guide to executing (launching, managing, and measuring) more modest but necessary innovations within large firms without disrupting their bread-and-butter business.
Author: Daniel Frans Maria Felicia Jacobs Publisher: Veenman Publishers ISBN: 9789086900688 Category : Creative ability Languages : en Pages : 0
Book Description
Innovations in design have a cultural value. Innovations add value or fail. Values are about culture, about organising our life. Innovations and social change interact. Free creativity is important, but sometimes it's more rewarding to think of 'productive creativity': in Darwinian terms the survival and further development of innovations is not only about variety but also about understanding and influencing selection.
Author: Gary P. Pisano Publisher: PublicAffairs ISBN: 1610398769 Category : Business & Economics Languages : en Pages : 286
Book Description
This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth. Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation. He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no more realistic than commanding your dog to speak French. Bigger companies are complex. They need to sustain revenue streams from existing businesses, and deal with Wall Street's demands. These organizations require a different set of management practices and approaches -- a discipline focused on the strategies, systems and culture for taking their companies to the next level. Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all-too-often the fate of too many.
Author: Narain D. Batra Publisher: Rowman & Littlefield ISBN: 1442225882 Category : Language Arts & Disciplines Languages : en Pages : 251
Book Description
This is a book about the dynamics of the aspirational society. It explores the boundaries of permissible thought--deviations and transgressions that create constant innovations. When confronted with a problem, an innovative mind struggles and brings forth something distinctive--new ideas, new inventions, and new programs based on unconventional approaches to solve the problem. But this can be done only if the culture creates large breathing spaces by leaving people alone, not as a matter of state generosity but as something fundamental in being an American. Consequently, the Constitutional mandate of “Congress shall make no law…” has encouraged fearless speech, unrestrained thought, and endless experimentation leading to newer developments in science, technology, the arts, and not least socio-political relations. Most of all, the First Freedoms liberate the mind from irrational fears and encourage an environment of divergent thinking, non-conformity, and resistance to a collective mindset. The First Freedoms encourage Americans to be iconoclastic, to be creatively crazy, to be impure, thus, enabling them to mix and re-mix ideas to design new technologies and cultural forms and platforms, anything from experimental social relations and big data explorations to electing our first black president.
Author: Dany Jacobs
Author: Dany Jacobs
Author: Dany Jacobs
Author: Gerard J. Tellis
Author: Douglas Holt
Author: Vijay Govindarajan
Author: Daniel Frans Maria Felicia Jacobs
Author: Paul A. Herbig
Author: Gary P. Pisano
Author: Rachael Unsworth
Author: Narain D. Batra