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Author: W. Glenn Griffin Publisher: Simon and Schuster ISBN: 1440311021 Category : Design Languages : en Pages : 297
Book Description
Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea. You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny. The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find: Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising. Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments. Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.
Author: W. Glenn Griffin Publisher: Simon and Schuster ISBN: 1440311021 Category : Design Languages : en Pages : 297
Book Description
Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea. You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny. The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find: Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising. Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments. Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.
Author: Grant Snider Publisher: Abrams ISBN: 1683350316 Category : Self-Help Languages : en Pages : 152
Book Description
“[Snider has] created something unique: a synthesis of comics, philosophy, and poetry: a thoughtful new way of packaging eternal ideas in cartoon boxes.” —The Los Angeles Review of Books What does an idea look like? And where do they come from? Grant Snider’s illustrations will motivate you to explore these questions, inspire you to come up with your own answers and, like all Gordian knots, prompt even more questions. Whether you are a professional artist or designer, a student pursuing a creative career, a person of faith, someone who likes walks on the beach, or a dreamer who sits on the front porch contemplating life, this collection of one- and two-page comics will provide insight into the joys and frustrations of creativity, inspiration, and process—no matter your age or creative background. “A creative kaleidoscope of humor, insight, and truth. An inventive window into the creative experience filled with hope and encouragement for daydreamers and doodlers, sketchers and scribblers, inventors, explorers, and spinners of yarns.” —Clare Vanderpool, New York Times-bestselling, Newbery Medal-winning author “Grant Snider’s work delivers introspection, humor, and inspiration in visually stunning drawings. They are a colorful look into the creative process—from the moments of quiet contemplation to the days of frenzied desperation.” —Susan Cain, #1 New York Times-bestselling author of Quiet: The Power of Introverts in a World That Can’t Stop Talking “A friendly, encouraging depiction of the creative process, with its highs and lows, from a comics creator.” —The Milwaukee Journal-Sentinel
Author: Ivan Vartanian Publisher: Chronicle Books ISBN: 9780811871280 Category : Art Languages : en Pages : 0
Book Description
A book that equally illuminates and inspires, Art Work reveals the artistic notetaking habits of an astonishing range of artists, filmmakers, writers, designers, and other creators by granting rare access to the journal pages and other visual materials they use to capture and foster their work. Twenty-five creatorsincluding Wes Anderson, Ingmar Bergman, Louise Bourgeois, Will Self, Richard Serra, Blek le Rat, Tony Kushner, Ryuichi Sakamoto, Merce Cunningham, and othersare profiled through a generous selection of images and essays that give context to their work in general as well as to the project being illustrated. Materials featured encompass literal notebooks, a blizzard of Post-it notes, chalkboards, the marks recorded on the walls of a sculptor's studio, and beyond, demonstrating and exploring for students and artists the boundless range of the creative process.
Author: Thomas Troward Publisher: Independently Published ISBN: Category : Languages : en Pages : 120
Book Description
A guide for any person wishing to unlock their full potential and unleash the creative spirit we all have. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive
Author: Thomas Troward Publisher: ISBN: Category : Languages : en Pages : 120
Book Description
A guide for any person wishing to unlock their full potential and unleash the creative spirit we all have. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive
Author: Thomas Troward Publisher: ISBN: Category : Languages : en Pages : 118
Book Description
A guide for any person wishing to unlock their full potential and unleash the creative spirit we all have. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive
Author: Thomas Troward Publisher: ISBN: Category : Languages : en Pages : 116
Book Description
Illustrated classic edition with additional content and detailed biographies.A guide for any person wishing to unlock their full potential and unleash the creative spirit we all have. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive
Author: Tom Altstiel Publisher: SAGE Publications ISBN: 1506386954 Category : Language Arts & Disciplines Languages : en Pages : 503
Book Description
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Author: W. Glenn Griffin
Author: W. Glenn Griffin
Author: Grant Snider
Author: Ivan Vartanian
Author: Thomas Troward
Author: Thomas Troward
Author: Thomas Troward
Author: Lotte Streisinger
Author: Scott Hull Associates
Author: Thomas Troward
Author: Tom Altstiel