The Corporation and the Arts PDF Download

Author: Richard Sedric Fox Eells
Publisher: New York : Macmillan
ISBN:
Category : Aesthetics
Languages : en
Pages : 392

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Author: Jerome Christensen
Publisher: Stanford University Press
ISBN: 0804778426
Category : Performing Arts
Languages : en
Pages : 401

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Book Description
Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption. The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollywood studios, Warner Bros. and MGM. During the classical era, these studios promoted their brands as competing social visions in strategically significant pictures such as MGM's Singin' in the Rain and Warner's The Fountainhead. Christensen follows the studios' divergent fates as MGM declined into a valuable and portable logo, while Warner Bros. employed Batman, JFK, and You've Got Mail to seal deals that made it the biggest entertainment corporation in the world. The book concludes with an analysis of the Disney-Pixar merger and the first two Toy Story movies in light of the recent judicial extension of constitutional rights of the corporate person.

Author: Wilma Gathings McHam
Publisher:
ISBN:
Category : Art and society
Languages : en
Pages : 182

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Author: Charlotte Appleyard
Publisher: Ashgate Publishing, Ltd.
ISBN: 1848220715
Category : Art
Languages : en
Pages : 275

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Book Description
This volume offers a guide to corporate collecting, examining its history, nature and importance, and the different reasons for starting and maintaining corporate collections.

Author: Alex J. Taylor
Publisher: Univ of California Press
ISBN: 0520383567
Category : Art
Languages : en
Pages : 320

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Book Description
"Forms of Persuasion is the first book-length history of corporate art patronage in the 1960s. After the decline of artist-illustrated advertising but before the rise of museum sponsorship, this decade saw artists and businesses exploring new ways to use art for commercial gain. Where many art historical accounts of the sixties privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. These projects unfolded in Madison Avenue meeting rooms and MoMA galleries, but as the most creative and competitive corporations sought growth through global expansion, they also reached markets all around the world. From Andy Warhol's commissions for packaged goods manufacturers to Richard Serra's work with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements"--

Author: Bernadette Corporation
Publisher: Walther Konig Verlag
ISBN: 9783865608703
Category : Artists' books
Languages : en
Pages : 0

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Book Description
The idea of the book is to present these two elements – poem and fashion shoot – in a single package, as one complex object. This combination of original literature and commissioned fashion photography undermines the traditional autonomy of literary and visual genres. The book itself is a conceptual gesture: the display of a mediation, or the presentation of a redistribution. Bernadette Corporation was formed in a Manhattan nightclub in 1994, and began organizing DIY social events that evolved into unauthorized art carnivals in SoHo parking lots. From 1995 to 1997, the group worked under the guise of an underground fashion label. In 1999 it self-published a magazine, Made in USA, and began producing videos.

Author: Jennifer Howes
Publisher: Taylor & Francis
ISBN: 1000869490
Category : Art
Languages : en
Pages : 219

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Book Description
The Art of a Corporation is a comprehensive study of artworks that were commissioned and collected by the East India Company from the early seventeenth to the midnineteenth centuries. These items range from oil paintings on canvas and marble statuary, to sandstone Buddhas and metal figurines of Hindu deities. The book takes a chronological approach and focuses on provenance to show that objects are valuable primary resources for understanding the East India Company’s history. The artworks illustrate how one of the longest-surviving multinational corporations in the Western world changed over its three-century history and provide a powerful visual account of its perpetually reinvented image. This book is a must read for scholars and researchers of art history, colonial art, colonial studies, British history, economic history, business history, South Asian history, post-colonial studies, and cultural studies. Chapter 1 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Author: Sunderland Public Libraries, Museum and Art Gallery (Sunderland, Durham)
Publisher:
ISBN:
Category :
Languages : en
Pages : 16

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Author: Chin-tao Wu
Publisher: Verso Books
ISBN: 1789608775
Category : Art
Languages : en
Pages : 352

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Book Description
Corporate sponsorship and business involvement in the visual arts have become increasingly common features of our cultural lives. From Absolut Vodka's sponsorship of art shows to ABN-AMRO Bank's branding of Van Gogh's self-portrait to advertise its credit cards, we have borne witness to a new sort of patronage, in which the marriage of individual talent with multinational marketing is beginning to blur the comfortable old distinctions between public and private. Chin-tao Wu's book is the first concerted attempt to detail the various ways in which business values and the free-market ethos have come to permeate the sphere of the visual arts since the 1980s. Charting the various shifts in public policy which first facilitated the entry of major corporations into the cultural sphere, it analyses the roles of governments in injecting the principles of the free market into public arts agencies-in particular the Arts Council in Great Britain and the National Endowment for the Arts in the USA. It goes on to study the corporate take-over of art museums, highlighting the ways in which 'cultural capital' can be garnered by various social and business 'elites' through commercial involvement in the arts, and shows how corporations have succeeded in integrating themselves into the infrastructure of the art world itself by showcasing contemporary art in their own corporate premises. Mapping for the first time the increasingly hegemonic position that corporations and corporate elites have come to occupy in the cultural arena, this is a provocative contribution to the debate on public culture in Britain and America.

Author: Monica Jovanovich
Publisher:
ISBN: 9781501343759
Category : Art and business
Languages : en
Pages :

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