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Author: Cristofer Scarboro Publisher: Indiana University Press ISBN: 0253047803 Category : History Languages : en Pages : 237
Book Description
“First-class, rigorously researched, richly documented, and thought-provoking” essays on the consumer experience in socialist Eastern Europe (Graham H. Roberts, author of Material Culture in Russia and the USSR). As communist regimes denigrated Western countries for widespread unemployment and consumer excess, socialist Eastern European states simultaneously legitimized their power through their apparent ability to satisfy consumers’ needs. Moving beyond binaries of production and consumption, the essays collected here examine the lessons consumption studies can offer about ethnic and national identity and the role of economic expertise in shaping consumer behavior. From Polish VCRs to Ukrainian fashion boutiques, tropical fruits in the GDR to cinemas in Belgrade, The Socialist Good Life explores what consumption means in a worker state where communist ideology emphasizes collective needs over individual pleasures.
Author: Cristofer Scarboro Publisher: Indiana University Press ISBN: 0253047803 Category : History Languages : en Pages : 237
Book Description
“First-class, rigorously researched, richly documented, and thought-provoking” essays on the consumer experience in socialist Eastern Europe (Graham H. Roberts, author of Material Culture in Russia and the USSR). As communist regimes denigrated Western countries for widespread unemployment and consumer excess, socialist Eastern European states simultaneously legitimized their power through their apparent ability to satisfy consumers’ needs. Moving beyond binaries of production and consumption, the essays collected here examine the lessons consumption studies can offer about ethnic and national identity and the role of economic expertise in shaping consumer behavior. From Polish VCRs to Ukrainian fashion boutiques, tropical fruits in the GDR to cinemas in Belgrade, The Socialist Good Life explores what consumption means in a worker state where communist ideology emphasizes collective needs over individual pleasures.
Author: Erdener Kaynak Publisher: Routledge ISBN: 1317948874 Category : Business & Economics Languages : en Pages : 116
Book Description
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Author: Tomek E. Jankowski Publisher: New Europe Books ISBN: 0985062339 Category : History Languages : en Pages : 600
Book Description
Eastern Europe! is a brief and concise (but informative) introduction to Eastern Europe and its myriad customs and history. When the legendary Romulus killed his brother Remus and founded the city of Rome in 753 BCE, Plovdiv -- today the second-largest city in Bulgaria -- was already thousands of years old. Indeed, London, Paris, Berlin, Vienna, Madrid, Brussels, Amsterdam are all are mere infants compared to Plovdiv. This is just one of the paradoxes that haunts and defines the New Europe, that part of Europe that was freed from Soviet bondage in 1989 which is at once both much older than the modern Atlantic-facing power centers of Western Europe while also being in some ways much younger than them. Even those knowledgeable about Western Europe often see Eastern Europe as terra incognita, with a sign on the border declaring "Here be monsters." This book is a gateway to understanding both what unites and separates Eastern Europeans from their Western brethren, and how this vital region has been shaped by, but has also left its mark on, Western Europe, Central Asia, the Middle East and North Africa. Ideal for students, businesspeople, and those who simply want to know more about where Grandma or Grandpa came from, Eastern Europe! is a user-friendly guide to a region that is all too often mischaracterized as remote, insular, and superstitious. Illustrations throughout include: 40 photos, 40 maps and 40 figures (tables, charts, etc.) From the Trade Paperback edition.
Author: Constanţa Vintilă-Ghiţulescu Publisher: BRILL ISBN: 900435509X Category : History Languages : en Pages : 243
Book Description
Women, fashion, consumption, luxury, and education are the main subjects of our researchers. The contributors of this volume accompanied women and objects in their travels across Modern Europe and offered thorough and diverse analyses connecting the circulation of people with the circulation of ideas. Making use of archive materials, visual sources and museum collections, the authors point out the richness of the region and the role of women in promoting new ideas of modernity. This will help the public to better know and understand the importance of women's sociability in building new nations and constructing new identities in South-Eastern Europe and beyond.
Author: Paulina Bren Publisher: Oxford University Press, USA ISBN: 0199827672 Category : Business & Economics Languages : en Pages : 430
Book Description
Communism Unwrapped is a collection of essays that unwraps the complex world of consumption under communism in postwar Eastern Europe, featuring new work by both American and European scholars writing from variety of disciplinary perspectives. The result is a fresh look at everyday life under communism that explores the ways people shopped, ate, drank, smoked, cooked, acquired, exchanged and assessed goods. These phenomena, the editors argue, were central to the way that communism was lived and experienced in its widely varied contexts in the region. Consumption pervaded everyday life far more than most other political and social phenomena. From design, to production, to retail sales and black market exchange, Communism Unwrapped follows communist goods from producer to consumer, tracing their circuitous routes. In the communist world this journey was rife with its own meanings, shaped by the special political and social circumstances of these societies. In examining consumption behind the Iron Curtain, this volume builds on a new field of study. It brings dimension and nuance to our understanding of the communist period and a new perspective to our current analyses of consumerism.
Author: Magdalena Eriksroed-Burger Publisher: Springer Nature ISBN: 303120204X Category : History Languages : en Pages : 312
Book Description
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
Author: Robert Bideleux Publisher: Routledge ISBN: 1134719841 Category : History Languages : en Pages : 704
Book Description
A History of Eastern Europe: Crisis and Change is a wide-ranging single volume history of the "lands between", the lands which have lain between Germany, Italy, and the Tsarist and Soviet empires. Bideleux and Jeffries examine the problems that have bedevilled this troubled region during its imperial past, the interwar period, under fascism, under communism, and since 1989. While mainly focusing on the modern era and on the effects of ethnic nationalism, fascism and communism, the book also offers original, striking and revisionist coverage of: * ancient and medieval times * the Hussite Revolution, the Renaissance, the Reformation and the Counter-Reformation * the legacies of Byzantium, the Ottoman Empire and the Hapsburg Empire * the rise and decline of the Polish-Lithuanian Commonwealth * the impact of the region's powerful Russian and Germanic neighbours * rival concepts of "Central" and "Eastern" Europe * the 1920s land reforms and the 1930s Depression. Providing a thematic historical survey and analysis of the formative processes of change which have played the paramount roles in shaping the development of the region, A History of Eastern Europe itself will play a paramount role in the studies of European historians.
Author: Vishnu H. Kirpalani Publisher: Routledge ISBN: 0789032724 Category : Business & Economics Languages : en Pages : 246
Book Description
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.
Author: Paul J.J. Welfens Publisher: Springer Science & Business Media ISBN: 3642581404 Category : Business & Economics Languages : en Pages : 267
Book Description
Socialist economies in Eastern Europe have collapsed and em- barked upon market-oriented reforms. The causes of the demise of centrally planned economies are analyzed and the basic challenges of systemic tranformation discussed. Negative income and wealth effects as well as distribution issues make adjustment extremely difficult. The fundamental roles of privatization and foreign investment are adressed. Foreign economic liberalization is considered to be of centralimportance for a growth-oriented adjustment path in a stage of conflict-prone policy and options. Politico-economic aspects of the new European developments in addition to North-South issues are analyzed. Difficult choices await decison-makers in economic policy and the business community in Eastern Europe and in leading market economies.
Author: Cristofer Scarboro
Author: Cristofer Scarboro
Author: Erdener Kaynak
Author: Tomek E. Jankowski
Author: Robert Deutsch
Author: Constanţa Vintilă-Ghiţulescu
Author: Paulina Bren
Author: Magdalena Eriksroed-Burger
Author: Robert Bideleux
Author: Vishnu H. Kirpalani
Author: Paul J.J. Welfens