Author: Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 566
Book Description
Statistical Reference Index
Author: Selected Aspects of Consumer Behavior
Author: Dissertation Abstracts International
Author: Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 498
Book Description
Abstracts of dissertations available on microfilm or as xerographic reproductions.
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
Author: B. J. DunlapPublisher: Springer
ISBN: 3319132547
Category : Business & Economics
Languages : en
Pages : 581
Book Description
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Grocery Revolution
Author: Barbara E. KahnPublisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
Book Description
A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
Behavioural Economics
Author: Peter E. EarlPublisher:
ISBN:
Category : Political Science
Languages : en
Pages : 488
Book Description
Contemporary Management and Science Issues in the Halal Industry
Author: Faridah HassanPublisher: Springer
ISBN: 9811326770
Category : Business & Economics
Languages : en
Pages : 507
Book Description
The proceedings volume focuses on halal management and science topics. Issues related to business model, management, marketing, finance, food security, lifestyle, hospitality, tourism, cosmetics, personal care, legal aspects, technologies and sciences are presented in the chapters. In addition, the book also covers comprehensive areas of halalan toyyiban chains of production from raw materials, ingredients, planning, manufacturing, packaging, logistics, delivery, warehousing, marketing to consumption. Various survey results and few cases explore practical solutions to these issues of interest to academics in university settings as well as practitioners in different industries and government agencies.
Index to American Doctoral Dissertations
Author: Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 640
Book Description
Combined Proceedings
Author: American Marketing AssociationPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 718
Book Description
Proceedings of the Spring and Fall conferences.
Author: