Author: Alan Richard FoxPublisher:
ISBN:
Category :
Languages : en
Pages : 250
Book Description
The Consumer Advisory Council and Its Effects on Advertising and Trademarks
Author: Alan Richard FoxA Report to the President from the Consumer Advisory Council
Author: United States. Consumer Advisory CouncilPublisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 134
Book Description
Consumer Issues '66
Author: United States. Consumer Advisory CouncilPublisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 140
Book Description
Marketing Information Guide
Author: The Advertising Age Encyclopedia of Advertising
Author: John McDonoughPublisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Report of the Consumer Protection Advisory Council Appointed by Attorney General Walter F. Mondale
Author: Minnesota. Consumer Protection Advisory CouncilPublisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 0
Book Description
Nutrition and Human Needs
Author: United States. Congress. Senate. Select Committee on Nutrition and Human NeedsPublisher:
ISBN:
Category : Hunger
Languages : en
Pages : 1880
Book Description
Examines extent of hunger and malnutrition problem in U.S.
Hearings, Reports and Prints of the Senate Select Committee on Nutrition and Human Needs
Author: United States. Congress. Senate. Select Committee on Nutrition and Human NeedsPublisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages :
Book Description
Accountable Marketing
Author: David W StewartPublisher: Routledge
ISBN: 1317274830
Category : Business & Economics
Languages : en
Pages : 299
Book Description
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.
Hearings
Author: United States. Congress. Senate. Select Committee on Nutrition and Human NeedsPublisher:
ISBN:
Category :
Languages : en
Pages : 1464
Book Description