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Author: Joel Marsh Publisher: Lulu.com ISBN: 1470928280 Category : Business & Economics Languages : en Pages : 272
Book Description
** Persuasion, manipulation & brainwashing. The most complete method of influence, ever. ** Did you know that most "classic" persuasion books are built on old research from the 1980's? Based on the science of psychology and the methods of masters, The Composite Persuasion is the long-awaited update to persuasion research for a new generation of persuaders, online and in real-life. Joel Marsh is a world-class Experience Architect who has compared over 40 persuasive disciplines, combining the best methods from the world's most persuasive experts into a single formula. From military training and movie scripts, to fortune tellers and scientists, all persuasion everywhere is the same. Learn how to "do" persuasion, fix your weaknesses, and avoid being manipulated, now.
Author: Joel Marsh Publisher: Lulu.com ISBN: 1470928280 Category : Business & Economics Languages : en Pages : 272
Book Description
** Persuasion, manipulation & brainwashing. The most complete method of influence, ever. ** Did you know that most "classic" persuasion books are built on old research from the 1980's? Based on the science of psychology and the methods of masters, The Composite Persuasion is the long-awaited update to persuasion research for a new generation of persuaders, online and in real-life. Joel Marsh is a world-class Experience Architect who has compared over 40 persuasive disciplines, combining the best methods from the world's most persuasive experts into a single formula. From military training and movie scripts, to fortune tellers and scientists, all persuasion everywhere is the same. Learn how to "do" persuasion, fix your weaknesses, and avoid being manipulated, now.
Author: Eric S. Knowles Publisher: Psychology Press ISBN: 1135626383 Category : Psychology Languages : en Pages : 350
Book Description
Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
Author: Robert Levine Publisher: John Wiley & Sons ISBN: 0471266345 Category : Psychology Languages : en Pages : 290
Book Description
Robert Levine offers readers an insight into the mindsets of those who prod, praise, debase and manipulate others to do things they never thought they'd do - from the point of view of those prodded, praised and manipulated. He takes a hands-on approach to looking behind the curtain of shilling and pitch by showing pitchmen at work.
Author: Dave Lakhani Publisher: John Wiley & Sons ISBN: 9781119089667 Category : Business & Economics Languages : en Pages : 0
Book Description
Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." --Mike Litman, CEO, Connect To Success, Inc. and coauthor of "Conversations with Millionaires" "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" --Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the "Guerrilla Marketing" series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." --Chet Holmes, Fortune 500 superstrategist and author of the "Mega Marketing," "Business Growth Masters," and "Guerrilla Marketing Meets Karate Master" sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." --Blaine Parker, author of "Million-Dollar Mortgage Radio" "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." --John Klymshyn, author of "Move the Sale Forward"
Author: Larry Jordan Publisher: New Riders ISBN: 9780136766797 Category : Business & Economics Languages : en Pages : 0
Book Description
In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change. Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today.
Author: Joel Marsh Publisher: "O'Reilly Media, Inc." ISBN: 1491912642 Category : Computers Languages : en Pages : 459
Book Description
Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right place: 100 self-contained lessons that cover the whole spectrum of fundamentals. Forget dry, technical material. This bookâ??based on the wildly popular UX Crash Course from Joel Marshâ??s blog The Hipper Elementâ??is laced with the author's snarky brand of humor, and teaches UX in a simple, practical way. Becoming a professional doesnâ??t have to be boring. Follow the real-life UX process from start-to-finish and apply the skills as you learn, or refresh your memory before the next meeting. UX for Beginners is perfect for non-designers who want to become designers, managers who teach UX, and programmers, salespeople, or marketers who want to learn more. Start from scratch: the fundamentals of UX Research the weird and wonderful things users do The process and science of making anything user-friendly Use size, color, and layout to help and influence users Plan and create wireframes Make your designs feel engaging and persuasive Measure how your design works in the real world Find out what a UX designer does all day
Author: James Price Dillard Publisher: SAGE ISBN: 1412983134 Category : Language Arts & Disciplines Languages : en Pages : 457
Book Description
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Author: Chris Wiggins Publisher: W. W. Norton & Company ISBN: 1324006749 Category : Technology & Engineering Languages : en Pages : 289
Book Description
“Fascinating.” —Jill Lepore, The New Yorker A sweeping history of data and its technical, political, and ethical impact on our world. From facial recognition—capable of checking people into flights or identifying undocumented residents—to automated decision systems that inform who gets loans and who receives bail, each of us moves through a world determined by data-empowered algorithms. But these technologies didn’t just appear: they are part of a history that goes back centuries, from the census enshrined in the US Constitution to the birth of eugenics in Victorian Britain to the development of Google search. Expanding on the popular course they created at Columbia University, Chris Wiggins and Matthew L. Jones illuminate the ways in which data has long been used as a tool and a weapon in arguing for what is true, as well as a means of rearranging or defending power. They explore how data was created and curated, as well as how new mathematical and computational techniques developed to contend with that data serve to shape people, ideas, society, military operations, and economies. Although technology and mathematics are at its heart, the story of data ultimately concerns an unstable game among states, corporations, and people. How were new technical and scientific capabilities developed; who supported, advanced, or funded these capabilities or transitions; and how did they change who could do what, from what, and to whom? Wiggins and Jones focus on these questions as they trace data’s historical arc, and look to the future. By understanding the trajectory of data—where it has been and where it might yet go—Wiggins and Jones argue that we can understand how to bend it to ends that we collectively choose, with intentionality and purpose.
Author: Joel Marsh
Author: Joel Marsh
Author: Eric S. Knowles
Author: Robert Levine
Author: Dave Lakhani
Author: Larry Jordan
Author: Richard E. Vatz
Author: Joel Marsh
Author: 
Author: James Price Dillard
Author: Chris Wiggins