Author: Christopher K. Passante Publisher: Penguin ISBN: 9781592576708 Category : Language Arts & Disciplines Languages : en Pages : 340
Book Description
Never has the world of journalism been so explosive, so global, and so competitive. Forget hourly news flashes; we live in a world of 24-hour breaking news with radio and TV stations and Internet sites updating stories by the minute and newspapers adjusting to stay fresh, in-depth, and relevant. While the number of newspapers and TV and radio stations has dropped over the last half century in the United States, instant, free-access Internet news portals have grown precipitously to not only fill any gaps in coverage but to force Big Media to change its game plans or risk losing readership. But in no way does this suggest any aspect of journalism is heading for the garbage heap-especially newspapers. Never before have Americans been so engaged in their world, and many mediums are needed to satiate that collective appetite for knowledge.
Author: Robert W. Bly Publisher: Penguin ISBN: 9780028642109 Category : Business & Economics Languages : en Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author: Edward C. Rosenthal Ph.D. Publisher: Penguin ISBN: 1101478845 Category : Mathematics Languages : en Pages : 419
Book Description
Gain some insight into the game of life... Game Theory means rigorous strategic thinking. It is based on the idea that everyone acts competitively and in his own best interest. With the help of mathematical models, it is possible to anticipate the actions of others in nearly all life's enterprises. This book includes down-to-earth examples and solutions, as well as charts and illustrations designed to help teach the concept. In The Complete Idiot's Guide® to Game Theory, Dr. Edward C. Rosenthal makes it easy to understand game theory with insights into: • The history of the discipline made popular by John Nash, the mathematician dramatized in the film A Beautiful Mind • The role of social behavior and psychology in this amazing discipline • How important game theory has become in our society and why
Author: Sheri A. Rosenthal Publisher: Penguin ISBN: 9781592573929 Category : History Languages : en Pages : 372
Book Description
The Toltecs were an ancient society who lived in the central valley of Mexico. Their knowledge of science, art, and the spirit was amazingly advanced, and it led them to create a system of teaching that required enormous discipline and willpower. Focusing on the mind, the Toltecs developed a spiritual philosophy that incorporated the beauty of many esoteric teachings, forming a perfect model for transcendence. They believed that humans live in a world of dreams, and the way they dream places limitations on their lives. By changing those dreams, and reprogramming our minds, the wisdom of the Toltecs can lead us to the self-love and respect that are the keys to personal freedom. In The Complete Idiot's Guide to Toltec Wisdom, readers can travel through life with the knowledge of the Toltecs, taking charge of their lives and becoming fully aware for the first time.
Author: Patricia Barry Publisher: John Wiley & Sons ISBN: 1119296595 Category : Business & Economics Languages : en Pages : 414
Book Description
Medicare For Dummies, 2nd Edition (9781119293392) was previously published as Medicare For Dummies, 2nd Edition (9781119079422). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. Make your way through the Medicare maze with help from For Dummies America's baby boomers are now turning 65 at the rate of about 10,000 a day. Yet very few have any idea about how Medicare works, when they should sign up, or how the program fits in with other health insurance they may have. Medicare For Dummies, 2nd Edition provides a detailed road map for navigating Medicare's often-baffling complexities and helps consumers avoid pitfalls that could otherwise cost them dearly. In plain language, the new edition explains: How to qualify for Medicare, according to your personal circumstances, including new information on the rights of people in same-sex marriages When to sign up at the time that’s right for you, to avoid lifelong late penalties How to weigh Medicare’s many options so you can be confident of making the decision that's best for you What Medicare covers and what you pay, with up-to-date details of the costs of premiums, deductibles, and copays—and how you may be able to reduce those expenses By conveying not only the basics but also how to troubleshoot problems and where to find assistance, Medicare For Dummies, 2nd Edition helps you to get the most out of Medicare.
Author: Christy Heady Publisher: Penguin ISBN: 1615643877 Category : Business & Economics Languages : en Pages : 371
Book Description
Expert financial columnist Robert K. Heady and financial writer Christy Heady take readers step-by-step through the process of getting their finances under control. With new, updated content for today's post-boom, cautious climate, this author team gives readers the knowledge they need to succeed. New content includes expanded and updated coverage on debt and expense management; updated and additional information on financial law; and up-to-date data based on forecasts, trends, and projected economic recovery. 3 million people have lost their jobs and Americans are in 'personal' debt to a record total of $2 trillion. All-new and updated content on the latest developments in investing, the economy, and the markets.
Author: Eric Tyson Publisher: John Wiley & Sons ISBN: 1119296617 Category : Business & Economics Languages : en Pages : 174
Book Description
Investing in Your 20s & 30s For Dummies (9781119293415) was previously published as Investing in Your 20s & 30s For Dummies (9781118411230). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. The easy way to make sense of investing when you're just starting out Today's 20- and 30-somethings have witnessed a miserable investment market during most, if not all, of their adult lives. But going forward, the opposite is more likely to be true. In order to build a retirement portfolio that is capable of covering expenses in your golden years, it is necessary to start saving and investing while you are young. Investing in Your 20s & 30s For Dummies offers investment advice for taking the first steps as you star out on your own earning a livable income. Investing in your 20s & 30s For Dummies cuts to the chase by providing emerging professionals, like yourself, the targeted investment advice that you need to establish your own unique investment style. Covering everything from evaluating assets and managing risk to demystifying what the phrase "diversifying your portfolio" really means, this guide offers expert investment advice that you shouldn't be without. Helps you determine your investment timeline and goals Offers plain-English explanations of investment lingo Includes tips for investing while having debt Guidance on where and when to seek investment advice If you're in your 20s or 30s, the sooner you're investing, the more time you have to compound your returns and grow your portfolio. So what are you waiting for?
Author: Ken Little Publisher: Penguin ISBN: 1615642749 Category : Business & Economics Languages : en Pages : 186
Book Description
The Complete Idiot's Guide® to Stock Investing Fast-Track gives readers exactly what they need to know in order to confidently invest in stocks on their own. Readers won't get bogged down with non-essential information, but will instead learn the critical fundamentals for picking and valuing stocks and intelligently managing a portfolio for long-term success. Readers learn how to evaluate various classes of stocks, how to improve their chances of success based on their personal level of risk, how to make a purchase, when to invest, and how to minimize their risk along the way. Many investing books give readers a lot of non-essential information; The Complete Idiot's Guide® to Stock Investing Fast-Track gives readers nothing but the essentials so they can get moving and start investing right away.
Author: Jeffrey J. Byrd Ph.D. Publisher: Penguin ISBN: 1440696748 Category : Science Languages : en Pages : 356
Book Description
Small creatures of great importance. Microbiology, the branch of biology that studies microorganisms and their effects on humans, is a key part of medical training curriculum. Written by a top professor of microbiology and an experienced science writer, this book is a basic microbiology course that can be understood by anyone, including medical students, professionals wanting to bone up on the subject, and laypersons wanting to know about the topic. • Includes coverage on microbes and their relationship with each other, the body’s immune system, infectious diseases, biotechnology, and bioterrorism
Author: Jennifer Basye Sander
Author: Christopher K. Passante
Author: Robert W. Bly
Author: Edward C. Rosenthal Ph.D.
Author: Sheri A. Rosenthal
Author: Patricia Barry
Author: Christy Heady
Author: Eric Tyson
Author: Ken Little
Author: Jeffrey J. Byrd Ph.D.