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Author: Jennifer Lawler Publisher: ISBN: 9781940480152 Category : Languages : en Pages : 256
Book Description
At Club Ed, we tell the truth. Yes, you should skip the Speedo. No, you shouldn't feed the sharks. And yes, running a freelance editing business is work. Hard work.But that doesn't mean it can't be fun! The Club Ed Guide to Starting and Running a (Profitable) Freelance Editing Business is a laid-back guide to helping you figure out how to launch and run an editing business, whether you're planning on doing it as a side hustle or a full-time gig. This book will help you: -Understand how your purpose drives your marketing-Define your personal and professional goals for your business-Develop effective marketing (and learn how to assess it)-Immerse yourself where your clients are-Manage clients and run the backend of your business-Cultivate the right mindset to succeed at freelancing-Deal with taxes, contracts, and the people who scare you. . . and more!
Author: Jennifer Lawler Publisher: ISBN: 9781940480152 Category : Languages : en Pages : 256
Book Description
At Club Ed, we tell the truth. Yes, you should skip the Speedo. No, you shouldn't feed the sharks. And yes, running a freelance editing business is work. Hard work.But that doesn't mean it can't be fun! The Club Ed Guide to Starting and Running a (Profitable) Freelance Editing Business is a laid-back guide to helping you figure out how to launch and run an editing business, whether you're planning on doing it as a side hustle or a full-time gig. This book will help you: -Understand how your purpose drives your marketing-Define your personal and professional goals for your business-Develop effective marketing (and learn how to assess it)-Immerse yourself where your clients are-Manage clients and run the backend of your business-Cultivate the right mindset to succeed at freelancing-Deal with taxes, contracts, and the people who scare you. . . and more!
Author: Thomson Gale Publisher: ISBN: 9780787663810 Category : Business & Economics Languages : en Pages : 1730
Book Description
A two-volume annotated guide to 26,670 listings of live and print sources of information designed to facilitate the start-up, development, and growth of specific small businesses, as well as 26,158 similar listings for general small business topics. An additional 11,167 entries are provided on a state-by-state basis; also included are 965 relevant U.S. federal government agencies and branch offices.
Author: Peter Ginna Publisher: University of Chicago Press ISBN: 022630003X Category : Language Arts & Disciplines Languages : en Pages : 319
Book Description
Essays from twenty-seven leading book editors: “Honest and unflinching accounts from publishing insiders . . . a valuable primer on the field.” —Publishers Weekly Editing is an invisible art in which the very best work goes undetected. Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. This makes it all the more difficult to truly understand the range of roles they inhabit while shepherding a project from concept to publication. What Editors Do gathers essays from twenty-seven leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children’s publishing, the contributors make the case for why editing remains a vital function to writers—and readers—everywhere. Ironically for an industry built on words, there has been a scarcity of written guidance on how to approach the work of editing. Serving as a compendium of professional advice and a portrait of what goes on behind the scenes, this book sheds light on how editors acquire books, what constitutes a strong author-editor relationship, and the editor’s vital role at each stage of the publishing process—a role that extends far beyond marking up the author’s text. This collection treats editing as both art and craft, and also as a career. It explores how editors balance passion against the economic realities of publishing—and shows why, in the face of a rapidly changing publishing landscape, editors are more important than ever. “Authoritative, entertaining, and informative.” —Copyediting
Author: Publisher: ISBN: Category : Small business Languages : en Pages : 1748
Book Description
A guide to the information services and sources provided to 100 types of small business by associations, consultants, educational programs, franchisers, government agencies, reference works, statisticians, suppliers, trade shows, and venture capital firms.
Author: Ann Handley Publisher: John Wiley & Sons ISBN: 1118905555 Category : Business & Economics Languages : en Pages : 325
Book Description
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Author: Jeff Herman Publisher: New World Library ISBN: 1608685845 Category : Language Arts & Disciplines Languages : en Pages : 546
Book Description
If you want to get published, read this book! Jeff Herman's Guide unmasks nonsense, clears confusion, and unlocks secret doorways to success for new and veteran writers! This highly respected resource is used by publishing insiders everywhere and has been read by millions all over the world. Jeff Herman's Guide is the writer's best friend. It reveals the names, interests, and contact information of hundreds of agents and editors. It presents invaluable information about 245 publishers and imprints, lists independent book editors who can help you make your work more publisher-friendly, and helps you spot scams. Jeff Herman's Guide unseals the truth about how to outsmart the gatekeepers, break through the barriers, and decipher the hidden codes to getting your book published. Countless writers have achieved their highest aspirations by following Herman's outside-the-box strategies. If you want to reach the top of your game and transform rejections into contracts, you need this book! Comprehensive index lists dozens of subjects and categories to help you find the perfect publisher or agent.
Author: Publisher: ISBN: Category : Languages : en Pages : 206
Book Description
Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Author: Steven D. Strauss Publisher: John Wiley & Sons ISBN: 111823877X Category : Business & Economics Languages : en Pages : 599
Book Description
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
Author: Jennifer Lawler
Author: Jennifer Lawler
Author: Thomson Gale
Author: Peter Ginna
Author: Jennifer Lawler
Author: 
Author: Richard H. Adin
Author: Ann Handley
Author: Jeff Herman
Author: 
Author: Steven D. Strauss