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Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on International Finance and Monetary Policy Publisher: ISBN: Category : Bank loans Languages : en Pages : 534
Author: Jon M. Hawes Publisher: Springer ISBN: 3319170554 Category : Business & Economics Languages : en Pages : 714
Book Description
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Oswaal Editorial Board Publisher: Oswaal Books ISBN: 9357287566 Category : Study Aids Languages : en Pages : 347
Book Description
Description of the product: ♦ Strictly as per the latest CBSE Syllabus dated: March 31, 2023 Cir. No. Acad-39/2023 & Acad45/2023. ♦ 100 % Updated for 2023-24 with Latest Rationalized NCERT Textbooks ♦ Concept Clarity with Concept wise Revision Notes, Mind Maps & Mnemonics ♦ 100% Exam Readiness with Previous Year’s Questions & Board Marking Scheme Answers ♦ Valuable Exam Insights with 3000+ NCERT & Exemplar Questions ♦ Extensive Practice with Unit Wise Self-Assessment Questions & Practice Papers ♦ NEP Compliance with Competency based questions
Author: Emilio Díez-De-Castro Publisher: Springer ISBN: 3319759906 Category : Business & Economics Languages : en Pages : 304
Book Description
This volume explores organizational legitimacy in business, featuring examples from a variety of industries around the world. Synthesizing the most current theoretical insights and best practices, the contributing authors examine the ways in which organizational legitimacy can be understood, its perceived influence on the market, and the relationship between organizational legitimacy and overall organizational success. The authors draw from different methodological perspectives to develop a holistic approach to organizational legitimacy that transcends the traditional concepts of corporate reputation, business ethics or corporate social responsibility. Historically, efforts to understand how organizations acquire, manage and use legitimacy have applied insights from institutional theory, resource dependence theory, organizational ecology and stakeholder theory, but the field has remained fragmented, despite the profound implications of achieving legitimacy for ensuring organizational stability, survival and sustainability through access to capital, resources and business opportunities, as well as problem solving, performance measurement and stakeholder support. Presenting case studies of successful initiatives, the book addresses: · How organizational legitimacy is defined and measured · How organizations achieve legitimacy and how they acquire resources · How different stakeholders (e.g., consumers, investors, employees) make legitimacy judgments and resource allocation decisions · Whether audiences in the same socio-cultural context arrive at shared legitimacy judgments with regard to a focal organization
Author: International Monetary Fund Publisher: International Monetary Fund ISBN: 1589066154 Category : Business & Economics Languages : en Pages : 359
Book Description
This book includes 21 case studies of technical assistance provided by the IMF's former Monetary and Financial Systems Department during 2003-06. These studies cover issues related to monetary policy and operations, financial markets, payment systems, and financial regulation and supervision, with an emphasis on both the substance of the issues and the modalities of technical support. The book illustrates that the formulation of sound monetary and financial policies needs to be complemented by proper and efficient implementation. It shows how weaknesses in institutional capacity can hinder policy implementation and how these weakenesses can be overcome to achieve a desirable level of monetary and financial stability. In addition to traditional elements of the official financial infrastructure, such as the capacity to conduct monetary and foreign exchange operations or effectively supervise banks and other financial institutions, the book also presents information on recent developments in governance arrangements.
Author: Mahmoud Ezzamel Publisher: Springer ISBN: 1489930531 Category : Business & Economics Languages : en Pages : 337
Book Description
The purpose of this book is to offer a small token in memory of Ken Hilton, who died prematurely at the age of 52 in February 1990. The book contains contributions from a number of 1eading academics; some were close c- leagues of Ken's at the University of Southampton, some have been at other universities but knew Ken fair1y well, and still some who never met Ken but who knew of him through bis work. The unifying motivation for all of them, however, was their immense sense of loss of an extremely proactive and excellent academic. Having led the research group on the Southampton Econometric Model project for three years, Ken was appointed to the Chair of Financia1 Control at the University of Southampton in 1970; at that time this was one of only a handful of similar Chairs in the UK. Most of Ken's subsequent academic career was devoted to contributing to the study of financial control, initially in the private sector and subsequently in the public sector. The breadth of bis interests was demonstrated by bis enviable ability to contribute to the areas of industrial economics, accounting, and management science. We hope therefore that this volume which embraces contributions from leading academics in each of these three fields is a fitting tribute to Ken's work.
Author: Nripendra P. Rana
Author: Nripendra P. Rana
Author: United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on International Finance and Monetary Policy
Author: Jon M. Hawes
Author: United States. Office of the Comptroller of the Currency
Author: Oswaal Editorial Board
Author: Emilio Díez-De-Castro
Author: International Monetary Fund
Author: 
Author: Mahmoud Ezzamel
Author: