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Author: R. Alton Gilbert Publisher: Springer Science & Business Media ISBN: 9401129762 Category : Business & Economics Languages : en Pages : 247
Book Description
The articles and commentaries included in this volume were presented at the Federal Reserve Bank of St. Louis' fifteenth annual economic policy conference. The conference focused on the effects of a variety of recent changes in the market for financial services in the United States. This market has been changing rapidly in recent years: business loans have become more liquid, as the market for loan sales grows. Banks have been permitted to participate in a limited form of interstate banking. Commercial banks have been given permission to offer additional underwriting services. The market for residential mortgage credit has been transformed, through securitization and the declining role of savings and loan associations. Foreign financial firms have taken a rising share of the market financial services. The papers in this volume describe these changes and examine implications for financial institutions and their customers.
Author: R. Alton Gilbert Publisher: Springer Science & Business Media ISBN: 9401129762 Category : Business & Economics Languages : en Pages : 247
Book Description
The articles and commentaries included in this volume were presented at the Federal Reserve Bank of St. Louis' fifteenth annual economic policy conference. The conference focused on the effects of a variety of recent changes in the market for financial services in the United States. This market has been changing rapidly in recent years: business loans have become more liquid, as the market for loan sales grows. Banks have been permitted to participate in a limited form of interstate banking. Commercial banks have been given permission to offer additional underwriting services. The market for residential mortgage credit has been transformed, through securitization and the declining role of savings and loan associations. Foreign financial firms have taken a rising share of the market financial services. The papers in this volume describe these changes and examine implications for financial institutions and their customers.
Author: Edward L. Melnick Publisher: Springer Science & Business Media ISBN: 1461546052 Category : Business & Economics Languages : en Pages : 486
Book Description
Creating Value in Financial Services is a compilation of state-of-the-art views of leading academics and practitioners on how financial service firms can succeed in today's competitive environment. The book is based on two conferences held at New York University: the first, `Creating Value in Financial Services', held in March 1997, and the second, `Operations and Productivity in Financial Services', in April 1998. The book is essentially designed to be a compendium of leading edge thinking and practice in the management of financial services firms. There is no book today that has this focus. It contains ideas that can apply to other service industries. Topics addressed are increasingly important worldwide as the financial services industries consolidate and search for innovative new directions and ways to create value in a fiercely competitive environment.
Author: James Robert Lay Publisher: Lioncrest Publishing ISBN: 9781544507729 Category : Business & Economics Languages : en Pages : 280
Book Description
If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.
Author: Iain Hardie Publisher: Oxford University Press (UK) ISBN: 0199662282 Category : Business & Economics Languages : en Pages : 285
Book Description
This edited volume offers a study of national banking systems and explains how banking developed in the years preceding the international financial crisis that erupted in 2007. Its analysis of market-based banking shows the impact of the financial crisis in eleven developed economies, including all of the G7 economies.
Author: Christine Ennew Publisher: Butterworth-Heinemann ISBN: 1483105776 Category : Business & Economics Languages : en Pages : 297
Book Description
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
Author: Mike Wright Publisher: Routledge ISBN: 1136380221 Category : Business & Economics Languages : en Pages : 420
Book Description
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Author: Christine Ennew Publisher: Routledge ISBN: 1134076029 Category : Business & Economics Languages : en Pages : 464
Book Description
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Author: United States. Congress. House. Committee on Banking, Finance, and Urban Affairs. Subcommittee on Financial Institutions Supervision, Regulation and Insurance Publisher: ISBN: Category : Asset-liability management Languages : en Pages : 1060
Author: R. Alton Gilbert
Author: R. Alton Gilbert
Author: Edward L. Melnick
Author: James Robert Lay
Author: Iain Hardie
Author: Christine Ennew
Author: Dr. Shilpa S. Chadichal Archers & Elevators Publishing House Bangalore –
Author: Mike Wright
Author: United States. Congress. House. Committee on Banking and Financial Services
Author: Christine Ennew
Author: United States. Congress. House. Committee on Banking, Finance, and Urban Affairs. Subcommittee on Financial Institutions Supervision, Regulation and Insurance