Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1130
Book Description
Advertising & Selling
Author: Advertising and Selling
Author: Associated Advertising
Author: Advertising Progress
Author: Pamela Walker LairdPublisher: JHU Press
ISBN: 9780801866456
Category : Business & Economics
Languages : en
Pages : 520
Book Description
Contains primary source material.
Ogilvy on Advertising
Author: David OgilvyPublisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 613
Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Class List
Author: Publisher:
ISBN:
Category : Classified catalogs (Dewey decimal)
Languages : en
Pages : 496
Book Description
Profitable Advertising
Author: Special Libraries
Author: Publisher:
ISBN:
Category : Special libraries
Languages : en
Pages : 1030
Book Description
Also includes 1st-5th SLA triennial salary surveys.
Author: 
Author: