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The Brandgym

The Brandgym PDF Author: David Taylor
Publisher: John Wiley & Sons
ISBN: 0470856599
Category : Business & Economics
Languages : en
Pages : 222

Book Description
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
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