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Author: Martina Murphy Publisher: Constable ISBN: 9780349134994 Category : Fiction Languages : en Pages : 0
Book Description
'The Branded pulls you straight into the story, snares you, and won't let you escape until you turn the last page' Patricia Gibney During an unprecedented heatwave, the body of a young girl is found in a submerged suitcase in Loch Acorrymore on Achill Island. DS Lucy Golden is tasked with identifying her and returning her to her family. With the help of her team, they discover that the girl was a runaway, who had spent some time in a homeless shelter. She has been murdered and an investigation is launched. Despite some promising leads, Lucy's enquiries seem to be going nowhere until another the body with connections to the homeless shelter is discovered in what initially appears to be a suicide. Lucy knows that there is no such thing as coincidence, but the race is on to find the link between the two victims before the trail goes cold. As Lucy is drawn deeper into the case, she realises that these murders may be a whole lot more sinister than first thought. Can Lucy keep a clear emotional head and get to the truth before more girls end up dead? Praise for The Branded 'Even better than her first [book]. . . a breathless crime novel, imbued with a sense of place' Westmeath Examiner 'Such a good, interesting read' Belfast Telegraph 'DC Lucy Golden returns in another nail-biting Irish thriller' Peterborough Telegraph
Author: Martina Murphy Publisher: Constable ISBN: 9780349134994 Category : Fiction Languages : en Pages : 0
Book Description
'The Branded pulls you straight into the story, snares you, and won't let you escape until you turn the last page' Patricia Gibney During an unprecedented heatwave, the body of a young girl is found in a submerged suitcase in Loch Acorrymore on Achill Island. DS Lucy Golden is tasked with identifying her and returning her to her family. With the help of her team, they discover that the girl was a runaway, who had spent some time in a homeless shelter. She has been murdered and an investigation is launched. Despite some promising leads, Lucy's enquiries seem to be going nowhere until another the body with connections to the homeless shelter is discovered in what initially appears to be a suicide. Lucy knows that there is no such thing as coincidence, but the race is on to find the link between the two victims before the trail goes cold. As Lucy is drawn deeper into the case, she realises that these murders may be a whole lot more sinister than first thought. Can Lucy keep a clear emotional head and get to the truth before more girls end up dead? Praise for The Branded 'Even better than her first [book]. . . a breathless crime novel, imbued with a sense of place' Westmeath Examiner 'Such a good, interesting read' Belfast Telegraph 'DC Lucy Golden returns in another nail-biting Irish thriller' Peterborough Telegraph
Author: Alissa Quart Publisher: Basic Books ISBN: 0786740965 Category : Psychology Languages : en Pages : 270
Book Description
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.
Author: Erik Du Plessis Publisher: Kogan Page Publishers ISBN: 0749462981 Category : Business & Economics Languages : en Pages : 272
Book Description
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
Author: Keary Taylor Publisher: Keary Taylor Book, INC ISBN: Category : Fiction Languages : en Pages : 558
Book Description
Jessica's had the nightmares for as long as she can remember. Nightmares of being judged for people who have died, of being branded by the angels. Her friends and family think she's a crazy because of it all. Yet she carries the mark of the condemned, seared into the back of her neck, and hides it and herself away from the world. But when two men she can't ignore enter her life everything changes, including the nightmares. The two of them couldn't be more different. She will do anything to be with one of them. Even tell him the truth about angels, why she never sleeps, and the scar on the back of her neck. But one of the two has set events into motion what will pull her toward her own judgment and turn her into the object of her greatest fear.
Author: Nalini Singh Publisher: Penguin ISBN: 1101082062 Category : Fiction Languages : en Pages : 369
Book Description
#1 New York Times bestselling author Nalini Singh allies two fierce changelings in this explosive Psy-Changeling novel. Though DarkRiver sentinel Mercy is feeling the pressure to mate, she resists savagely when Riley Kincaid, a lieutenant from the SnowDancer pack, seeks to possess her. The problem is not simply that he pushes her buttons; the problem is that he’s a wolf, she’s a cat, and they’re both used to being on top. But when a brilliant changeling researcher is kidnapped from DarkRiver territory in a seemingly senseless attack, Mercy and Riley must work together to track the young male—before his shadowy captors decide he’s no longer useful. Along the way, the two dominants may find that submitting to one another uncovers not just a deadly conspiracy, but a passion so raw, it’ll leave them both branded by fire…
Author: Marty Neumeier Publisher: New Riders ISBN: 0134172973 Category : Business & Economics Languages : en Pages : 196
Book Description
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Author: Michael E. Conroy Publisher: New Society Publishers ISBN: 1550923544 Category : Business & Economics Languages : en Pages : 353
Book Description
Making responsible social and environmental choices has not always been a first priority for many corporations, but recent history has changed all that. Small but mighty NGOs, using 21st Century global communications, are nipping at the heels of corporations caught in unethical and irresponsible practices. NGO "market campaigns" are moving these companies toward the higher standard now demanded by their clients, their consumers, and society as a whole. The lever that moves these giants is the risk of destroying their carefully built "brands" if they fail to recognize their "moral liability" and clean up their practices. Branded! outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions: Why are retail giants paying premiums for ethically-produced products and not overcharging their customers? How have NGOs gained such power and credibility? What are the challenges of these new modes of corporate accountability for both NGOs and corporations? What are the unexpected opportunities for newly accountable corporations? Branded! is a "must-read" book for corporate executives, NGOs and concerned consumers. It is rich with vignettes of firms, NGOs, campaigns, failures, successes, memorable personalities and hard-fought battles.
Author: Abi Ketner Publisher: ISBN: 9781973880356 Category : Languages : en Pages : 380
Book Description
Fifty years ago The Commander came into power and murdered all who opposed him. In his warped mind, the seven deadly sins were the downfall of society. To punish the guilty, he created the Hole, a place where sinners are branded according to their sins. Sinners are forced to live a less than human existence in deplorable conditions, under the watchful eye of guards who are ready to kill anyone who steps out of line. Now, LUST wraps around my neck like thick, blue fingers, threatening to choke the life out of me. I've been accused of a crime I didn't commit, and the Hole is my new home. Constant darkness. Brutal and savage violence. Excruciating pain. Every day is a fight for survival. But I won't let them win. I will not die in the Hole. I am more than my brand. I'm a fighter. My name is Lexi Hamilton, and this is my story.
Author: Laura Wright Publisher: Penguin ISBN: 1101626151 Category : Fiction Languages : en Pages : 386
Book Description
In the small town of River Black, Texas, sits the Triple C—a working cattle ranch that sustains the town. But it also holds painful memories and shocking secrets for the Cavanaugh brothers.... When the Cavanaugh brothers return home for their father’s funeral, they discover unexpected evidence of the old man’s surprising double life—a son named Blue, who wants the Triple C Ranch as much as they do. The eldest son, Deacon, a wealthy businessman who couldn’t wait to leave the ranch and move on with his life, is looking to use his powerful connections to stop Blue at any cost. He never expected the ranch’s forewoman, Mackenzie Byrd, to get in his way. Mac knows Deacon means to destroy the ranch and therefore destroy her livelihood. But as the two battle for control, their attraction builds. Now Deacon is faced with the choice of a lifetime: Take down the Triple C to feed his need for revenge, or embrace the love of the one person who has broken down every barrier to his heart.
Author: Iain Ellwood Publisher: Taylor & Francis US ISBN: 9780749438630 Category : Business & Economics Languages : en Pages : 340
Book Description
Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to build strong and effective brands in the marketplace.
Author: Martina Murphy
Author: Martina Murphy
Author: Alissa Quart
Author: Erik Du Plessis
Author: Keary Taylor
Author: Nalini Singh
Author: Marty Neumeier
Author: Michael E. Conroy
Author: Abi Ketner
Author: Laura Wright
Author: Iain Ellwood