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Author: Fabian Geyrhalter Publisher: ISBN: 9781734939712 Category : Languages : en Pages : 0
Book Description
A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus.
Author: Fabian Geyrhalter Publisher: ISBN: 9781734939712 Category : Languages : en Pages : 0
Book Description
A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus.
Author: Fabian Geyrhalter Publisher: ISBN: 9780989646130 Category : Branding (Marketing) Languages : en Pages : 122
Book Description
This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
Author: Fabian Geyrhalter Publisher: ISBN: 9780989646178 Category : Business & Economics Languages : en Pages : 202
Book Description
Bigger Than This is a quick read about the deceptively difficult task of turning your venture into an admired brand. Inspired by a new wave of commodity brands that is winning hearts, using the eight traits and their commandments in this book will guide you to your specific path to turning your venture into a more beloved brand.
Author: Brian Smith Publisher: Practical Inspiration Publishing ISBN: 1788600061 Category : Business & Economics Languages : en Pages : 372
Book Description
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Author: Mark Pilkington Publisher: Bloomsbury Publishing ISBN: 1472965132 Category : Business & Economics Languages : en Pages : 336
Book Description
Almost weekly, the news is full of stories about disappearing retail chains. From House of Fraser and BHS to Toys'R'Us and Sears, recognised names are vanishing overnight – as such large organizations disappear, so the malls, shopping centres, high streets and main streets become emptier and less appealing to visit. The retail sector is hugely important in terms of job numbers: in the US, it employs around 30 million people (directly and indirectly); in the UK, around 10 million. As such, anything that jeopardises the retail sector will have a deep and lasting impact on millions of lives, as well as on public policy. While many blame the 'Amazon effect', this is an oversimplification. Deeper forces are at work that are changing people's relationships with brands, the balance of power between producers and consumers, and the whole nature of the supply chain that has existed since the industrial revolution. Retail Therapy offers a comprehensive analysis of these forces and their impact on the world of retailing. More importantly, it presents a cogent analysis of the longer term trends that are shaping retailing, and outlines a clear road map for sustainable success in the future.
Author: Russell Brand Publisher: Ballantine Books ISBN: 1101882913 Category : Humor Languages : en Pages : 324
Book Description
NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.
Author: John N. Demos Publisher: W. W. Norton & Company ISBN: 0393075532 Category : Psychology Languages : en Pages : 305
Book Description
What is neurofeedback? Neurofeedback is founded upon computer technology joined with auxiliary equipment that can measure the metabolic activity of the cerebral cortex. Neurofeedback training combines the principles of complementary medicine with the power of electronics. It is a comprehensive system that promotes growth change at the cellular level of the brain and empowers the client to use his or her mind as a tool for personal healing.Until now, there has not been a single comprehensive yet easy-to-understand guide for clinicians interested in adding neurotherapy to their practice. Getting Started with Neurofeedback is a step-by-step guide for professional health care providers who wish to begin with neurotherapy, as well as experienced clinicians who are looking for a concise treatment guide.This book answers essential questions such as: How does neurotherapy work?, What is the rationale for treatment? When is neurotherapy the treatment of choice? Why should I add it to my already existing healthcare practice? The author also answers questions important to establishing a successful practice such as: What kind of training should clinicians get? What kind of equipment should clinicians buy? How can clinicians add neurofeedback to their existing practice?The first part of the book introduces the reader to the world of neurofeedback, its history and scientific basis. Case studies help clinicians apply what they are learning to their existing practice. Demos takes the mystery out of the assessment process and charts and examples of topographical brain maps (in full color) serve as teaching aids. Later in the book, advanced techniques are explained and demonstrated by additional case studies. The reader is shown how to use biofeedback for the body to augment neurofeedback training as well as being taught to work with the body and acquire a basic knowledge of complementary medicine.The book concludes by offering clinicians practical suggestions on marketing their expanded practice, purchasing equipment, finding appropriate training and supervision, and keeping up with the ever-growing profession of neurofeedback. Research and theory unite to demonstrate the clinical underpinnings for this exciting new modality. Some images in the ebook are not displayed owing to permissions issues.
Author: Helen Beckmann Publisher: ISBN: 9780851932040 Category : Beauty culture Languages : en Pages : 632
Book Description
This textbook is the perfect accompaniment to the level 2 VRQ diploma in beauty therapy. The book will help students with all necessary practical skills, as well as detailing all essential knowledge in clear language.
Author: William A. Griffin Publisher: Routledge ISBN: 1135063699 Category : Psychology Languages : en Pages : 207
Book Description
First published in 1993. should be used as opposed to focusing on the techniques-with-theoriesattached approach of other books in the same genre. The first volume in the Basic Principles Into Practice Series, this book provides an easy to understand, basic approach that eschews the latest treatment trends and buzzwords in family therapy to focus on a new way of thinking about using family relationships in treating behavioral disorders. Throughout, Dr. Griffin stresses the importance of learning to view and treat the family as a whole, often requiring a difficult conceptual shift in one's view of aberrant behavior. Readers will be rewarded with a core, rudimentary understanding of family therapy that will serve them well regardless of which family therapy models they later use in practice.
Author: Karen Tiber Leland Publisher: Entrepreneur Press ISBN: 1613083394 Category : Business & Economics Languages : en Pages : 164
Book Description
If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
Author: Fabian Geyrhalter
Author: Fabian Geyrhalter
Author: Fabian Geyrhalter
Author: Fabian Geyrhalter
Author: Brian Smith
Author: Mark Pilkington
Author: Russell Brand
Author: John N. Demos
Author: Helen Beckmann
Author: William A. Griffin
Author: Karen Tiber Leland