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Author: Colin Clark Publisher: eBook Partnership ISBN: 0957534728 Category : Business & Economics Languages : en Pages : 372
Book Description
Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists Clark and Pinch recorded over 75 pitching routines on street markets and other sales sites throughout the UK, mainland Europe and the United States. Using examples of pitchers attracting a crowd, describing and demonstrating their goods, building bargains, cajoling the unconvinced to make a purchase and coping with problem customers, the authors reveal, for the very first time, the reasons for these traders' extraordinary success-both on and away from the markets. Comparing their findings with more orthodox sales situations-direct response TV home shopping and infomercials, as well as other forms of grass-roots selling (fly pitching, the mock auction sales con, street entertaining and urban 'hustling')-the authors highlight many important lessons that have relevance for everyone involved in all types of marketing, advertising and persuasion.In this revised, updated and extended edition the authors also reveal why, today, pitching on markets appears to have become a dying art. Original, authoritative and highly readable, The Hard Sell is an essential and often hilarious guide for anyone who wants to understand how real-life selling really works.
Author: Colin Clark Publisher: eBook Partnership ISBN: 0957534728 Category : Business & Economics Languages : en Pages : 372
Book Description
Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists Clark and Pinch recorded over 75 pitching routines on street markets and other sales sites throughout the UK, mainland Europe and the United States. Using examples of pitchers attracting a crowd, describing and demonstrating their goods, building bargains, cajoling the unconvinced to make a purchase and coping with problem customers, the authors reveal, for the very first time, the reasons for these traders' extraordinary success-both on and away from the markets. Comparing their findings with more orthodox sales situations-direct response TV home shopping and infomercials, as well as other forms of grass-roots selling (fly pitching, the mock auction sales con, street entertaining and urban 'hustling')-the authors highlight many important lessons that have relevance for everyone involved in all types of marketing, advertising and persuasion.In this revised, updated and extended edition the authors also reveal why, today, pitching on markets appears to have become a dying art. Original, authoritative and highly readable, The Hard Sell is an essential and often hilarious guide for anyone who wants to understand how real-life selling really works.
Author: Jamie Reidy Publisher: Andrews McMeel Publishing ISBN: 9780740750397 Category : Business & Economics Languages : en Pages : 236
Book Description
Hard Sell tells you things about the American pharmaceutical industry you'd rather not know and about practices you'd rather weren't happening. But once you pick it up, you won't want to put this book down. Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports and Frank Abagnale (Catch Me If You Can) was to bank fraud. He's the guy who's been there, done that, and walked away with the insider stories. You'll find yourself rooting for Reidy and at the same time, you'll be shocked by the realities of the world that paid his salary. Hard Sell is a witty expose; of an industry that touches nearly everyone in contemporary America. It reveals the questionable practices of drug reps, nurses, and even physicians. Reidy traces his ups and downs as a rep for giant drug manufacturer Pfizer, maker of some of the most widely prescribed and used drugs in existence, including Viagra. With equal parts self-confidence and self-mockery, Reidy tells it like it is in the drug-selling trenches that are our local doctors' offices. The result is a funny and fascinating book.
Author: Ardi Kolah Publisher: Kogan Page Publishers ISBN: 0749464496 Category : Business & Economics Languages : en Pages : 304
Book Description
Whether you're new to sales or have at least one year's experience in selling, this book will leapfrog your selling skills and understanding of sales techniques to a more sophisticated, satisfying and more genuinely customer and client-oriented level. If you're more experienced, then this book provides a comprehensive refresher which uses fresh insights, the latest ideas and practical useable tools like checklists to help you sell more and sell better. Fully reference and researched, The Art of Influencing and Selling covers: The psychology of selling a product or service; the sales pipeline and how to ensure it's realistic; making an effective sales presentation; up-selling, cross-selling, cold-calling and warm calling; effective approaches to prospective customers and clients; how to interrogate a database of contacts to get more sales; how to write effective sales materials; the power of business networking; how to get senior level appointments in your diary and closing a sale and follow up. If you want to improve your sales performance by learning how to listen to your customer and client and collaborate with them profitably, The Art of Influencing and Selling is the book for you.
Author: Publisher: ISBN: Category : Languages : en Pages : 148
Book Description
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Author: Daniel Warren Johnson Publisher: Image Comics ISBN: Category : Comics & Graphic Novels Languages : en Pages : 32
Book Description
Thea has taken her first step toward vengeance against the Paznina warlords who ruined her family. But this world offers more than vengeance as she discovers a new ally in the wreckage of the Rising Plains.
Author: Lisa Hunter Publisher: Crown ISBN: 0307496228 Category : Antiques & Collectibles Languages : en Pages : 375
Book Description
Ready to upgrade your artwork from framed Monet posters but intimidated by what you see in galleries? In The Intrepid Art Collector, Lisa Hunter shows you how to start a fine art collection without spending a fortune. This accessible, jargon-free resource contains up-to-date information on the most popular original art—everything from photography and posters to African art and animation—including where to find it and how to buy it at a fair price. Easy-to-use checklists help you evaluate original art and steer clear of clever fakes. In addition, Hunter has interviewed top dealers, curators, arts lawyers, and appraisers to bring you the best advice on: • Advantages to buying real art instead of reproductions • Determining if a piece of art is fairly priced • Predicting if an artist’s work will go up in value • Techniques for negotiating a price with a dealer • Developing your artistic taste, so you’ll know if you’ll still love your purchase ten years down the road • How to preserve art in your home • Resources, websites, and magazines that will help you learn more about the market and where to find different types of art
Author: James F. Olwell Publisher: FriesenPress ISBN: 1039176976 Category : Biography & Autobiography Languages : en Pages : 271
Book Description
Amid the turmoil of the 1960s and 1970s—an era that included the Black Civil Rights movement, the war in Vietnam, and the Troubles in Northern Ireland—young Irish Americans in New York began to question what it meant to be Irish in America. Led by Irish revolutionary socialist Brian Heron, these young people discarded outdated stereotypes and created an inclusive space to explore, celebrate, and share their culture. Thus was born An Claidheamh Soluis, the Irish Arts Center, an organization that is still going strong fifty years later. As an early organizer and director of the Irish Arts Center, James F. Olwell recounts how this premier cultural institution came to be. Beginning with his own experiences growing up Irish American in the Bronx, Olwell describes how Irish Americans grew to reclaim their cultural identity and share their art, traditions, and language through the Irish Arts Center. Olwell combines his personal experiences with extensive interviews and broader historical context to bring the story of the 1970s Irish Arts Center to life. Well researched and replete with funny, moving, and thoughtful anecdotes, The Art of Being Irish in Hell’s Kitchen is an essential cultural history of the Irish American community in New York. Pull up a chair and enjoy the tale. All are welcome here.
Author: Colin Clark
Author: Colin Clark
Author: Jamie Reidy
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Author: Ardi Kolah
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Author: Daniel Warren Johnson
Author: John H. Miller
Author: Lisa Hunter
Author: Em Campbell-Pretty
Author: James F. Olwell