Author: Philip I. SnyderPublisher:
ISBN: 9781955416047
Category :
Languages : en
Pages :
Book Description
The book is structured in the following three main sections:?Part 1: Understanding creative brainstorming (Chapters 1,2): This part of the book talks about creativity and how to foster it, the definition, history, and applications of brainstorming, and how to use brainstorming for creative problem-solving.?Part 2: The process of creative brainstorming (Chapters 3,4): This part discusses the "process" or the "approach" to find new and innovative ideas. We still do not talk about the "tools" (i.e., the methods and techniques). Here the focus is not on the outcome of the ideation but on how that outcome is reached.?Part 3: Brainstorming for personal and professional problem-solving (Chapters 5,6,7): Here we will talk about the "tools" and "techniques" to organize ideation sessions (both individually and in groups) while following the processes and approaches explained in the previous chapters. After introducing a wide range of brainstorming techniques, the application of these techniques for problem-solving in personal and professional life will be discussed. The advantages and pitfalls of group brainstorming, the benefits of individual brainstorming, organizing effective brainstorming sessions, and combining individual and group brainstorming in various phases of the ideation process are among the main talking points of this part.