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Author: Sandra Stahl Publisher: Lid Publishing ISBN: 9780999187104 Category : Management Languages : en Pages : 0
Book Description
Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges. --
Author: Sandra Stahl Publisher: Lid Publishing ISBN: 9780999187104 Category : Management Languages : en Pages : 0
Book Description
Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges. --
Author: Rich Leigh Publisher: Kogan Page Publishers ISBN: 0749479604 Category : Business & Economics Languages : en Pages : 225
Book Description
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
Author: Alison Theaker Publisher: Routledge ISBN: 1134369220 Category : Business & Economics Languages : en Pages : 377
Book Description
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author: Sergeĭ Aleksandrovich Genkin Publisher: American Mathematical Soc. ISBN: 0821804308 Category : Mathematics Languages : en Pages : 286
Book Description
Suitable for both students and teachers who love mathematics and want to study its various branches beyond the limits of school curriculum. This book contains vast theoretical and problem material in main areas of what authors consider to be 'extracurricular mathematics'.
Author: Paul J. Smith Publisher: Grove Press ISBN: 9781555840143 Category : Art Languages : en Pages : 327
Book Description
Shows modern folk art in the form of textiles, jewelry, clothing, ceramics, glassware, silver, ironwork, furniture, quilts, and sculpture
Author: Leslie Greene Bowman Publisher: Bulfinch Press ISBN: 9780821219201 Category : Design Languages : en Pages : 255
Book Description
The American arts and crafts movement is one of the most significant in the history of the decorative arts. Here, in this lavishly illustrated volume, are the finest expressions of the American arts and crafts movement.
Author: Sandra Stahl
Author: Sandra Stahl
Author: Rich Leigh
Author: Alison Theaker
Author: Sergeĭ Aleksandrovich Genkin
Author: Paul J. Smith
Author: Oakley M. Hall
Author: Leslie Greene Bowman
Author: 
Author: 
Author: Sandra Stahl