The Arizona Premium Wine Industry PDF Download

Author: Thomas A. Brady
Publisher:
ISBN:
Category : Viticulture
Languages : en
Pages : 79

View

Book Description

Author: Christina Barrueta
Publisher: Arcadia Publishing
ISBN: 1467140848
Category : History
Languages : en
Pages : 176

View

Book Description
Arizona's flourishing wine industry may surprise those who think of the Grand Canyon State as a desert landscape dotted with cacti. From the high-country vineyards of the Verde Valley to the rolling plateaus of Sonoita and Willcox, pioneering winemakers are producing nationally acclaimed, award-winning wines. While the 1970s are recognized as launching the modern-day industry, Arizona's viticulture dates back much further. The Spanish and Jesuit missionaries introduced European winemaking to the Southwest, and the 1800s saw the introduction of Arizona's first wineries. Join author Christina Barrueta on this fascinating journey and meet the pioneers and visionaries who are forging their own paths to build America's newest wine region.

Author: Jenelle Bonifield
Publisher:
ISBN: 9781735862903
Category :
Languages : en
Pages : 544

View

Book Description
A coffee table style book with high end photography and stories on Arizona's tasting rooms, wineries, vineyards and winemakers. This book takes you across the state to explore Arizona's diverse established and emerging wine industry.

Author: Ian Malcolm Taplin
Publisher: Cambridge Scholars Publishing
ISBN: 1527571114
Category : Business & Economics
Languages : en
Pages : 223

View

Book Description
This book examines how Napa became a pre-eminent site for the production of great and sometimes iconic wines in a short space of time. Unlike its Old World counterparts whose development took place over centuries, Napa’s inception didn’t start until the beginning of the 19th century, and even then struggled to identify appropriate grape varietals and find a market for such wine, only to be frustrated when Prohibition occurred in the early 20th century and practically shut down the industry. It was in the 1960s that winegrowing would re-emerge on a scale and quality that began to be noticed by informed critics and neophyte consumers. In the following decades, critical information sharing networks of owners and winemakers emerged, facilitating a collective organization learning that fostered a commitment to quality and consistency that would cement Napa’s reputation. During these decades, technical skills were embraced, institutional support harnessed, and demand for premium wine in America grew. This book is a story about this evolving wine market, about how key individuals were able to shape its organization and build a brand that would increasingly be identified as amongst the best in the world. It starts with an early discussion of what constitutes quality and how wine has been evaluated over the centuries, and ends by exploring Napa’s apotheosis and the current critical issues facing the industry in that area.

Author: Jessica Dupuy
Publisher:
ISBN: 9781913022129
Category :
Languages : en
Pages : 268

View

Book Description
When most people think of the American Southwest they think of arid, windswept terrain, vast ranches framed by barbed-wire fences and scattered with grazing cattle, terraced rock formations and jagged mountain peaks towering in an array of rich, earthen reds and browns against the backdrop of radiant blue skies, and sunsets that fade these vibrant colors into a haze of pastel pinks, oranges, and purples. It's the birthplace of the American frontier, a playground for outdoor adventurers, and the inspiration for countless watercolor canvases and vivid oil-painted landscapes. Indeed, this romantic imagery has for centuries encouraged myriad settlers to migrate to the region. But few would have ever associated this rich and exciting region with wine. Yet it was in this part of the country that the first Vitis vinifera vines in the United States are said to have been planted. As early as 1598, vines were planted by Spanish Franciscan monks in New Mexico and were also planted in west Texas, all the way west to California, during the seventeenth century. However, it really wasn't until the 1970s that the modern wine industry took off. By and large it was Texas that led the pack in terms of overall growth in vineyard plantings and production in the decades that followed. But other states within the region - New Mexico, Arizona, and Colorado - have also evolved, with compelling stories and promising wine industries of their own. This book is in four parts, one for each state. Texas serves as the cornerstone for this region with New Mexico, Arizona, and Colorado all rapidly growing in importance. For each state Dupuy addresses eight key topics to cover the landscape of the wine industry: history, regions, climate, challenges, grapes, leading producers, leading grape growers, and the future. In addition, each state's chapters include vignettes highlighting interesting pieces of history and culture, or profiling significant wine industry personalities.

Author: Matt Harvey
Publisher: Routledge
ISBN: 1135079749
Category : Business & Economics
Languages : en
Pages : 285

View

Book Description
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.

Author: Geralyn G. Brostrom
Publisher: Bloomsbury Publishing USA
ISBN: 0313354014
Category : Social Science
Languages : en
Pages : 327

View

Book Description
Wine has been a beverage staple since ancient times, especially in Europe. Today's global wine business is thriving, and American consumption of wine has increased dramatically in recent years, with the health benefits touted in the media. More Americans are becoming interested in learning about wine, and they are taking winery tours and attending wine tastings. The Business of Wine: An Encyclopedia is a necessary part of wine education for everyone from the curious consumer to the oenophile or business student and industry professional. It appeals to even the casual browser who wants to be more informed about wine terminology such as terroir or varietal labeling or what constitutes a Pinot Grigio or a Cabernet Sauvignon. More than 140 entries illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to the wine industry. Today's wine industry is an unusually complex network of interrelated businesses that collectively serve to produce wine and get it into the hands of consumers all over the world. This A-Z encyclopedia shows how production, distribution, and sales segments work together to bring wine to the public and describes the trade in wine and its related subsidiary elements. Written by a host of wine professionals, this is the most up-to-date source to understand what goes into the enjoyment of a glass of wine. An appendix with industry data, sidebars, and a selected bibliography complement the A-Z entries.

Author: Mark A. Matthews
Publisher: Univ of California Press
ISBN: 0520276957
Category : Cooking
Languages : en
Pages : 322

View

Book Description
"Matthews brings a scientist's skepticism and scrutiny to widely held ideas and beliefs about viticulture--often promulgated by people who have not tried to grow grapes for a living--and subjects them to critical examination: Is terroir primarily a marketing ploy that obscures our understanding of which environments really produce the best wine? Can grapevines that yield a high berry crop generate wines of high quality? What does it mean to have vines that are balanced or grapes that are fully mature? Do biodynamic practices violate biological principles? These and other questions will be addressed in a book that could alternatively be titled (in homage to a PUP bestseller) On Wine Bullshit"--Provided by publisher.

Author: Mike Veseth
Publisher: Rowman & Littlefield
ISBN: 1538163845
Category : Cooking
Languages : en
Pages : 237

View

Book Description
Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wine—and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine. Wine Wars II begins by exploring wine globalization, where readers follow “Missionaries, Migrants, and Market Reforms” to faraway New Zealand and learn how to unlock the secrets of their local retail “Wine Wall” by mastering the “DaVino Code.” Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why “They Always Buy the Ten Cent Wine,” and then probe the puzzle of “Outlaws, Prisoners, and the Great Escape.” Who stands in the way of the global wine market's assault on wine's very soul? The“Revenge of the Terroirists!” Resistance is not futile, because 'We Are All Terroirists Now,” but that doesn't mean the future of wine is secure. A final section explores “Wine's Triple Crisis,” environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines. Can the soul of wine survive – and thrive – in this unfriendly environment? You'll have to read Wine Wars II to find out!

Author: David L Barkley
Publisher: Routledge
ISBN: 0429715781
Category : Business & Economics
Languages : en
Pages : 303

View

Book Description
This volume focuses on alternatives for non-metropolitan economic development in the new international economic climate. It provides critical reviews of popular employment-generation alternatives for rural areas.