The Analysis of Retail Business Trends at Small College Towns in Iowa

The Analysis of Retail Business Trends at Small College Towns in Iowa PDF Author: Masafumi Ono
Publisher:
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Category :
Languages : en
Pages : 164

Book Description
All five variables for college towns were higher than non-college towns. These results could be predicted when the demographic trends for the last decades were compared between college towns and non-college towns. While rural small towns have generally faced a loss of population, the population of these 11 college towns has increased. The presence of higher educational institutions brings demographic advantages to their surrounding communities. It enhances a community's economy.

The Effect of Town Size and Location on Retail Sales

The Effect of Town Size and Location on Retail Sales PDF Author: John Thackeray Scott
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 158

Book Description


Commencement

Commencement PDF Author: Iowa State University
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Category : Commencement ceremonies
Languages : en
Pages : 510

Book Description


Distribution Data Guide

Distribution Data Guide PDF Author:
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ISBN:
Category : Marketing
Languages : en
Pages : 502

Book Description


Library List

Library List PDF Author: National Agricultural Library (U.S.)
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Category : Agriculture
Languages : en
Pages : 1338

Book Description


Retailing in College Towns During the Pandemic

Retailing in College Towns During the Pandemic PDF Author: Zixiong Shen
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ISBN:
Category :
Languages : en
Pages : 0

Book Description
A "college town" is a unique urban landscape in America and displays different features from other urban areas. As a result, retailers located in college towns have faced different situations during the COVID-19 pandemic. In our thesis, we investigated the daily footprint data of 157 retailers in 38 identified college towns from 2018 to 2020. Our study contributes to the research on the economic consequences of college town retailers in the situation of a global pandemic. To be specific, we explore two core research questions: (1) how does the university footprint interact with spatial location and public transit in affecting the retailer footprint? And (2) what moderating effects did government containment and health index exert upon the customer footprints? Our study indicates that the university footprints, distance to university, and public transit percentage had a positive, negligible, and negative impact on store visits, respectively. Furthermore, the positive effect of university visits on store visits decreases as store-university distance increases but has little correlation with percent of public transit. Moreover, we find that the intensity of containment and health index strengthens the negative effect exerted by store-university distance upon the positive correlation between university visits and store visits. In contrast, the effects of the university visits and percent of public transit on store visits do not vary with containment and health index. This research provides essential information that can be utilized by government officials and retail managers to better respond to a global pandemic and prepare for the recovery after pandemic.

Rural Community Organization

Rural Community Organization PDF Author:
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Category : Community organization
Languages : en
Pages : 52

Book Description


Marketing Information Guide

Marketing Information Guide PDF Author:
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Category : Marketing
Languages : en
Pages : 550

Book Description


Library List

Library List PDF Author: National Agricultural Library (U.S.)
Publisher:
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Category : Agriculture
Languages : en
Pages : 996

Book Description


A Survey of University Business and Economic Research Reports ...

A Survey of University Business and Economic Research Reports ... PDF Author: United States. Small Business Administration
Publisher:
ISBN:
Category :
Languages : en
Pages : 716

Book Description