Author: Publisher:
ISBN:
Category : Business travel
Languages : en
Pages : 372
Book Description
The American Express Survey of Business Travel Management
Author: The American Express ... Survey of Business Travel
Author: Black Enterprise
Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 76
Book Description
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Survey of Current Business
Author: Publisher:
ISBN:
Category : Commercial statistics
Languages : en
Pages : 784
Book Description
Black Enterprise
Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 88
Book Description
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Corporate Travel Management
Author: James M. PoynterPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 376
Book Description
M->CREATED
CIO
Author: Cases on Information Technology and Business Process Reengineering
Author: Mehdi KhosrowpourPublisher: IGI Global
ISBN: 1599043963
Category : Computers
Languages : en
Pages : 371
Book Description
"This book presents a wide range of issues and challenges related to business process reengineering technologies and systems through the use of case studies"--Provided by publisher.
Hospitality Marketing
Author: David BowiePublisher: Routledge
ISBN: 1136398287
Category : Business & Economics
Languages : en
Pages : 364
Book Description
Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication. * DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour. * AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative. Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.
Business Travel Management Strategies
Author: Annette RochollPublisher: diplom.de
ISBN: 3842842007
Category : Business & Economics
Languages : en
Pages : 130
Book Description
Inhaltsangabe:Introduction: During a rail or airplane trip on an early midweek s morning men in suits working on their laptops or reading the latest newspaper are a common scene. This might lead to the assumption that business travellers are important customers to the tourism and travel industry and companies spend large sums on the trips of their employees. Indeed this impression can be proven right. Such 30-40% of all travel in Germany is business driven. In average companies spent 3,9% up to 5% of their yearly indirect cost on business travel. In a globalized market business travel is important and necessary for companies. It is an investment which influences the performance of a company positively if applied correctly. However as for every investment costs are attached which need to be validated upon their necessity and their cost-benefit ratio. Furthermore for business travel aspects like security, work time, employee wellbeing and other factors must be considered to increase the positive outcome for the company. There is a clear requirement for business travel and its management which will be explained in more detail during this thesis. However still many companies are not aware of the cost factor of business travel. Even if certain awareness has been established often still no clear strategy is in place to improve the value for money and avoid yearly cost increases. To create such a strategy it is necessary to have a good understanding of the travel industry, their relevant players and the companies travel structure. Motivation: Business travel management i.e. the professional organisation of business travel has just developed during the last 50 years. Globalisation and development of transportation caused a quick increase during the last years of the business travel industry. In 2008 German companies spend 46.6 billion Euros on business travel. The strategic management of business travel requirements however is still not common in every company. Though scientific, universal literature about business travel management is limited. Only a small number of authors give directions upon how to implement a complete travel management system in a company. In many cases the available theoretical literature has no practical tips for users. On the other hand there are many white papers, studies and articles available which are up to date, give practical tips, however only refer to one aspect of the travel process. This implies that inexperienced [...]