The AI Marketing Revolution PDF Download

Author: Vitalij Kolotikov
Publisher:
ISBN: 9789934919909
Category : Artificial intelligence
Languages : en
Pages : 0

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Author: Syed Safwan Faisal
Publisher: Pencil
ISBN: 935883224X
Category : Juvenile Nonfiction
Languages : en
Pages : 17

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Book Description
Safwan Faisal, a visionary in the field of digital marketing and artificial intelligence, is a prominent figure from Karachi Division, Sindh, Pakistan. With a career spanning over eight years, Safwan has emerged as an influential force in marrying the complexities of AI with the dynamic needs of digital marketing. His educational journey, rooted in Computer Science and enriched by specialized courses in AI and digital marketing from Coursera, has been instrumental in shaping his unique skill set. Currently excelling as a Marketing Specialist at Agile IT Solutions, Safwan continues to redefine the boundaries of marketing strategies. His experience as a Digital Marketing Manager at Maskan and as an Assistant Manager of Human Resources at SAMI Pharmaceuticals (Pvt.) Ltd. has given him a diverse perspective on business strategies and human resource management. His expertise lies in effectively integrating digital marketing with AI, leading to significant improvements in customer engagement and business ROI. Safwan's approach to marketing is deeply analytical and customer-focused, emphasizing continuous learning and the adaptation to stay ahead in a fast-evolving industry. He advocates for the synergistic use of AI to enhance human creativity and efficiency in marketing. His dedication to achieving measurable results and nurturing team collaboration has established him as a respected leader and innovator in his field. Keen to share his insights and connect with like-minded professionals, Safwan is open to collaborative opportunities. He can be reached through his LinkedIn profile, email, or phone. As an author, his book "AI Empowered: Navigating the Digital Marketing Revolution" reflects his journey and expertise, offering valuable guidance to both budding and experienced professionals in the digital marketing domain. Safwan stands as a beacon for those navigating the intricate interplay of technology and marketing in the modern digital era.

Author: Minghai Zheng
Publisher: Minghai Zheng
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
In the digital age, content marketing has become an essential part of any business strategy. With so much competition online, it's more important than ever to create high-quality and engaging content that resonates with your target audience. However, creating effective content is not always easy. It requires a deep understanding of your audience and their preferences, as well as the ability to analyze data and gain insights into what works and what doesn't. This is where AI comes in. By leveraging the power of machine learning and data analytics, businesses can take their content marketing to the next level. AI can help with everything from analyzing customer behavior and preferences, to creating personalized recommendations and optimizing content performance. "The AI Content Marketing Revolution: Collaborating with Machine Learning to Take Your Content to the Next Level" is a comprehensive guide to using AI in content marketing. In this book, we will explore the latest trends and techniques for leveraging AI in your content marketing strategy. We'll cover topics such as natural language processing, predictive analytics, and marketing automation, and provide practical tips and examples of how these technologies can be used to improve your content marketing efforts. Whether you're a seasoned marketer looking to stay ahead of the curve or a beginner just starting out, this book has something for everyone. By the end of this book, you'll have a solid understanding of how AI can be used to take your content marketing to the next level and stay ahead of the competition. MingHai Zheng is the founder of zhengpublishing and lives in Wuhan, China. His main publishing areas are business, management, self-help, computers and other emerging foreword fields.

Author: Thomas Young
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Get found and get heard in the age of AI. Use AI to find your best customers and give them what they want to buy from your company. Thomas Young takes you on a must have marketing journey for business professionals at all levels who want to leverage AI to grow their business. This book shows you how to actually use AI in your marketing to find customers, grow traffic and drive growth. Explore real-life case studies, get easy-to-follow action plans and learn how to use these powerful new tools to find your best customers. The book outlines The Four Steps to digital marketing success; Strategy, Communication, Inbound Marketing and Conversions and ROI. Each step is explained in detail along with practical methods for using AI to grow sales. This book is a comprehensive approach to what works in digital marketing. It's not about how AI works; it shows you how to use AI to grow your company's sales. The book is comprehensive but not overwhelming. This work draws from over 25 years of digital marketing experience with more than 1,000 companies. You'll find dozens of action items ready to implement at your company. These are specific things you can do today to drive results. Digital Marketing in the Age of AI is your guide to get onboard with the AI marketing revolution.

Author: D Nathan Venture
Publisher:
ISBN: 9781456646059
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Chart the Course Through the AI Marketing Frontier Embark on a transformative journey with "Intelligent Influence: AI-Enhanced Marketing Strategies for Global Success", the definitive guide that charts a bold new course through the dynamic interplay of artificial intelligence and marketing. In a world where understanding the synergy between technology and human behavior is paramount, this meticulously crafted tome is your compass, illuminating the path ahead with precision and acuity. Opening with an evocative Introduction: Navigating the AI Revolution in Global Marketing, the book whisks readers through the initial waves of change, inviting them to grapple with AI's expanding role in the consumer landscape. It equips you with foundational knowledge of AI's burgeoning capabilities and the seismic shift it brings, crafting a narrative that's both enlightening and actionable. Awaken your inner strategist in Chapter 1: The Dawn of AI in Marketing. Explore the chronicles of digital marketing's evolution and the integration of AI, which represents not only a change in tools but a revolution in thinking. Delve into Chapter 2: AI and Consumer Behavior Analysis and learn how predictive analytics and personalized marketing scales are tipping the scales in favor of those who harness their power while also considering the ethical implications of data usage. The adventure deepens with Chapter 3: AI-Driven Content Creation and Curation, revealing techniques that enhance human creativity and uncloak the secrets of programmatic advertising, social media dynamics, and ever-evolving search engine algorithms. Roam the digital realm of influencer identification, chatbots, and customized e-commerce experiences as new worlds of possibility unfold with each chapter. Brace for the nexus of privacy and personalization in Chapter 9: AI, Privacy, and Trust in Marketing, striving for the equilibrium that wins customer loyalty. And as your odyssey approaches its zenith, peer into the global landscape with Chapter 10: Global Marketing and Cross-Cultural AI Adaptation, mastering the art of localized strategies and maintaining brand consistency worldwide. Whether you're a marketing maven or a pioneering entrepreneur, "Intelligent Influence" is an essential ally, your beacon through the AI-enhanced marketing odyssey, steering you towards a future of intellectual empowerment and international triumph.

Author: Mathew Sweezey
Publisher: Harvard Business Press
ISBN: 1633694038
Category : Business & Economics
Languages : en
Pages : 178

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Book Description
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

Author: A. K. Pradeep
Publisher: John Wiley & Sons
ISBN: 1119484065
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Author: Katie King
Publisher: Kogan Page Publishers
ISBN: 0749483407
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Author: Jim Sterne
Publisher: John Wiley & Sons
ISBN: 1119406331
Category : Business & Economics
Languages : en
Pages : 373

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Book Description
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Author: Akram Abbasi
Publisher: Independently Published
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 0

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Book Description
Title: DIGITAL MARKETING MASTERY IN THE AGE OF AI Unlock the Future of Digital Marketing with AI In "Digital Marketing Mastery in the Age of AI," we invite you to embark on a transformative journey into the world of digital marketing enhanced by the power of artificial intelligence (AI). This comprehensive guide unveils the secrets to unlocking the future of marketing, providing marketers, business owners, and enthusiasts with the knowledge and tools they need to thrive in a rapidly evolving landscape. This book is your essential companion in navigating the complex intersection of AI and marketing, where data-driven strategies, personalized experiences, and ethical considerations reign supreme. Here's a glimpse of what you'll find within its pages: The Rise of AI in Marketing: Discover the remarkable impact of AI on modern marketing, and the art of creating personalized marketing strategies that connect with your audience on a deeper level. Harnessing the Power of Big Data: Unearth the potential of big data and learn how to collect, analyze, and leverage this invaluable resource to supercharge your marketing campaigns, driving targeted campaigns and maximizing ROI. Redefining Content Strategy with AI: Explore the future of content marketing, as AI-generated content, personalized recommendations, and A/B testing take center stage, ensuring your content stands out in a crowded digital landscape. Streamlining Marketing with AI Automation: Learn how to streamline your marketing efforts with AI automation, enhancing lead generation, email marketing, and social media management, all while considering the future of AI automation. Ethical AI in Marketing: Dive into the ethical considerations of AI marketing, addressing critical issues such as data privacy, algorithmic bias, and transparency. Discover best practices for ethical AI marketing and building trust with your audience. The Role of AI in Customer Insights: Gain insights into the invaluable role of AI in understanding your customers, making data-driven decisions, and enhancing the overall customer experience. The Future of Ethical AI in Marketing: Look ahead to the future of ethical AI in marketing, understanding how it will continue to evolve and shape the industry. "Digital Marketing Mastery in the Age of AI" is your roadmap to success in the digital marketing landscape. Whether you're a seasoned professional or just starting your journey, this book will equip you with the knowledge and strategies needed to harness the power of AI and stay ahead in this ever-changing marketing world. Get ready to unlock the future of digital marketing with AI and take your marketing efforts to new heights. Your marketing revolution starts here. Unlock the Future of Digital Marketing with AI in "Digital Marketing Mastery in the Age of AI." This comprehensive guide empowers marketers and business owners to thrive in a rapidly evolving landscape. Discover the impact of AI on modern marketing, harness the potential of big data, redefine content strategy, streamline marketing with AI automation, and explore ethical AI marketing. Gain insights into the role of AI in customer understanding and the future of ethical AI in marketing. Whether you're a professional or a beginner, this book equips you with the strategies needed to stay ahead in the ever-changing marketing world. Your marketing revolution starts here.