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The Age of Livestreaming: 30 Stories of How the Livestream Economy Is Revolutionizing the Way the World Does Business

The Age of Livestreaming: 30 Stories of How the Livestream Economy Is Revolutionizing the Way the World Does Business PDF Author: Kuaishou Research Institute, The
Publisher: McGraw Hill Professional
ISBN: 1264640625
Category : Business & Economics
Languages : en
Pages : 404

Book Description
From the creator of one of China's most rapidly growing apps comes the next evolution of social media: providing a voice—and subsequent business opportunities—to the digitally underserved The Chinese app Kuaishou isn’t just another large livestreaming platform competing with TikTok or Facebook Reels. What makes it different? Rather than focusing on the latest hot topic or celebrity publicity stunt, Kuaishou strives to ensure equitable access to the digitally underserved or neglected. Kuaishou’s founders’ approach is working wonders. More than 300 million people use Kuaishou every day, and the platform enabled over 20 million people to earn income through e-commerce each year—and this book tells the entire fascinating story in the age of livestreaming. The Age of Livestreaming describes the leadership vision of Kuaishou’s founders—to enhance every person’s unique sense of happiness—and shows how the rapid development of livestreaming has facilitated dynamic growth in e-commerce across a broad range of industries and products, particularly the fashion industry. It provides critical insights every business leader should be considering today: The Future of Livestreaming: Livestreaming is remolding supply chains, redefining products based on demand, and reforming and energizing businesses—and will result in the restructuring of many businesses and the creation of a new commercial entity. The Impact of Livestreaming: Livestreaming’s chain—from consumers to livestreamers to products—is the most efficient transactional model. Livestreaming ecommerce will give rise to a more equal, friendlier, and trusting world, and it holds the potential to alleviate poverty and rejuvenate rural societies throughout the world. Apply the lessons in The Age of Livestreaming to position your business at the front-end of the livestreaming economy revolution.

The Age of Livestreaming: 30 Stories of How the Livestream Economy Is Revolutionizing the Way the World Does Business

The Age of Livestreaming: 30 Stories of How the Livestream Economy Is Revolutionizing the Way the World Does Business PDF Author: Kuaishou Research Institute, The
Publisher: McGraw Hill Professional
ISBN: 1264640625
Category : Business & Economics
Languages : en
Pages : 404

Book Description
From the creator of one of China's most rapidly growing apps comes the next evolution of social media: providing a voice—and subsequent business opportunities—to the digitally underserved The Chinese app Kuaishou isn’t just another large livestreaming platform competing with TikTok or Facebook Reels. What makes it different? Rather than focusing on the latest hot topic or celebrity publicity stunt, Kuaishou strives to ensure equitable access to the digitally underserved or neglected. Kuaishou’s founders’ approach is working wonders. More than 300 million people use Kuaishou every day, and the platform enabled over 20 million people to earn income through e-commerce each year—and this book tells the entire fascinating story in the age of livestreaming. The Age of Livestreaming describes the leadership vision of Kuaishou’s founders—to enhance every person’s unique sense of happiness—and shows how the rapid development of livestreaming has facilitated dynamic growth in e-commerce across a broad range of industries and products, particularly the fashion industry. It provides critical insights every business leader should be considering today: The Future of Livestreaming: Livestreaming is remolding supply chains, redefining products based on demand, and reforming and energizing businesses—and will result in the restructuring of many businesses and the creation of a new commercial entity. The Impact of Livestreaming: Livestreaming’s chain—from consumers to livestreamers to products—is the most efficient transactional model. Livestreaming ecommerce will give rise to a more equal, friendlier, and trusting world, and it holds the potential to alleviate poverty and rejuvenate rural societies throughout the world. Apply the lessons in The Age of Livestreaming to position your business at the front-end of the livestreaming economy revolution.

The Live-Streaming Handbook

The Live-Streaming Handbook PDF Author: Peter Stewart
Publisher: Routledge
ISBN: 1351807986
Category : Social Science
Languages : en
Pages : 417

Book Description
The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.

The Third Industrial Revolution

The Third Industrial Revolution PDF Author: Jeremy Rifkin
Publisher: Macmillan + ORM
ISBN: 023034058X
Category : Political Science
Languages : en
Pages : 407

Book Description
The Industrial Revolution, powered by oil and other fossil fuels, is spiraling into a dangerous endgame. The price of gas and food are climbing, unemployment remains high, the housing market has tanked, consumer and government debt is soaring, and the recovery is slowing. Facing the prospect of a second collapse of the global economy, humanity is desperate for a sustainable economic game plan to take us into the future. Here, Jeremy Rifkin explores how Internet technology and renewable energy are merging to create a powerful "Third Industrial Revolution." He asks us to imagine hundreds of millions of people producing their own green energy in their homes, offices, and factories, and sharing it with each other in an "energy internet," just like we now create and share information online. Rifkin describes how the five-pillars of the Third Industrial Revolution will create thousands of businesses, millions of jobs, and usher in a fundamental reordering of human relationships, from hierarchical to lateral power, that will impact the way we conduct commerce, govern society, educate our children, and engage in civic life. Rifkin's vision is already gaining traction in the international community. The European Union Parliament has issued a formal declaration calling for its implementation, and other nations in Asia, Africa, and the Americas, are quickly preparing their own initiatives for transitioning into the new economic paradigm. The Third Industrial Revolution is an insider's account of the next great economic era, including a look into the personalities and players — heads of state, global CEOs, social entrepreneurs, and NGOs — who are pioneering its implementation around the world.

World Development Report 1978

World Development Report 1978 PDF Author:
Publisher: World Bank Publications
ISBN: 0821372823
Category : Adaptation (Biology)
Languages : en
Pages : 135

Book Description
This first report deals with some of the major development issues confronting the developing countries and explores the relationship of the major trends in the international economy to them. It is designed to help clarify some of the linkages between the international economy and domestic strategies in the developing countries against the background of growing interdependence and increasing complexity in the world economy. It assesses the prospects for progress in accelerating growth and alleviating poverty, and identifies some of the major policy issues which will affect these prospects.

Quotations from Chairman Mao Tsetung

Quotations from Chairman Mao Tsetung PDF Author: Zedong Mao
Publisher: China Books
ISBN: 9780835123884
Category : China
Languages : en
Pages : 328

Book Description


Cultural Strategy

Cultural Strategy PDF Author: Douglas Holt
Publisher: Oxford University Press
ISBN: 019958740X
Category : Business & Economics
Languages : en
Pages : 404

Book Description
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.

Digital and Social Media Marketing

Digital and Social Media Marketing PDF Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Understanding Media

Understanding Media PDF Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537430058
Category :
Languages : en
Pages : 396

Book Description
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

How Brands Become Icons

How Brands Become Icons PDF Author: D. B. Holt
Publisher: Harvard Business Press
ISBN: 1422163326
Category : Business & Economics
Languages : en
Pages : 282

Book Description
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

Blockchain Chicken Farm

Blockchain Chicken Farm PDF Author: Xiaowei Wang
Publisher: FSG Originals
ISBN: 0374721254
Category : Social Science
Languages : en
Pages : 256

Book Description
A New York Times Book Review Editors' Choice "A brilliant and empathetic guide to the far corners of global capitalism." --Jenny Odell, author of How to Do Nothing From FSGO x Logic: stories about rural China, food, and tech that reveal new truths about the globalized world In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalization but has actually innovated the technology we all use today. From pork farmers using AI to produce the perfect pig, to disruptive luxury counterfeits and the political intersections of e-commerce villages, Wang unravels the ties between globalization, technology, agriculture, and commerce in unprecedented fashion. Accompanied by humorous “Sinofuturist” recipes that frame meals as they transform under new technology, Blockchain Chicken Farm is an original and probing look into innovation, connectivity, and collaboration in the digitized rural world. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.