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Author: Joseph F. Signorile Publisher: Human Kinetics ISBN: 0736074457 Category : Health & Fitness Languages : en Pages : 330
Book Description
Table of Contents: The aging curves Testing Training principles Body composition Flexibility Bone, falls, and fractures Muscular strength, power, and endurance training Cardiovascular training Periodized training.
Author: Kenneth W. GRONBACH Publisher: AMACOM Div American Mgmt Assn ISBN: 0814410170 Category : Business & Economics Languages : en Pages : 290
Book Description
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a “best customer” that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them—and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven’t (Levi Strauss and Honda Motorcycle), this book will show readers: • how to determine their best customers • how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come • why Generation X is a much less valuable market than any of us have been led to believe • and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.
Author: Kenneth Gronbach Publisher: AMACOM ISBN: 0814434703 Category : Business & Economics Languages : en Pages : 276
Book Description
Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces when the Millennials settle into their careers? The next generational wave is shaking up the rank and file. How will it all affect you? Demographer Kenneth Gronbach has put this powerful yet little-understood science to work finding the answers to all these questions and more. After synthesizing data to show how the different generations have impacted and will continue to impact markets and economies, Gronbach has provided you the lively and certainly surprising answers. In Upside, you will find out: What each age cohort is likely to buy both now and in the future What sectors are likely to grow or lag How profits dovetail with consumer numbers How to make sense of the numbers to chart your own path Whether you are an investor, marketer executive, or entrepreneur, the comprehensive data and findings in Upside will help you target promising trends, spot the potential for profits, and discover hidden business opportunities you would not have found previously.
Author: National Research Council Publisher: National Academies Press ISBN: 0309261961 Category : Social Science Languages : en Pages : 230
Book Description
The United States is in the midst of a major demographic shift. In the coming decades, people aged 65 and over will make up an increasingly large percentage of the population: The ratio of people aged 65+ to people aged 20-64 will rise by 80%. This shift is happening for two reasons: people are living longer, and many couples are choosing to have fewer children and to have those children somewhat later in life. The resulting demographic shift will present the nation with economic challenges, both to absorb the costs and to leverage the benefits of an aging population. Aging and the Macroeconomy: Long-Term Implications of an Older Population presents the fundamental factors driving the aging of the U.S. population, as well as its societal implications and likely long-term macroeconomic effects in a global context. The report finds that, while population aging does not pose an insurmountable challenge to the nation, it is imperative that sensible policies are implemented soon to allow companies and households to respond. It offers four practical approaches for preparing resources to support the future consumption of households and for adapting to the new economic landscape.
Author: Bonnie Hagemann Publisher: Human Resource Development ISBN: 1599962136 Category : Business & Economics Languages : en Pages : 211
Book Description
The changes going on in today's workplace including diverse generations, shifting demographics and evolving technology are forever changing work and leadership as we know it. Now, with Decades of Differences: Making It Work, leaders have the concrete tools they need to become razor sharp, extremely adaptable and fully prepared to effectively lead and manage both the changes and the change-makers.
Author: Jonathan Rauch Publisher: Bloomsbury Publishing ISBN: 1472960963 Category : Self-Help Languages : en Pages : 315
Book Description
Why does happiness get harder in your 40s? Why do you feel in a slump even when you're successful? Where does this malaise come from? And, most importantly, will it ever end? Drawing on cutting-edge research, award-winning journalist Jonathan Rauch answers all these questions. He shows that from our 20s into our 40s, happiness follows a well-documented U-shaped trajectory, a "happiness curve", declining from the optimism of youth into what's often a long, low trough in middle age, before starting to rise again in our 50s. This isn't a midlife crisis, though. Rauch reveals that this downturn is instead a natural stage of life – and an essential one. By shifting priorities away from competition and toward compassion, you can equip yourself with new tools of wisdom and gratitude to head positively into your later years. And Rauch can testify to this personally – it was his own slump, despite acclaim as a journalist and commentator that compelled him to investigate the happiness curve. His own story and the stories of many others from all walks of life – from a steelworker and a limo driver to a telecoms executive and a philanthropist – show how the ordeal of midlife malaise can reboot our values and even our brains for a rebirth of gratitude. Full of insights and eye-opening data, and featuring practical ways to endure the dip and avoid its perils and traps, The Happiness Curve doesn't just show you the dark forest of midlife, it helps you find a path through the trees.
Author: Paul E. Miller Publisher: Crossway ISBN: 143356159X Category : Religion Languages : en Pages : 262
Book Description
Do we have the wrong map for the Christian life? Life's inconveniences, disappointments, and trials can leave us confused, cynical, and eventually bitter. But the apostle Paul traces out the path of dying and rising with Jesus—what Paul Miller calls the “J-Curve”—as the normal Christian life. The J-Curve maps the ups and downs of daily life onto the story of Jesus. It grounds our journeys not in some abstract idea but in union with Christ and his work of love. Understanding our lives in light of the J-Curve roots our hope, centers our love, and tethers our faith to Christ.
Author: Kenneth W. Gronbach
Author: Kenneth W. Gronbach
Author: Joseph F. Signorile
Author: Kenneth W. GRONBACH
Author: Kenneth Gronbach
Author: National Research Council
Author: Bonnie Hagemann
Author: Jonathan Rauch
Author: 
Author: Paul Nunes
Author: Paul E. Miller