The Advertising and PR Account Management Workshop PDF Download

Author: Craig Davis
Publisher:
ISBN: 9780997308433
Category : Customer relations
Languages : en
Pages : 327

View

Book Description

Author: WetFeet (Firm)
Publisher: WETFEET, INC.
ISBN: 1582078157
Category : Advertising
Languages : en
Pages : 116

View

Book Description
Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.

Author: Drew McLellan
Publisher: Bookpress Publishing
ISBN: 9781947305076
Category : Business & Economics
Languages : en
Pages : 0

View

Book Description
If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.

Author: Chris McChesney
Publisher: Simon and Schuster
ISBN: 1451627068
Category : Business & Economics
Languages : en
Pages : 352

View

Book Description
BUSINESS STRATEGY. "The 4 Disciplines of Execution "offers the what but also how effective execution is achieved. They share numerous examples of companies that have done just that, not once, but over and over again. This is a book that every leader should read! (Clayton Christensen, Professor, Harvard Business School, and author of "The Innovator s Dilemma)." Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it s likely no one even noticed. What happened? The whirlwind of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow. "The 4 Disciplines of Execution" can change all that forever.

Author: R. David Whitby
Publisher: CRC Press
ISBN: 1000683818
Category : Business & Economics
Languages : en
Pages : 395

View

Book Description
The global lubricants market exceeds $110 billion, with strong future-estimated annual growth projections. While much has been written about the technical aspects of lubricant development, Lubricant Marketing, Selling, and Key Account Management fills a need for a comprehensive guide on the important commercial aspects of the business, offering unique and valuable insights from a veteran of the industry. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural and aerospace, among others. Covers how and why people and companies buy lubricants. Instructs readers how to research and analyze markets and use the results to plan marketing and sales campaigns and activities. Details how to identify specific target market segments and sell to key lubricant accounts. Discusses how to forecast future demand for lubricants in all types of global markets. This practical book is written for technical and non-technical readers involved in the sale and management of lubricant products and offers hands-on guidance for how to successfully navigate and grow your profitability in this vitally important product sector.

Author: Adela Stanley
Publisher: Kogan Page Publishers
ISBN: 9780749439170
Category : Business & Economics
Languages : en
Pages : 132

View

Book Description
Complete with top tips for getting in, advice on how the industry is changing and is likely to change, useful names, addresses, web sites and contact points, this book is the ideal starting point for a successful career in this exciting field.

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1406

View

Book Description

Author: Regina M. Luttrell
Publisher: SAGE Publications
ISBN: 1506329047
Category : Business & Economics
Languages : en
Pages : 306

View

Book Description
Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.

Author: Don L. Dickinson
Publisher:
ISBN: 9781933199399
Category :
Languages : en
Pages : 0

View

Book Description
The second edition of Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan is now available from Racom Communications. This edition features four significantly upgraded chapters (11 total), 94 new content pages, 112 new exhibits and illustrations, 3 new tear-out exercises, "a 50 percent larger glossary and one completely new chapter focusing on how the media industry operates. The book includes how a media buy is actually made in each paid medium; media plan pretesting; ad agency media department operations; detailed term project specifications for instructors; instructor's guide featuring a course syllabus, exercise answer keys, proposed mid-term and final exams, PowerPoint files to support chapter exhibits and illustrations, and PDF files of exercises and tests. This new book is designed to teach students how to create a comprehensive media plan. It is the most how-to teaching tool available and focuses on teaching marketable skills.

Author: Marc Stickdorn
Publisher: "O'Reilly Media, Inc."
ISBN: 1491927135
Category : Business & Economics
Languages : en
Pages : 1156

View

Book Description
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.