Popular Mechanics PDF Download

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Category :
Languages : en
Pages : 140

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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

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ISBN:
Category : Business
Languages : en
Pages : 626

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Author: Elizabeth Becker
Publisher: Simon and Schuster
ISBN: 1439161003
Category : Business & Economics
Languages : en
Pages : 464

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"Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries. One out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe. She speaks to the Minister of Tourism of Zambia who thinks licensing foreigners to kill wild animals is a good way to make money and then to a Zambian travel guide who takes her to see the rare endangered sable antelope. She travels to Venice where community groups are fighting to stop the tourism industry from pushing them out of their homes, to France where officials have made tourism their number one industry to save their cultural heritage; and on cruises speaking to waiters who earn $60 a month--then on to Miami to interview their CEO. Becker's sharp depiction reveals travel as a product; nations as stewards. Seeing the tourism industry from the inside out, the world offers a dizzying range of travel options but very few quiet getaways"--

Author: Paul M. Handley
Publisher: Yale University Press
ISBN: 0300130597
Category : Religion
Languages : en
Pages : 512

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Thailand's Bhumibol Adulyadej, the only king ever born in the United States, came to the throne of his country in 1946 and is now the world's longest-serving monarch. This book tells the unexpected story of his life and 60-year rule: how a Western-raised boy came to be seen by his people as a living Buddha; and how a king widely seen as beneficent and apolitical could in fact be so deeply political, autocratic, and even brutal. Paul Handley provides an extensively researched, factual account of the king's youth and personal development, ascent to the throne, skilful political maneuverings, and attempt to shape Thailand as a Buddhist kingdom. Blasting apart the widely accepted image of the king as egalitarian and virtuous, Handley convincingly portrays an anti-democratic monarch who, together with allies in big business and the corrupt Thai military, has protected a centuries-old, barely-modified feudal dynasty. When at nineteen Bhumibol assumed the throne after the still-unsolved shooting of his brother, the Thai monarchy had been stripped of power and prestige. Over the ensuing decades, Bhumibol became the paramount political actor in the kingdom, crushing critics while attaining high status among his people. The book details this process and depicts Thailand's unique constitutional monarch in the full light of the facts.

Author: Eli Avraham
Publisher: Routledge
ISBN: 1136378413
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.

Author: Dennis Tourish
Publisher: Psychology Press
ISBN: 0415260949
Category : Business & Economics
Languages : en
Pages : 319

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Exploring key issues in communication and their impacts on organizational outcomes and management theory, this book considers the important changes in technology and globalization in the context of communications.

Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520

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"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Author: Erdogan Koc
Publisher: Routledge
ISBN: 1000172066
Category : Business & Economics
Languages : en
Pages : 351

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Book Description
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.

Author: Alan Harrison
Publisher: Pearson UK
ISBN: 1292183721
Category : Business logistics
Languages : en
Pages : 607

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Author: Carl E. Weaver
Publisher: Createspace Independent Pub
ISBN: 9781475249859
Category : Biography & Autobiography
Languages : en
Pages : 162

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Book Description
This is the story of what happens when the author's plans to ordain as a Buddhist monk in Thailand are derailed after he has arrived in the country. Next Life in the Afternoon is spiritual, funny, at times irreverent, and full of personal lessons learned along the way. I'm squatting naked on a concrete floor in the predawn coolness of Udon Thani, pouring water from a washbasin onto my head to rinse off the bar soap I used as shampoo. My hair is long and stringy. I had counted on it being shaved off by now, so I had let it grow out a bit leading up to the trip. It's about fifty-five degrees, and I am trying to be as quiet as possible so as not to wake the monks and my traveling companions. The splish-splosh of water is punctuated by my sharp, pronounced inhaling, a result of being doused with such breathtakingly cool water. My toes tingle against the cold floor, and I am momentarily brought back to Boston, where my trip began. It seems to be a different planet, almost, although the air and water hold a familiar chill. A week into the trip, I still haven't acclimated to everything, and I am stuck somewhere between amazement and culture shock. My mind tries to escape like the cool sudsy water that pools at my feet. The sun is nearly on the horizon, and the temple is coming alive with slow-moving footsteps along the rainy paths outside. I should get going. The morning alms rounds have begun, and I hear familiar voices muffled outside the door. I can't make out many words, but hear one that is familiar: Farang. A half-derogatory Thai word for “foreigner” and the name I have in this country that keeps me at arm's length. -From Next Life in the Afternoon: A Journey Through Thailand What's with the name? “Next life in the afternoon” is a translation of the Thai idiom “Chat na bai bai.” It's a lightly humorous expression of frustration in plans not working out as intended. This seemed to be an apt title, since the author was not able to become a monk. It also ties in the concepts of reincarnation and impermanence, which are key in Buddhist belief and thus Thai culture.