Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Dave Meltzer Publisher: ISBN: Category : Languages : en Pages : 420
Book Description
For the first time ever, Dave Meltzer's famous Wrestling Observer Newsletter is available as both a print and digital book.The first of the series revisits all of the major wrestling and MMA stories from 1997 (all condensed into handy chapters for ease of reference), including: - The Montreal Screwjob- Shawn Michaels loses his smile- ECW arrives on pay-per-view- Vader arrested in Kuwait- Bret Hart vs. Shawn Michaels backstage brawl- Ken Shamrock signs from the WWF- Riki Choshu retires- WWF vs. WCW: The Battle of Los Angeles- The death of Plum Mariko- Arn Anderson retires- AJW goes bankrupt- Tod Gordon leaves ECW- Randy Couture beats Vitor Belfort- WCW breaks records- Fan riots- The Demise of the USWAPlus business analysis, supercard summaries, PPV drawing cards, and the Wrestling Observer Newsletter Award
Author: Bloomsbury Publishing Publisher: Bloomsbury Publishing ISBN: 1408102579 Category : Games & Activities Languages : en Pages : 719
Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author: Sandra Brown Publisher: Hachette UK ISBN: 0446553301 Category : Fiction Languages : en Pages : 256
Book Description
Opposites attract when a nude art model sets out to seduce a conservative minister who disapproves of her profession but can't seem to resist her. Renowned artist's model Shay Morrison thinks nothing of exposing her body to inspire great works of art. But hidden inside her, where no one can see, is the pain of a failed marriage. Then, while visiting a weekend cabin, she accidentally walks in on Ian Douglas as he steps out of the shower. Every gorgeous bit of him is immediately apparent -- as is his disapproval of Shay. What isn't so obvious is his profession: Ian is a minister in a straitlaced community. Challenged and hurt, Shay decides to seduce him. But waiting for her are the traps of her own weaknesses and the potent force of attraction . . . as a woman with a troubled past tries to understand a man different from anyone she has known before, and new feelings rise from her heart
Author: Jacques Derrida Publisher: University of Chicago Press ISBN: 0226924556 Category : Philosophy Languages : en Pages : 468
Book Description
Throughout his long career, Jacques Derrida had a close, collaborative relationship with Critical Inquiry and its editors. He saved some of his most important essays for the journal, and he relished the ensuing arguments and polemics that stemmed from the responses to his writing that Critical Inquiry encouraged. Collecting the best of Derrida’s work that was published in the journal between 1980 and 2002, Signature Derrida provides a remarkable introduction to the philosopher and the evolution of his thought. These essays define three significant “periods” in Derrida’s writing: his early, seemingly revolutionary phase; a middle stage, often autobiographical, that included spirited defense of his work; and his late period, when his persona as a public intellectual was prominent, and he wrote on topics such as animals and religion. The first period is represented by essays like “The Law of Genre,” in which Derrida produces a kind of phenomenological narratology. Another essay, “The Linguistic Circle of Geneva,” embodies the second, presenting deconstructionism at its best: Derrida shows that what was imagined to be an epistemological break in the study of linguistics was actually a repetition of earlier concepts. The final period of Derrida’s writing includes the essays “Of Spirit” and “The Animal That Therefore I Am (More to Follow),” and three eulogies to the intellectual legacies of Michel Foucault, Louis Marin, and Emmanuel Lévinas, in which Derrida uses the ideas of each thinker to push forward the implications of their theories. With an introduction by Francoise Meltzer that provides an overview of the oeuvre of this singular philosopher, Signature Derrida is the most wide-ranging, and thus most representative, anthology of Derrida’s work to date.
Author: Sandra Knowles Weller Publisher: Caister Academic Press Limited ISBN: 9781904455769 Category : Science Languages : en Pages : 0
Book Description
Alphaherpesviruses are a fascinating group of DNA viruses that includes important human pathogens such as herpes simplex virus type 1 (HSV-1), HSV-2, and varicella-zoster virus (VZV): the causative agents of cold sores, genital ulcerous disease, and chickenpox/shingles, respectively. A key attribute of these viruses is their ability to establish lifelong latent infection in the peripheral nervous system of the host. Such persistence requires subversion of the host's immune system and intrinsic antiviral defense mechanisms. Understanding the mechanisms of the immune evasion and what triggers viral reactivation is a major challenge for today's researchers. This has prompted enormous research efforts into understanding the molecular and cellular biology of these viruses. This up-to-date and comprehensive volume aims to distill the most important research in this area providing a timely overview of the field. Topics covered include: transcriptional regulation, DNA replication, translational control, virus entry and capsid assembly, the role of microRNAs in infection and oncolytic vectors for cancer therapy. In addition there is coverage of virus-host interactions, including apoptosis, subversion of host protein quality control and DNA damage response pathways, autophagy, establishment and reactivation from latency, interferon responses, immunity and vaccine development. Essential reading for everyone working with alphaherpesviruses and of interest to all virologists working on latent infections.
Author: Bill Frisbie Publisher: Simon and Schuster ISBN: 1683580680 Category : Sports & Recreation Languages : en Pages : 299
Book Description
How did Earl Campbell prove that he was worthy of the Heisman? How did a Snickers bar help convince Ricky Williams to return to Texas for his senior year? What was Vince Young really thinking just before the 2006 Rose Bowl? In Game of My Life Texas Longhorns, fans will find the answers to these questions and many more as twenty of the greatest players relive the moment that shaped their college football career. Within these pages, Texas fans will finally get the chance to step into the game and onto the grass with their favorite Longhorns legends from past and present. Texas natives Michael Pearle and Bill Frisbie walk readers down memory lane to capture some of the most exciting, poignant, and fulfilling games ever played by the Horns. A must-have for any Horns fan.
Author: Martin Lindstrom
Author: Dave Meltzer
Author: Bloomsbury Publishing
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Author: Sandra Brown
Author: Jacques Derrida
Author: Michael Ventura
Author: Sandra Knowles Weller
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Author: Bill Frisbie