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Author: Lawrence R. Samuel Publisher: University of Texas Press ISBN: 0292774761 Category : Performing Arts Languages : en Pages : 441
Book Description
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author: Lawrence R. Samuel Publisher: University of Texas Press ISBN: 0292774761 Category : Performing Arts Languages : en Pages : 441
Book Description
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author: Ingard Clausen Publisher: ISBN: Category : Astronautics, Military Languages : en Pages : 260
Book Description
Overview: Provides a history of the Corona Satellite photo reconnaissance Program. It was a joint Central Intelligence Agency and United States Air Force program in the 1960s. It was then highly classified.
Author: J. Fred MacDonald Publisher: Burnham, Incorporated ISBN: Category : Art Languages : en Pages : 418
Book Description
The second edition of this powerful analysis of African-Americans in the television insudtry since 1948 is completely updated. The increased visibility of blacks in television, the success of the Cosby Show and other sitcoms featuring black actors, and the impact of cable TV on programming are described in detail. Professor MacDonald traces the stereotyping, tokenism, and unfair treatment of blacks from the early days of the indsutry, but expresses his hope and belief that a new video order is materializing that will finally fulfill the bright promise of television.
Author: J. Fred MacDonald Publisher: Wadsworth Publishing Company ISBN: 9780830413621 Category : Business & Economics Languages : en Pages : 376
Book Description
Since commercial television emerged in the late 1940s, it has been on the cutting edge of social, political, economic, and cultural developments in the United States and the world. This book is a provacative history of how the major networks schemed to gain ratings and power, and to keep the FCC at bay. The result was the creation of limited and rigidly standardized television offerings. Professor MacDonald examines how the introduction of cable TV in the 1980s has weakened the power of the networks and reshaped the industry.
Author: Arthur Shulman Publisher: ISBN: 9780517081358 Category : Television broadcasting Languages : en Pages : 476
Book Description
One can obtain as many opinions about television as there are people with eyes. No two people see it in exactly the same way. You may not be aware of it, but up there, in that compartment of your brain where memories are stored, all sorts of strange images are stockpiled. The purpose of this book is to coax those memories out of their hiding places and bring them front and center, where you can savor them anew. Although this book is intended to be a comprehensive review of television during the past twenty years-the two decades that have passed since the medium became a commercial reality- it is not to be just a scholarly history. The programs and people represented here were chosen not because they were "good" or "popular" or "successful," but because each contributed, in some large or small way, to the progress of television.
Author: Michele Hilmes Publisher: U of Minnesota Press ISBN: 9780816626212 Category : Social Science Languages : en Pages : 406
Book Description
Looks at the history of radio broadcasting as an aspect of American culture, and discusses social tensions, radio formats, and the roles of African Americans and women
Author: Lawrence R. Samuel
Author: Lawrence R. Samuel
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Author: Ingard Clausen
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Author: J. Fred MacDonald
Author: J. Fred MacDonald
Author: Arthur Shulman
Author: Michele Hilmes