Tendencias metodológicas en la investigación académica sobre comunicación PDF Download

Author:
Publisher:
ISBN: 9788415544692
Category :
Languages : es
Pages : 301

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Author: Matteo Ciastellardi
Publisher: Editorial UOC
ISBN: 8493880264
Category : Science
Languages : en
Pages : 301

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Understanding Media, Today. McLuhan in the Era of Convergence Culture

Author: Pedraza-Jiménez, Rafael
Publisher: Editorial UOC
ISBN: 8491162992
Category : Business & Economics
Languages : en
Pages : 100

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Calidad, evaluación, análisis, sitios web? ¿Qué tienen en común todas estas palabras clave para que merezcan la atención del público de esta colección? El punto que lo une todo es la necesidad de un amplio y a la vez muy diverso colectivo profesional de saber qué es lo que hace que un sitio web responda a criterios de calidad. Pongamos el ejemplo de un profesional de la web que recibe el encargo de auditar los sitios web de una empresa de comercio electrónico: quiere estar segura de que está a la altura de sus competidores internacionales; o el de un equipo de investigadores académicos que se pregunta cómo están incorporando las webs de turismo las más recientes posibilidades de interacción debidas a la web 2.0. Lo que tienen en común escenarios y objetivos tan diversos es que, en todos ellos, sus protagonistas necesitarán disponer de alguna herramienta que los ayude a determinar qué necesitan saber en relación con una web determinada o un conjunto de sitios web. Este libro intenta aportar esos instrumentos.

Author: Cees B.M. Van Riel
Publisher: Editorial Almuzara
ISBN: 8483566451
Category : Business & Economics
Languages : en
Pages : 206

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La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.

Author: Tova Benski
Publisher: Routledge
ISBN: 1135055467
Category : Social Science
Languages : en
Pages : 251

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Nothing seems more far removed from the visceral, bodily experience of emotions than the cold, rational technology of the Internet. But as this collection shows, the internet and emotions intersect in interesting and surprising ways. Internet and Emotions is the fruit of an interdisciplinary collaboration of scholars from the sociology of emotions and communication and media studies. It features theoretical and empirical chapters from international researchers who investigate a wide range of issues concerning the sociology of emotions in the context of new media. The book fills a substantial gap in the social research of digital technology, and examines whether the internet invokes emotional states differently from other media and unmediated situations, how emotions are mobilized and internalized into online practices, and how the social definitions of emotions are changing with the emergence of the internet. It explores a wide range of behaviors and emotions from love to mourning, anger, resentment and sadness. What happens to our emotional life in a mediated, disembodied environment, without the bodily element of physical co-presence to set off emotional exchanges? Are there qualitatively new kinds of emotional exchanges taking place on the internet? These are only some of the questions explored in the chapters of this book, with quite surprising answers.

Author: Carlos Barros
Publisher:
ISBN:
Category : History
Languages : es
Pages : 420

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Author: Maxwell E. McCombs
Publisher: Psychology Press
ISBN: 9780805825558
Category : Mass media
Languages : en
Pages : 290

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First in a trilogy on Communication and Democracy. Also fits with Gonzenbach, Semetko, and Protess/MccOmbs. For grads and beyond in journalism, poli comm, and mass comm.

Author: Harris M. Cooper
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Computers
Languages : en
Pages : 162

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For anyone who does research, this book offers an invaluable tool for learning the techniques of researching, reviewing and analyzing research literature. Applying basic tenets of sound data gathering to a comprehensive synthesis of past research on a topic, Cooper leads the reader step-by-step through the five stage process integrating research reviewing -- from conceptualization of the research problem to the concise summary of the research review. New to the second edition is coverage of computer literature searches, the theoretical underpinnings of meta-analysis, the application of these procedures, and new material on coding sheets.

Author: Pinheiro, Margarida M.
Publisher: IGI Global
ISBN: 1522500405
Category : Education
Languages : en
Pages : 535

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Book Description
The integration of technology has become so deeply rooted into modern society that the upcoming generation of students has never known a world without such innovations. This defining trait calls for an examination of effective methods in which to support and motivate these learners. The Handbook of Research on Engaging Digital Natives in Higher Education Settings focuses on the importance of educational institutions implementing technology into the learning and teaching process in order to prepare for students born into a digital world. Highlighting relevant issues on teaching strategies and virtual education, this book is a pivotal reference source for academicians, upper-level students, practitioners, and researchers actively involved in higher education.

Author: Daniel C. Hallin
Publisher: Cambridge University Press
ISBN: 1139505165
Category : Political Science
Languages : en
Pages : 357

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Book Description
Comparing Media Systems Beyond the Western World offers a broad exploration of the conceptual foundations for comparative analysis of media and politics globally. It takes as its point of departure the widely used framework of Hallin and Mancini's Comparing Media Systems, exploring how the concepts and methods of their analysis do and do not prove useful when applied beyond the original focus of their 'most similar systems' design and the West European and North American cases it encompassed. It is intended both to use a wider range of cases to interrogate and clarify the conceptual framework of Comparing Media Systems and to propose new models, concepts and approaches that will be useful for dealing with non-Western media systems and with processes of political transition. Comparing Media Systems Beyond the Western World covers, among other cases, Brazil, China, Israel, Lebanon, Lithuania, Poland, Russia, Saudi Arabia, South Africa and Thailand.