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Author: Frank Biocca Publisher: Routledge ISBN: 1135437297 Category : Language Arts & Disciplines Languages : en Pages : 390
Book Description
This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.
Author: Frank Biocca Publisher: Routledge ISBN: 1135437297 Category : Language Arts & Disciplines Languages : en Pages : 390
Book Description
This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.
Author: Frank Biocca Publisher: Routledge ISBN: 1135437505 Category : Language Arts & Disciplines Languages : en Pages : 281
Book Description
This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
Author: Lynda Lee Kaid Publisher: SAGE Publications ISBN: 1452261547 Category : Political Science Languages : en Pages : 505
Book Description
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
Author: Kai Hildebrandt Publisher: Wilfrid Laurier Univ. Press ISBN: 0889206295 Category : Language Arts & Disciplines Languages : en Pages : 263
Book Description
Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of “attack” ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers’ intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising. This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study.
Author: Lynda Lee Kaid Publisher: Routledge ISBN: 1135650950 Category : History Languages : en Pages : 560
Book Description
This volume brings together the major thrusts of research and theory in political communication. For scholars/researchers/students in political communication, mass communication, and political science; and for readers in public opinion, political psychol
Author: Philippe Maarek Publisher: Taylor & Francis ISBN: 1134439504 Category : Political Science Languages : en Pages : 209
Book Description
This book seeks to provide readers with a cross-national perspective concerning the art of political communication in a field increasingly affected by globalization, fragmentation of political audiences, and the rise of professional communications experts - a field concerned not only with how leaders are chosen, but also with how they govern. Structured in two sections, Political Communication in a New Era examines both methods of gathering and disseminating information in a time of technological transformation, and developments in the uses of political communication across the globe. Contributors offer perspectives from Canada, France, Germany, Israel, Italy and the United States.
Author: Karen S. Johnson-Cartee Publisher: Routledge ISBN: 1135439184 Category : Business & Economics Languages : en Pages : 331
Book Description
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
Author: Stephen K. Medvic Publisher: Ohio State University Press ISBN: 9780814208731 Category : Political Science Languages : en Pages : 246
Book Description
Campaign consultants are arguably now as famous in the United States as the politicians themselves. During the past decade, those who know the names Bill Clinton, George Bush, Newt Gingrich, and Christine Todd Whitman also recognize the names James Carville, Mary Matalin, Frank Luntz, and Ed Rollins. Professional consultants, once part of the privileged inner circle of presidential and gubernatorial candidates, are increasingly found at all levels of politics. Indeed, more than half of congressional candidates hire campaign consultants. These professional have become as important to a candidate's success as money. In this innovative study, Stephen K. Medvic explores all aspects of political consultancy and develops an empirically based theory that ensures the impact consultants have on elections. Political Consultants in U.S. Congressional Elections answers two simple questions: What do professional political consultants do? and How successful are they? Medvic analyzes the way consultants shape political dialogue and uses empirical data to show the benefits--and limits--of a consultant's involvement in a campaign. He focuses on issues as diverse as vote shares, outcomes, and fundraising. Finally, the author demonstrates how the adversarial nature of campaigns fosters the kind of electioneering advocated by most political consultants and argues that this process may not be as harmful for the country as is often suggested.
Author: Frank Biocca
Author: Frank Biocca
Author: Frank Biocca
Author: 
Author: Lynda Lee Kaid
Author: Kathleen E. Kendall
Author: Kai Hildebrandt
Author: Lynda Lee Kaid
Author: Philippe Maarek
Author: Karen S. Johnson-Cartee
Author: Stephen K. Medvic