Author: Sooyeon YooPublisher:
ISBN:
Category :
Languages : en
Pages : 490
Book Description
Telethnography of Self-monitoring
Author: Sooyeon YooDissertation Abstracts International
Author: Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 580
Book Description
Abstracts of dissertations available on microfilm or as xerographic reproductions.
Nation Branding
Author: Keith DinniePublisher: Routledge
ISBN: 1317681940
Category : Business & Economics
Languages : en
Pages : 259
Book Description
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Cross-Cultural Filmmaking
Author: Ilisa BarbashPublisher: Univ of California Press
ISBN: 0520915097
Category : Performing Arts
Languages : en
Pages : 572
Book Description
This extraordinary handbook was inspired by the distinctive concerns of anthropologists and others who film people in the field. The authors cover the practical, technical, and theoretical aspects of filming, from fundraising to exhibition, in lucid and complete detail—information never before assembled in one place. The first section discusses filmmaking styles and the assumptions that frequently hide unacknowledged behind them, as well as the practical and ethical issues involved in moving from fieldwork to filmmaking. The second section concisely and clearly explains the technical aspects, including how to select and use equipment, how to shoot film and video, and the reasons for choosing one or the other, and how to record sound. Finally, the third section outlines the entire process of filmmaking: preproduction, production, postproduction, and distribution. Filled with useful illustrations and covering documentary and ethnographic filmmaking of all kinds, Cross-Cultural Filmmaking will be as essential to the anthropologist or independent documentarian on location as to the student in the classroom.
Servicescapes
Author: John F. SherryPublisher: NTC/Contemporary Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 650
Book Description
This book explores a marketing and retailing idea that is as old as commerce itself and yet as new as tomorrow. The marketing leaders of our time explain the evolution of the servicescape as the transformation of the traditional selling environment from space to place, and from place to product. Servicescapes: The Concept of Place in Contemporary Markets analyzes contemporary developments in retail marketing around the world. Based on the experience and insight of the leading retailing and marketing experts of our time, Servicescapes points the way to the new markets and marketing environments of tomorrow. Its ideas will fuel the strategies and tactics of the marketplace in the new millennium.
Coffee - Philosophy for Everyone
Author: Publisher: John Wiley & Sons
ISBN: 1444393375
Category : Philosophy
Languages : en
Pages : 264
Book Description
Offering philosophical insights into the popular morning brew, Coffee -- Philosophy for Everyone kick starts the day with an entertaining but critical discussion of the ethics, aesthetics, metaphysics, and culture of coffee. Matt Lounsbury of pioneering business Stumptown Coffee discusses just how good coffee can be Caffeine-related chapters cover the ethics of the coffee trade, the metaphysics of coffee and the centrality of the coffee house to the public sphere Includes a foreword by Donald Schoenholt, President at Gillies Coffee Company
The Psychology of Entertainment Media
Author: L. J. ShrumPublisher: Routledge
ISBN: 1848729448
Category : Business & Economics
Languages : en
Pages : 366
Book Description
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Rituals and Music in Europe
Author: Daniel BurgosPublisher: Springer Nature
ISBN: 3031544315
Category :
Languages : en
Pages : 235
Book Description
Ethnography
Author: David M. FettermanPublisher: SAGE
ISBN: 9780761913856
Category : Medical
Languages : en
Pages : 180
Book Description
This edition takes a step into a new frontier - the Internet, which is one of the most-powerful resources available to ethnographers. The book now provides insights into the uses of the internet, including conducting searches about topics or sites, collecting census data, conducting interviews by "chatting" and video-conferencing, sharing notes and pictures about research sites, debating issues with colleagues on listservs and in online journals, and downloading useful data collection and analyses software.
Participant Observation
Author: Danny L. JorgensenPublisher: SAGE Publications
ISBN: 1483389340
Category : Social Science
Languages : en
Pages : 140
Book Description
While providing an introduction to basic principles and strategies, Participant Observation also explores the philosophy and methodology underlying the actual practice of participant observation. Taking a thoroughly practical approach to the methods of participant observation, Danny L. Jorgensen illustrates these methods with both classic and current research studies. By using the materials in this book, the reader can begin conducting participant observation research on their own.