Social Media and Networking: Concepts, Methodologies, Tools, and Applications PDF Download

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466686154
Category : Social Science
Languages : en
Pages : 2337

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Book Description
In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

Author: Ghorbani, Ali
Publisher: IGI Global
ISBN: 1466648651
Category : Business & Economics
Languages : en
Pages : 357

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Book Description
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

Author: Patti M. Valkenburg
Publisher: Yale University Press
ISBN: 0300218877
Category : Psychology
Languages : en
Pages : 341

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Book Description
Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z

Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: Tereza Semerádová
Publisher: Springer Nature
ISBN: 3030931315
Category : Business & Economics
Languages : en
Pages : 247

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Book Description
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 38

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Book Description
“GRASPED Adolescence: Connecting with the Next Generation of Consumers" is a forward-thinking guide crafted for marketers aiming to authentically engage with the adolescent demographic. This set delves into the unique preferences, values, and digital habits that define today's teenagers, offering strategic insights for brands looking to resonate with this influential consumer base. Covering everything from social media engagement strategies to the importance of brand authenticity and social responsibility, the collection provides a comprehensive overview of how to effectively communicate and connect with young consumers. It emphasizes the necessity of understanding the adolescent perspective and leveraging this understanding to build meaningful, lasting relationships between brands and the next generation. Navigating the vibrant world of adolescence presents a unique set of challenges and opportunities for marketers. “GRASPED Adolescence: Connecting with the Next Generation of Consumers" serves as an essential roadmap for understanding and engaging with this dynamic demographic. The introduction sets the stage for a deep dive into the lives of today's adolescents, highlighting their role as digital natives who value authenticity, inclusivity, and creativity. This guide aims to equip marketers with the knowledge and tools needed to craft campaigns that not only speak to the interests and needs of young people but also inspire their trust and loyalty. Through a blend of research-based insights and practical strategies, marketers are invited to explore innovative ways to connect with adolescents, fostering a positive and impactful brand presence in their lives. The unique selling proposition of “GRASPED Adolescence: Connecting with the Next Generation of Consumers" lies in its targeted approach to deciphering the complex world of adolescent consumers. Unlike generic marketing guides, this set provides a deep dive into the specific trends, behaviors, and preferences that characterize the adolescent demographic, offering tailored strategies for engaging this critical audience. It stands out by emphasizing ethical marketing practices and the importance of genuine brand values, resonating with adolescents who prioritize authenticity and social responsibility. This guide is an invaluable resource for marketers seeking to not only reach but truly connect with and understand the next generation, offering a blueprint for building lasting relationships based on trust, respect, and mutual benefit.

Author: Joe F. Hair Jr.
Publisher: Routledge
ISBN: 1317508270
Category : Business & Economics
Languages : en
Pages : 507

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Book Description
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

Author: Victor C. Strasburger
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 566

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Book Description
Taking an approach grounded in the media effects tradition, this book provides a comprehensive, research-oriented treatment of how children and adolescents interact with the media. Chapters review the latest findings as well as seminal studies that have helped frame the issues in such areas as advertising, violence, video games, sexuality, drugs, body image and eating disorders, music, and the Internet. Each chapter is liberally sprinkled with illustrations, examples from the media, policy debates, and real-life instances of media impact.

Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1466658894
Category : Computers
Languages : en
Pages : 7972

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Book Description
"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.

Author: Danah Boyd
Publisher: Yale University Press
ISBN: 0300166311
Category : Social Science
Languages : en
Pages : 296

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Book Description
Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.