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Author: Tuğrul U. Daim Publisher: Springer Nature ISBN: 3030505022 Category : Business & Economics Languages : en Pages : 765
Book Description
This volume presents a portfolio of cases and applications on technology roadmapping (TRM) for products and services. It provides a brief overview on criteria or metrics used for evaluating the success level of TRM and then offers six case examples from sectors such as transportation, smart technologies and household electronics. A new innovation in this book is a section of detailed technology roadmap samples that technology managers can apply to emerging technologies.
Author: Tuğrul U. Daim Publisher: Springer Nature ISBN: 3030505022 Category : Business & Economics Languages : en Pages : 765
Book Description
This volume presents a portfolio of cases and applications on technology roadmapping (TRM) for products and services. It provides a brief overview on criteria or metrics used for evaluating the success level of TRM and then offers six case examples from sectors such as transportation, smart technologies and household electronics. A new innovation in this book is a section of detailed technology roadmap samples that technology managers can apply to emerging technologies.
Author: Jakki J. Mohr Publisher: Pearson Prentice Hall ISBN: 9780136049968 Category : Business & Economics Languages : en Pages : 584
Book Description
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author: Marty Cagan Publisher: John Wiley & Sons ISBN: 111938754X Category : Business & Economics Languages : en Pages : 370
Book Description
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Author: Patrick Corsi Publisher: John Wiley & Sons ISBN: 1118617657 Category : Business & Economics Languages : en Pages : 229
Book Description
This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will prove attractive to investors. It is rare that technology professionals fully understand the esoteric world of marketing and, similarly, few marketers are familiar with advanced technology. As such, this title is uniquely focused on the critical technology/market interface and provides an executive introduction to the competitive marketing of products and services. Modern managers and technology professionals who need to understand marketing in technology-intensive business worlds will find this an indispensable source of information.
Author: Martina Lauchengco Publisher: John Wiley & Sons ISBN: 1119703646 Category : Business & Economics Languages : en Pages : 295
Book Description
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Author: Gayl Bowser Publisher: Cast Professional Publishing ISBN: 9780989867474 Category : Assistive computer technology Languages : en Pages : 0
Book Description
"The QIAT Leadership Team: Gayl Bowser, Joan Breslin-Larson, Diana Foster Carl, Kelly Fonner, Terry Foss, Jane Korsten, Kathy Lalk, Scott Marfilius, Susan McCloskey, Penny Reed, Joy Smiley Zabala."
Author: United States. Congress. House. Committee on Ways and Means. Subcommittee on Trade Publisher: ISBN: Category : Government publications Languages : en Pages : 168
Author: Joshua Tallent Publisher: ISBN: 9781440488887 Category : Electronic books Languages : en Pages : 158
Book Description
Publishers and independent authors everywhere are excited-and somewhat anxious-about the move toward digital publishing. eBooks are revolutionizing the publishing world, and eBook reading devices like the Amazon Kindle are on the forefront of this revolution.However, the text formatting the Kindle requires can be hard to decipher and even harder to implement. This book serves as a guide to the process of formatting eBooks that look great on the Kindle every time. Each step is explained in detail, with examples and formatting tips found nowhere else.In addition to instructions for the conversion and formatting process, this book contains detailed explanations of all the HTML and CSS markup supported by the Kindle, instructions for achieving optimal image display quality on the E Ink screen, and other details about the Kindle's formatting requirements previously left to chance or speculation. Beautiful eBooks are at your fingertips. The Kindle and its readers await.
Author: David W. Tollen Publisher: American Bar Association ISBN: 9781604429824 Category : Computer contracts Languages : en Pages : 0
Book Description
The Tech Contracts Handbook is a practical and accessible reference book and training manual on IT contracts. This is a clause-by-clause "how to" guide on software licenses and technology services agreements, covering the issues at stake and offering negotiation tips and sample contract language.This handbook is written for both lawyers and businesspeople, including contract managers, procurement officers, corporate counsel, salespeople, and anyone else responsible for getting IT deals done. Perhaps most important, this book uses simple English, as any good contract should.Topics covered include: ·Software as a service (SaaS) and cloud computing agreements ·Warranties ·Indemnities ·Open source software ·Service level agreements ·Nondisclosure agreements ·Limitations of liability ·Internet and e-commerce contracts·Software escrow ·Data security ·Copyright licensing ·And much more
Author: Stephan Jones Publisher: CRC Press ISBN: 1000755266 Category : Business & Economics Languages : en Pages : 266
Book Description
As the population ages and healthcare costs continue to soar, the focus of the nation and the healthcare industry turns to reducing costs and making the delivery process more efficient. Demonstrating how improvements in information systems can lead to improved patient care, Information and Communication Technologies in Healthcare explains how to cr
Author: Tuğrul U. Daim
Author: Tuğrul U. Daim
Author: Jakki J. Mohr
Author: Marty Cagan
Author: Patrick Corsi
Author: Martina Lauchengco
Author: Gayl Bowser
Author: United States. Congress. House. Committee on Ways and Means. Subcommittee on Trade
Author: Joshua Tallent
Author: David W. Tollen
Author: Stephan Jones