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Author: John Vernon Pavlik Publisher: Addison-Wesley Longman ISBN: 9780205270934 Category : Electronic publications Languages : en Pages : 0
Book Description
New Media Technology provides a clear and conceptual mapping of this rapidly changing field. Readers will enjoy its comprehensive scope, the level of appropriate detail, and real world examples. Its focus on enduring yet timely issues gives the book a usefulness not found elsewhere. Previously published under the title, New Media and the Information Superhighway, the book examines current trends and advances in media technology, for instance, the impact of the World Wide Web. It addition, this text also explores laboratory experimental technologies, such as omni-directional imaging, and theoretical implications of new media. Special attention is also paid towards marketing issues, a topic currently overlooked in other texts of this nature. New material includes updated information on global positioning, satellite mapping as well as the latest legal ramifications affecting the industry, specifically the Telecommunications Act of 1996. New Media specialists, journalists, and advertising and public relations employees. Part of the Allyn & Bacon Series in Mass Communication.
Author: Lucy Küng Publisher: SAGE ISBN: 1446245667 Category : Language Arts & Disciplines Languages : en Pages : 202
Book Description
"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.
Author: John Vernon Pavlik Publisher: Addison-Wesley Longman ISBN: 9780205270934 Category : Electronic publications Languages : en Pages : 0
Book Description
New Media Technology provides a clear and conceptual mapping of this rapidly changing field. Readers will enjoy its comprehensive scope, the level of appropriate detail, and real world examples. Its focus on enduring yet timely issues gives the book a usefulness not found elsewhere. Previously published under the title, New Media and the Information Superhighway, the book examines current trends and advances in media technology, for instance, the impact of the World Wide Web. It addition, this text also explores laboratory experimental technologies, such as omni-directional imaging, and theoretical implications of new media. Special attention is also paid towards marketing issues, a topic currently overlooked in other texts of this nature. New material includes updated information on global positioning, satellite mapping as well as the latest legal ramifications affecting the industry, specifically the Telecommunications Act of 1996. New Media specialists, journalists, and advertising and public relations employees. Part of the Allyn & Bacon Series in Mass Communication.
Author: Dr. Venkat Rao Palati Publisher: Lulu.com ISBN: 1312406208 Category : Education Languages : en Pages : 81
Book Description
The basic function of mass communication media is to pro-vide information, education or instruction and entertainment to the people. The media also motivate people directly and indire-ctly. To discharge these functions in a meaningful and purposeful manner in any country or in any community, the mans media agencies have to be clear about the broad communication objec-tives which may guide their operations in their day to day work.
Author: Brian Winston Publisher: Routledge ISBN: 1134766335 Category : Social Science Languages : en Pages : 389
Book Description
Challenging the popular myth of a present-day 'information revolution', Media Technology and Society is essential reading for anyone interested in the social impact of technological change. Winston argues that the development of new media forms, from the telegraph and the telephone to computers, satellite and virtual reality, is the product of a constant play-off between social necessity and suppression: the unwritten law by which new technologies are introduced into society only insofar as their disruptive potential is limited.
Author: John Vernon Pavlik Publisher: Columbia University Press ISBN: 0231142080 Category : Business & Economics Languages : en Pages : 362
Book Description
Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.
Author: Everett M. Rogers Publisher: Simon and Schuster ISBN: 0029271207 Category : Business & Economics Languages : en Pages : 292
Book Description
The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology & Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange.
Author: James B. Martin Publisher: Nova Publishers ISBN: 9781590332627 Category : Social Science Languages : en Pages : 292
Book Description
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Author: Christopher Harper Publisher: Houghton Mifflin College Division ISBN: 9780618235933 Category : Social Science Languages : en Pages : 346
Book Description
Written in a compelling, journalistic style, this text for the introductory mass media/communication course focuses on the role of technology in the evolution of various media and in the professions of advertising, journalism, and public relations. Central components of the text include the impact of the Internet on the media and the professions, the history of each medium and the professions, and the "demassification" of media. The author also addresses corporate ownership of various media and its effect on individuals and society, as well as the role of the media and the professions in society.
Author: John Vernon Pavlik
Author: Lucy Küng
Author: John Vernon Pavlik
Author: Dr. Venkat Rao Palati
Author: Brian Winston
Author: E. Page Bucy
Author: John Vernon Pavlik
Author: Everett M. Rogers
Author: James B. Martin
Author: Christopher Harper
Author: Steve Jones