Author: Kevin F. Suganog, CEMP
Publisher: Binas Publishing
ISBN: 6218331776
Category : Business & Economics
Languages : en
Pages : 217
Book Description
Technology and entrepreneurship have become interconnected forces that drive innovation and bring about change. This book explores the captivating intersection where these two domains merge, uncovering the potential they hold to transform individuals and society as a whole. The book lays a strong foundation by examining the origins, significance, and diverse aspects of technology. It takes readers on a historical voyage, revealing pivotal moments that have shaped the technology-driven landscape we currently inhabit. From the invention of the printing press to the emergence of the internet, the chapters in this section shed light on technology's evolution and its profound impact on our lives. By delving into technology's roots, readers gain a deeper appreciation for its pivotal role in shaping the world around us. Moreover, this book delves into the world of entrepreneurship, unraveling the essence of what it means to be an entrepreneur. Readers are introduced to the characteristics and mindset that propel successful entrepreneurs forward. This section also explores the wide array of fields within entrepreneurship, showcasing the diverse industries where individuals can apply their entrepreneurial skills. From technology startups to social enterprises, the chapters in this section provide valuable insights and inspiration for those aspiring to become entrepreneurs. Additionally, this book uncovers the powerful alliance between technology and entrepreneurship, illustrating how this combination can pave the path to success in business. By presenting real-world examples and success stories, readers gain a comprehensive understanding of how technology empowers entrepreneurs to overcome obstacles, scale their ventures, and achieve remarkable outcomes. Through case studies and practical insights, this section equips readers with the knowledge and strategies necessary to leverage technology to their advantage. Furthermore, the book delves into the realm of digital technology, exploring recent advances and trends that are shaping the digital landscape. From artificial intelligence to cloud computing, readers will discover cutting-edge technologies that are revolutionizing industries and unlocking new possibilities for entrepreneurs. This section provides a glimpse into the future of technology and its potential to reshape the entrepreneurial landscape. Moreover, the book uncovers the power of digital marketing in empowering entrepreneurs with winning strategies. Readers will explore a range of channels, tools, and techniques available in the digital age. From search engine optimization to social media marketing, this section offers practical guidance on effectively reaching target audiences, building brand awareness, and driving business growth. It also features testimonials from firms and individuals who have successfully harnessed digital marketing to propel their businesses forward. Finally, the concluding section of this book reflects on the lessons learned from the intersection of technology and entrepreneurship. It offers valuable insights and advice for future entrepreneurs, drawing from the author's personal experiences and observations. Emphasizing the importance of adaptability, creativity, and continuous learning, this section encourages readers to embrace the abundant opportunities that arise at the nexus of technology and entrepreneurship. As you embark on this transformative journey through the realms of technology and entrepreneurship, this book aims to inspire, educate, and empower you. By exploring the fascinating convergence of these domains, you will acquire the knowledge and insights necessary to navigate the ever-evolving landscape of business and innovation. Prepare yourself to unlock your entrepreneurial potential and embrace the boundless possibilities that await.
Technology and Entrepreneurship: Digital Transformation as a New Entrepreneurial trend
Author: Kevin F. Suganog, CEMP
Publisher: Binas Publishing
ISBN: 6218331776
Category : Business & Economics
Languages : en
Pages : 217
Book Description
Technology and entrepreneurship have become interconnected forces that drive innovation and bring about change. This book explores the captivating intersection where these two domains merge, uncovering the potential they hold to transform individuals and society as a whole. The book lays a strong foundation by examining the origins, significance, and diverse aspects of technology. It takes readers on a historical voyage, revealing pivotal moments that have shaped the technology-driven landscape we currently inhabit. From the invention of the printing press to the emergence of the internet, the chapters in this section shed light on technology's evolution and its profound impact on our lives. By delving into technology's roots, readers gain a deeper appreciation for its pivotal role in shaping the world around us. Moreover, this book delves into the world of entrepreneurship, unraveling the essence of what it means to be an entrepreneur. Readers are introduced to the characteristics and mindset that propel successful entrepreneurs forward. This section also explores the wide array of fields within entrepreneurship, showcasing the diverse industries where individuals can apply their entrepreneurial skills. From technology startups to social enterprises, the chapters in this section provide valuable insights and inspiration for those aspiring to become entrepreneurs. Additionally, this book uncovers the powerful alliance between technology and entrepreneurship, illustrating how this combination can pave the path to success in business. By presenting real-world examples and success stories, readers gain a comprehensive understanding of how technology empowers entrepreneurs to overcome obstacles, scale their ventures, and achieve remarkable outcomes. Through case studies and practical insights, this section equips readers with the knowledge and strategies necessary to leverage technology to their advantage. Furthermore, the book delves into the realm of digital technology, exploring recent advances and trends that are shaping the digital landscape. From artificial intelligence to cloud computing, readers will discover cutting-edge technologies that are revolutionizing industries and unlocking new possibilities for entrepreneurs. This section provides a glimpse into the future of technology and its potential to reshape the entrepreneurial landscape. Moreover, the book uncovers the power of digital marketing in empowering entrepreneurs with winning strategies. Readers will explore a range of channels, tools, and techniques available in the digital age. From search engine optimization to social media marketing, this section offers practical guidance on effectively reaching target audiences, building brand awareness, and driving business growth. It also features testimonials from firms and individuals who have successfully harnessed digital marketing to propel their businesses forward. Finally, the concluding section of this book reflects on the lessons learned from the intersection of technology and entrepreneurship. It offers valuable insights and advice for future entrepreneurs, drawing from the author's personal experiences and observations. Emphasizing the importance of adaptability, creativity, and continuous learning, this section encourages readers to embrace the abundant opportunities that arise at the nexus of technology and entrepreneurship. As you embark on this transformative journey through the realms of technology and entrepreneurship, this book aims to inspire, educate, and empower you. By exploring the fascinating convergence of these domains, you will acquire the knowledge and insights necessary to navigate the ever-evolving landscape of business and innovation. Prepare yourself to unlock your entrepreneurial potential and embrace the boundless possibilities that await.
Publisher: Binas Publishing
ISBN: 6218331776
Category : Business & Economics
Languages : en
Pages : 217
Book Description
Technology and entrepreneurship have become interconnected forces that drive innovation and bring about change. This book explores the captivating intersection where these two domains merge, uncovering the potential they hold to transform individuals and society as a whole. The book lays a strong foundation by examining the origins, significance, and diverse aspects of technology. It takes readers on a historical voyage, revealing pivotal moments that have shaped the technology-driven landscape we currently inhabit. From the invention of the printing press to the emergence of the internet, the chapters in this section shed light on technology's evolution and its profound impact on our lives. By delving into technology's roots, readers gain a deeper appreciation for its pivotal role in shaping the world around us. Moreover, this book delves into the world of entrepreneurship, unraveling the essence of what it means to be an entrepreneur. Readers are introduced to the characteristics and mindset that propel successful entrepreneurs forward. This section also explores the wide array of fields within entrepreneurship, showcasing the diverse industries where individuals can apply their entrepreneurial skills. From technology startups to social enterprises, the chapters in this section provide valuable insights and inspiration for those aspiring to become entrepreneurs. Additionally, this book uncovers the powerful alliance between technology and entrepreneurship, illustrating how this combination can pave the path to success in business. By presenting real-world examples and success stories, readers gain a comprehensive understanding of how technology empowers entrepreneurs to overcome obstacles, scale their ventures, and achieve remarkable outcomes. Through case studies and practical insights, this section equips readers with the knowledge and strategies necessary to leverage technology to their advantage. Furthermore, the book delves into the realm of digital technology, exploring recent advances and trends that are shaping the digital landscape. From artificial intelligence to cloud computing, readers will discover cutting-edge technologies that are revolutionizing industries and unlocking new possibilities for entrepreneurs. This section provides a glimpse into the future of technology and its potential to reshape the entrepreneurial landscape. Moreover, the book uncovers the power of digital marketing in empowering entrepreneurs with winning strategies. Readers will explore a range of channels, tools, and techniques available in the digital age. From search engine optimization to social media marketing, this section offers practical guidance on effectively reaching target audiences, building brand awareness, and driving business growth. It also features testimonials from firms and individuals who have successfully harnessed digital marketing to propel their businesses forward. Finally, the concluding section of this book reflects on the lessons learned from the intersection of technology and entrepreneurship. It offers valuable insights and advice for future entrepreneurs, drawing from the author's personal experiences and observations. Emphasizing the importance of adaptability, creativity, and continuous learning, this section encourages readers to embrace the abundant opportunities that arise at the nexus of technology and entrepreneurship. As you embark on this transformative journey through the realms of technology and entrepreneurship, this book aims to inspire, educate, and empower you. By exploring the fascinating convergence of these domains, you will acquire the knowledge and insights necessary to navigate the ever-evolving landscape of business and innovation. Prepare yourself to unlock your entrepreneurial potential and embrace the boundless possibilities that await.
New Trends in Business Information Systems and Technology
Author: Rolf Dornberger
Publisher: Springer Nature
ISBN: 3030483320
Category : Technology & Engineering
Languages : en
Pages : 323
Book Description
This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: “Digital Innovation,” which features new technologies that stimulate and enable new business opportunities; and “Digital Business Transformation,” comprising business and management concepts that employ specific technological solutions for their practical implementation. Combining new insights from research, teaching and management, including digital transformation, e-business, knowledge representation, human-computer interaction, and business optimization, the book highlights the breadth of research as well as its meaningful and relevant transfer into practice. It is intended for academics seeking inspiration, as well as for leaders wanting to tap the potential of the latest trends to take society and their business to the next level.
Publisher: Springer Nature
ISBN: 3030483320
Category : Technology & Engineering
Languages : en
Pages : 323
Book Description
This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: “Digital Innovation,” which features new technologies that stimulate and enable new business opportunities; and “Digital Business Transformation,” comprising business and management concepts that employ specific technological solutions for their practical implementation. Combining new insights from research, teaching and management, including digital transformation, e-business, knowledge representation, human-computer interaction, and business optimization, the book highlights the breadth of research as well as its meaningful and relevant transfer into practice. It is intended for academics seeking inspiration, as well as for leaders wanting to tap the potential of the latest trends to take society and their business to the next level.
Digital Entrepreneurship
Author: Mariusz Soltanifar
Publisher: Springer Nature
ISBN: 3030539148
Category : Business & Economics
Languages : en
Pages : 339
Book Description
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Publisher: Springer Nature
ISBN: 3030539148
Category : Business & Economics
Languages : en
Pages : 339
Book Description
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Business Information Systems and Technology 4.0
Author: Rolf Dornberger
Publisher: Springer
ISBN: 3319743228
Category : Technology & Engineering
Languages : en
Pages : 283
Book Description
This book discusses digitalization trends and their concrete applications in business and societal contexts. It summarizes new findings from research, teaching and management activities comprising digital transformation, e-business, the representation of knowledge, human–computer interaction and business optimization. The trends discussed include artificial intelligence, virtual reality, robotics, blockchain, and many more. Professors and researchers who conduct research and teach at the interface between academia and business present the latest advances in their field. The book adopts the philosophy of applied sciences and combines both rigorous research and practical applications. As such, it addresses the needs of both professors and researchers, who are constantly seeking inspiration, and of managers seeking to tap the potential of the latest trends to take their business to the next level. Readers will find answers to pressing questions that arise in their daily work.
Publisher: Springer
ISBN: 3319743228
Category : Technology & Engineering
Languages : en
Pages : 283
Book Description
This book discusses digitalization trends and their concrete applications in business and societal contexts. It summarizes new findings from research, teaching and management activities comprising digital transformation, e-business, the representation of knowledge, human–computer interaction and business optimization. The trends discussed include artificial intelligence, virtual reality, robotics, blockchain, and many more. Professors and researchers who conduct research and teach at the interface between academia and business present the latest advances in their field. The book adopts the philosophy of applied sciences and combines both rigorous research and practical applications. As such, it addresses the needs of both professors and researchers, who are constantly seeking inspiration, and of managers seeking to tap the potential of the latest trends to take their business to the next level. Readers will find answers to pressing questions that arise in their daily work.
Digital Entrepreneurship
Author: Ronny Baierl
Publisher: Springer
ISBN: 3030201384
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. Digital entrepreneurship, which focuses on creating new ventures and transforming existing businesses by developing novel digital technologies or their novel usage, is seen as a critical pillar for economic growth, job creation, and innovation by many countries. Further, digital technologies have also enabled the growth of the sharing economy, linking owners and users and disrupting the previous dualism of businesses and customers.This volume discusses the management of new technology-based firms and technology projects initiated in academic or industrial contexts. The contributions feature new theoretical concepts, ethical considerations, empirical data analysis (qualitative and quantitative), archival and historical methods, design science approaches, action and field research, as well as management science methods, informatics and cybernetics.
Publisher: Springer
ISBN: 3030201384
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. Digital entrepreneurship, which focuses on creating new ventures and transforming existing businesses by developing novel digital technologies or their novel usage, is seen as a critical pillar for economic growth, job creation, and innovation by many countries. Further, digital technologies have also enabled the growth of the sharing economy, linking owners and users and disrupting the previous dualism of businesses and customers.This volume discusses the management of new technology-based firms and technology projects initiated in academic or industrial contexts. The contributions feature new theoretical concepts, ethical considerations, empirical data analysis (qualitative and quantitative), archival and historical methods, design science approaches, action and field research, as well as management science methods, informatics and cybernetics.
Digital Technologies for Entrepreneurship in Industry 4.0
Author: Popkova, Elena G.
Publisher: IGI Global
ISBN: 1668442663
Category : Business & Economics
Languages : en
Pages : 293
Book Description
In the digital economy, a new type of business activity, digital entrepreneurship, has developed rapidly and required breakthrough technologies such as blockchain, big data, cloud technologies, and more. There is a need for a comprehensive resource that provides all-encompassing insight into the essence, special aspects, models, and international best practices of e-business based on various digital technologies in various high-tech markets. Digital Technologies for Entrepreneurship in Industry 4.0 provides theoretical frameworks and recent results of research in this sphere. It substantiates digital entrepreneurship, discusses the practical experience of its implementation, and develops the scientific and methodological recommendations for the development of its infrastructural provision and regulation of provision of its competitiveness. Covering topics such as investment attractiveness, corporate reporting modernization, and public-private partnership mechanisms, this premier reference source is an excellent resource for entrepreneurs, business executives and managers, investors, IT managers, students and faculty of higher education, researchers, and academicians.
Publisher: IGI Global
ISBN: 1668442663
Category : Business & Economics
Languages : en
Pages : 293
Book Description
In the digital economy, a new type of business activity, digital entrepreneurship, has developed rapidly and required breakthrough technologies such as blockchain, big data, cloud technologies, and more. There is a need for a comprehensive resource that provides all-encompassing insight into the essence, special aspects, models, and international best practices of e-business based on various digital technologies in various high-tech markets. Digital Technologies for Entrepreneurship in Industry 4.0 provides theoretical frameworks and recent results of research in this sphere. It substantiates digital entrepreneurship, discusses the practical experience of its implementation, and develops the scientific and methodological recommendations for the development of its infrastructural provision and regulation of provision of its competitiveness. Covering topics such as investment attractiveness, corporate reporting modernization, and public-private partnership mechanisms, this premier reference source is an excellent resource for entrepreneurs, business executives and managers, investors, IT managers, students and faculty of higher education, researchers, and academicians.
The Future of Digital Business Innovation
Author: Vincenzo Morabito
Publisher: Springer
ISBN: 3319268740
Category : Business & Economics
Languages : en
Pages : 201
Book Description
This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will define its future. The book is divided into three sections covering trends in digital systems, digital management, and digital innovation. The opening chapters consider the issues associated with machine intelligence, wearable technology, digital currencies, and distributed ledgers as their relevance for business grows. Furthermore, the strategic role of data visualization and trends in digital security are extensively discussed. The subsequent section on digital management focuses on the impact of neuroscience on the management of information systems, the role of IT ambidexterity in managing digital transformation, and the way in which IT alignment is being reconfigured by digital business. Finally, examples of digital innovation in practice at the global level are presented and reviewed. The book will appeal to both practitioners and academics. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox that enables easy understanding and assists in exploiting business opportunities involving digital business innovation.
Publisher: Springer
ISBN: 3319268740
Category : Business & Economics
Languages : en
Pages : 201
Book Description
This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will define its future. The book is divided into three sections covering trends in digital systems, digital management, and digital innovation. The opening chapters consider the issues associated with machine intelligence, wearable technology, digital currencies, and distributed ledgers as their relevance for business grows. Furthermore, the strategic role of data visualization and trends in digital security are extensively discussed. The subsequent section on digital management focuses on the impact of neuroscience on the management of information systems, the role of IT ambidexterity in managing digital transformation, and the way in which IT alignment is being reconfigured by digital business. Finally, examples of digital innovation in practice at the global level are presented and reviewed. The book will appeal to both practitioners and academics. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox that enables easy understanding and assists in exploiting business opportunities involving digital business innovation.
The Digital Matrix
Author: N Venkat Venkatraman
Publisher: Penguin Random House India
ISBN: 9386495449
Category : Literary Collections
Languages : en
Pages : 291
Book Description
Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way-what is yours doing? The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company's success along the way. With The Digital Matrix, you will: Learn to navigate the world of digital ecosystems. Discover ways of competing and collaborating with other companies to create and capture value. Realize how powerful machines can amplify your company's human talent. Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future. Your company's future depends on its ability to harness digital technology. Don't wait!
Publisher: Penguin Random House India
ISBN: 9386495449
Category : Literary Collections
Languages : en
Pages : 291
Book Description
Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way-what is yours doing? The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company's success along the way. With The Digital Matrix, you will: Learn to navigate the world of digital ecosystems. Discover ways of competing and collaborating with other companies to create and capture value. Realize how powerful machines can amplify your company's human talent. Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future. Your company's future depends on its ability to harness digital technology. Don't wait!
COVID-19 and Entrepreneurship
Author: Vanessa Ratten
Publisher: Routledge
ISBN: 1000383881
Category : Business & Economics
Languages : en
Pages : 130
Book Description
Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses. The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses. This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate.
Publisher: Routledge
ISBN: 1000383881
Category : Business & Economics
Languages : en
Pages : 130
Book Description
Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses. The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses. This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate.
Leading Digital
Author: George Westerman
Publisher: Harvard Business Review Press
ISBN: 1625272480
Category : Business & Economics
Languages : en
Pages : 303
Book Description
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Publisher: Harvard Business Review Press
ISBN: 1625272480
Category : Business & Economics
Languages : en
Pages : 303
Book Description
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.