Cases in Marketing Financial Services PDF Download

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Cases in Marketing Financial Services

Cases in Marketing Financial Services PDF Author: Christine Ennew
Publisher: Butterworth-Heinemann
ISBN: 1483105776
Category : Business & Economics
Languages : en
Pages : 297

Book Description
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
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