Author: Advertising Research FoundationPublisher:
ISBN:
Category : Memory
Languages : en
Pages : 32
Book Description
Tachistoscope Tests and Recall and Recognition Techniques in the Study of Memory
Author: Advertising Research FoundationPublisher:
ISBN:
Category : Memory
Languages : en
Pages : 32
Book Description
Media/scope
Author: Drug Intelligence & Clinical Pharmacy
Author: National Union Catalog
Author: Consumer Behavior
Author: James F. EngelPublisher:
ISBN: 9780030692109
Category :
Languages : en
Pages : 672
Book Description
Consumer Choice Behavior: a Cognitive Theory
Author: Flemming HansenPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
Book Description
Sources of Published Advertising Research
Author: Advertising Research FoundationPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 76
Book Description
Intentional Forgetting
Author: Jonathan M. GoldingPublisher: Psychology Press
ISBN: 1134800738
Category : Psychology
Languages : en
Pages : 567
Book Description
Research on intentional forgetting has been conducted in various forms and under various names for at least 30 years, but until now no effort has been made to present these different perspectives in one place. Comprising both review chapters and new empirical studies, this book brings together the many research paradigms investigating intentional forgetting, thereby highlighting the commonalities that link these seemingly disparate areas of research. It serves as a "case study" of one phenomenon in memory--the intention to forget or to modify memory. Why is research on intentional forgetting important? It helps to increase the understanding of how memory functions, especially with regard to its updating. In William James' "booming, buzzing confusion," we frequently are unable to adequately process all of the information that we experience; on-line forgetting of some information is necessary. Moreover, we must often replace existing information with new information, as when someone we know relocates and acquires a new address and telephone number. Investigating this updating ability has been the main thrust of research on intentional forgetting, specifically those studies on the directed forgetting phenomenon. Cognitive experiments on directed forgetting have shown that we are able to deal more effectively with large amounts of information by following instructions to treat some of the information as "to be forgotten." In this way, interference is reduced and we are able to devote all of our resources to the remaining to-be-remembered information. The mechanisms that lead to this reduction continue to promote new experiments, but over a quarter century of research maintains that the directed forgetting effect is robust.
Logical Investigative Methods
Author: Robert J. GirodPublisher: CRC Press
ISBN: 1482243148
Category : Computers
Languages : en
Pages : 274
Book Description
This book describes how to use logic, reasoning, critical thinking, and the scientific method to conduct and improve criminal and civil investigations. The author discusses how investigators and attorneys can avoid assumptions and false premises and instead make valid deductions, inductions, and inferences. He explains how tools such as interview and interrogation can be used to detect deception and profile unknown individuals and suspects. The book is aimed at improving not only the conduct of investigations, but also the logical use of cognitive, analytical, documentation, and presentation tools to win cases.
A Dictionary of Marketing
Author: Charles DoylePublisher: Oxford University Press
ISBN: 0191059609
Category : Reference
Languages : en
Pages : 464
Book Description
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.