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Author: Steve Krug Publisher: Pearson Education ISBN: 0321648781 Category : Computers Languages : en Pages : 325
Book Description
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Author: Steve Krug Publisher: Pearson Education ISBN: 0321648781 Category : Computers Languages : en Pages : 325
Book Description
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Author: Sarah Mlynowski Publisher: Open Road Media ISBN: 1504094468 Category : Young Adult Fiction Languages : en Pages : 234
Book Description
A “funny, realistic, heartfelt, satiric, and unpredictable” novel about a group of big-city teens with mind-blowing powers (Ned Vizzini, New York Times–bestselling author). It was just an ordinary day at Manhattan’s Bloomberg High School. Socially awkward Olivia Byrne was stressing about her upcoming speech in public speaking class. Cooper Miller was flying high over the Yankees’ win from the night before. Mackenzie Feldman, Cooper’s girlfriend, was dreading the class’s upcoming flu vaccines because of her overwhelming fear of needles. Little did Mackenzie know that the shot would be the least of her worries . . . Now—after getting immunized—most of the students in homeroom 10B have the power to hear everyone’s thoughts: catty remarks, who’s crushing on whom, and what their teachers and parents really think about them. Once the students figure out what’s going on, the question becomes: What do they do with their new superpower? Use it for good . . . or for evil? Because world domination is on the menu . . . “A tour-de-force comic narration that will leave you gasping in awe—if you ever catch your breath from laughing.” —E. Lockhart, #1 New York Times–bestselling author of We Were Liars “Smart and frequently hilarious . . . Filled with heartbreak, hilarity, and some brutal truths, Mlynowski’s novel will leave readers thinking about the gaps between our private and public selves and the lies we tell others and ourselves.” —Publishers Weekly (starred review) “Hilarious, moving, and utterly ingenious.” —Robin Wasserman, author of Girls on Fire
Author: Lisa Johnson Publisher: AMACOM/American Management Association ISBN: 9780814428009 Category : Business & Economics Languages : en Pages : 248
Book Description
The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
Author: Beth Evans Publisher: HarperCollins ISBN: 0062796070 Category : Humor Languages : en Pages : 239
Book Description
Like Mindy Kaling meets Hyperbole and a Half, I Really Didn’t Think This Through gets at the heart of what makes life both so challenging and so joyful—figuring out how to be a person in the world. Did you ever wish your best friend—the person you would trust with your innermost secrets, the person whose wisdom and comfort you seek in times of stress or self-doubt—could draw?Armed with her beloved illustrations, popular Instagram artist Beth Evans tackles a range of issues—from whimsical musings to deeply personal struggles—in this imaginative anti-guide to being your own person. This book is a compendium of Beth’s collected wisdom and stories, interwoven with her tremendously popular and loveable illustrations. The book is a wonderful mix of fun (playful meditations on the band Rush and international pen-pals) and thoughtful (Beth delves into her personal history with obsessive compulsive disorder and depression while commiserating on topics like dating and credit card shame) all with a simple candor that anyone from a teen to their grandparent can relate to. Through all of her experiences, Beth manages to extract valuable lessons, and the book is replete with friendly advice about caring for yourself, getting help no matter what your problems are, and embracing what makes you happy. Beth is a compelling storyteller, her drawings picking up where her words leave off, creating an approachable and immersive experience for the reader. Beth’s work feels like a hug from your best friend. And like a best friend, she’s here to say “You got this!”
Author: Adam Grant Publisher: Random House ISBN: 0753553902 Category : Business & Economics Languages : en Pages : 240
Book Description
THE MILLION-COPY BESTSELLER If you can change your mind you can do anything. Why do we refresh our wardrobes every year, renovate our kitchens every decade, but never update our beliefs and our views? Why do we laugh at people using computers that are ten years old, but yet still cling to opinions we formed ten years ago? There's a new skill for the modern world that matters more than raw intelligence - the ability to change your mind. To have the edge we all need to develop the flexibility to unlearn old beliefs and adapt when the evidence and the world changes before us. Told through fascinating stories, informed by cutting-edge research and illustratedwith amazing insights from Adam Grant's conversations with people such as Elon Musk, Hilary Clinton's campaign team, top CEOs and leading scientists, this is the ultimate guide to keeping your thinking fresh, learning when to question your ideas and update your own opinions, and how to inspire those around you to do the same.
Author: Marcelo Gleiser Publisher: Columbia University Press ISBN: 0231555377 Category : Science Languages : en Pages : 387
Book Description
Does technology change who we are, and if so, in what ways? Can humanity transcend physical bodies and spaces? Will AI and genetic engineering help us reach new heights or will they unleash dystopias? How do we face mortality, our own and that of our warming planet? Questions like these—which are only growing more urgent—can be answered only by drawing on different kinds of knowledge and ways of knowing. They challenge us to bridge the divide between the sciences and the humanities and bring together perspectives that are too often kept apart. Great Minds Don’t Think Alike presents conversations among leading scientists, philosophers, historians, and public intellectuals that exemplify openness to diverse viewpoints and the productive exchange of ideas. Pulitzer and Templeton Prize winners, MacArthur “genius” grant awardees, and other acclaimed writers and thinkers debate the big questions: who we are, the nature of reality, science and religion, consciousness and materialism, and the mysteries of time. In so doing, they also inquire into how uniting experts from different areas of study to consider these topics might help us address the existential risks we face today. Convened and moderated by the physicist and author Marcelo Gleiser, these public dialogues model constructive engagement between the sciences and the humanities—and show why intellectual cooperation is necessary to shape our collective future. Contributors include David Chalmers and Antonio Damasio; Sean Carroll and B. Alan Wallace; Patricia Churchland and Jill Tarter; Rebecca Goldstein and Alan Lightman; Jimena Canales and Paul Davies; Ed Boyden and Mark O’Connell; Elizabeth Kolbert and Siddhartha Mukherjee; Jeremy DeSilva, David Grinspoon, and Tasneem Zehra Husain.
Author: George Marshall Publisher: Bloomsbury Publishing USA ISBN: 163286102X Category : Psychology Languages : en Pages : 273
Book Description
The director of the Climate Outreach and Information Network explores the psychological mechanism that enables people to ignore the dangers of climate change, using sidebars, cartoons and engaging stories from his years of research to reveal how humans are wired to primarily respond to visible threats.
Author: Michael R. LeGault Publisher: Simon and Schuster ISBN: 1416524665 Category : Business & Economics Languages : en Pages : 369
Book Description
This isn't the time to Blink. It's time to THINK! -- before it's too late. Outraged by the downward spiral of American intellect and culture, Michael R. LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, Blink, which theorized that our best decision-making is done on impulse, without factual knowledge or critical analysis. If bestselling books are advising us to not think, LeGault argues, it comes as no surprise that sharp, incisive reasoning has become a lost art in the daily life of Americans. Somewhere along the line, the Age of Reason morphed into the Age of Emotion; this systemic erosion is costing time, money, jobs, and lives in the twenty-first century, leading to less fulfillment and growing dysfunction. LeGault provides a bold, controversial, and objective analysis of the causes and solutions for: • the erosion of growth and market share at many established American companies, big and small, which appear to have less chance of achieving the dynamic expansion of the past • permissive parenting and low standards that have caused an academic crisis among our children -- body weights rise while grades plummet • America's growing political polarization, which is a result of our reluctance to think outside our comfort zone • faulty planning and failure to act on information at all levels that has led to preventable disasters, such as the Hurricane Katrina meltdown • a culture of image and instant gratification, fed by reality shows and computer games, that has rendered curiosity of the mind and spirit all but obsolete • stress, aversion to taking risks, and therapy that are replacing the traditional American "can do" mind-set. Far from perpetuating the stereotype of the complacent American, LeGault's no-holds-barred analysis asks more of us than any other societal overview: America can fulfill its greatest potential starting today, and we need smart teachers, smart health care workers, smart sales representatives, smart students, smart mechanics, and smart leaders to make it happen. Now is the time to THINK! -- because a mind truly is a terrible thing to waste.
Author: Steve Krug
Author: Steve Krug
Author: Sarah Mlynowski
Author: Lisa Johnson
Author: George Lakoff
Author: Beth Evans
Author: Adam Grant
Author: Marcelo Gleiser
Author: George Marshall
Author: Michael R. LeGault
Author: Lee Carroll