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Author: Ronn Torossian Publisher: BenBella Books, Inc. ISBN: 1936661276 Category : Business & Economics Languages : en Pages : 271
Book Description
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.
Author: Ronn Torossian Publisher: BenBella Books, Inc. ISBN: 1936661276 Category : Business & Economics Languages : en Pages : 271
Book Description
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.
Author: Robin Goodwin Publisher: ISBN: Category : FAMILY & RELATIONSHIPS Languages : en Pages : 254
Book Description
Synthesis of contemporary debates in psychology, sociology and political science on coping with change and its impact on close relationships.
Author: Åsa Lundqvist Publisher: Routledge ISBN: 1317168526 Category : Social Science Languages : en Pages : 212
Book Description
Changing Relations of Welfare is concerned with the complexities of family relations and practices in the recent past and how these have been imagined, addressed or elided in present policy making. It uses rich and varied sources to offer an innovative approach to the analysis of meanings afforded to the family in different policy, legal and welfare contexts in Sweden, Denmark and Britain. This book considers how debates about responsibility, obligation and rights have been gendered in social policy and welfare practice, whilst also focusing upon the intersections of family, gender, race and ethnicity and the different ways in which legislation and policy in northern Europe have been used to regulate not only immigration but also the lives of migrant families. Presenting a historically informed, comparative analysis of the shifting dynamics in the relationship between family and the state, this volume offers new pathways for exploring questions of change and continuity.
Author: José Antonio de la Peña Publisher: American Mathematical Soc. ISBN: 0821836307 Category : Mathematics Languages : en Pages : 466
Book Description
The Latin-American conference on algebra, the XV Coloquio Latinoamericano de Algebra (Cocoyoc, Mexico), consisted of plenary sessions of general interest and special sessions on algebraic combinatorics, associative rings, cohomology of rings and algebras, commutative algebra, group representations, Hopf algebras, number theory, quantum groups, and representation theory of algebras. This proceedings volume contains original research papers related to talks at the colloquium. In addition, there are several surveys presenting important topics to a broad mathematical audience. There are also two invited papers by Raymundo Bautista and Roberto Martinez, founders of the Mexican school of representation theory of algebras. The book is suitable for graduate students and researchers interested in algebra.
Author: Charles Edquist Publisher: Springer Science & Business Media ISBN: 1461546117 Category : Business & Economics Languages : en Pages : 329
Book Description
Public Technology Procurement and Innovation studies public technology procurement as an instrument of innovation policy. In the past few years, public technology procurement has been a relatively neglected topic in the theoretical and research literature on the economics of innovation. Similarly, preoccupation with `supply-side' measures has led policy-makers to avoid making very extensive use of this important `demand-side' instrument. These trends have been especially pronounced in the European Union. There, as this book will argue, existing legislation governing public procurement presents obstacles to the use of public technology procurement as a means of stimulating and supporting technological innovation. Recently, however, there has been a gradual re-awakening of practical interest in such measures among policy-makers in the EU and elsewhere. For these and other related measures, this volume aims to contribute to a serious reconsideration of public technology procurement from the complementary standpoints of innovation theory and innovation policy.
Author: American Telephone and Telegraph Company. Bureau of Commission Research. Legal Dept Publisher: ISBN: Category : Telegraph Languages : en Pages : 1790
Author: Mary Henkel Publisher: Readers Digest ISBN: 9781853026454 Category : Business & Economics Languages : en Pages : 364
Book Description
Examining the patterns of change in relationships between higher education systems and the state throughout Europe, the contributors explore the main theoretical and policy options available to policymakers, and the issues they raise for governments, institutions and academics. The book covers the following themes: - the funding of higher education - the impacts of quality assurance and evaluation - higher education and graduate employment - managing diversity in higher education systems - the impact of change on the internal structures of higher education institutions. Changing Relationships Between Higher Education and the State provides both descriptive models of the relationships and authoritative and incisive analysis of the politics, economics and organisation of advanced learning in Europe today.
Author: Deborah Tannen Publisher: John Wiley & Sons ISBN: 111858418X Category : Language Arts & Disciplines Languages : en Pages : 976
Book Description
The second edition of the highly successful Handbook of Discourse Analysis has been expanded and thoroughly updated to reflect the very latest research to have developed since the original publication, including new theoretical paradigms and discourse-analytic models, in an authoritative two-volume set. Twenty new chapters highlight emerging trends and the latest areas of research Contributions reflect the range, depth, and richness of current research in the field Chapters are written by internationally-recognized leaders in their respective fields, constituting a Who’s Who of Discourse Analysis A vital resource for scholars and students in discourse studies as well as for researchers in related fields who seek authoritative overviews of discourse analytic issues, theories, and methods
Author: Lucie Qian Xia Publisher: Taylor & Francis ISBN: 1003820964 Category : Political Science Languages : en Pages : 207
Book Description
This book provides a novel theoretical framework to understand EU-China diplomatic relations. The existing scholarly literature on EU-China relations is characterised by a dichotomous distinction between material and ideational factors and overemphasises the ‘interest versus value’ motif undergirding EU-China relations. The diplomacy and future direction of the relationship seem as opaque as their extent remains incalculably complex. This book takes us beyond binary motives by introducing a novel theoretical model of diplomatic relationship-building that brings to the fore the more nuanced and latent factors to make sense of EU-China diplomatic relationship-building; the new theory captures the ‘relational’ nature of diplomatic relationship-building by integrating the social layer of ‘intentions’ in understanding international diplomacy. This study further sheds light on the opportunities and challenges in enhancing EU-China relations, through a comparative in-depth investigation of the processes, practices and politics of EU-China climate change and agricultural-trade relations over the past two decades. The book draws on a rich collection of original data, encompassing over 100 interviews with stakeholders of EU-China relations conducted from 2015–2023; strengthened by participant observation at EU and Chinese institutional headquarters and in diplomatic fora that has taken place over the past ten years. Enriching these data are newly disclosed official minutes and documentation regarding EU-China negotiations and cooperation. This book will be of much interest to students of diplomacy studies, Chinese politics, EU politics and international relations in general.
Author: Ronn Torossian
Author: Ronn Torossian
Author: Robin Goodwin
Author: Åsa Lundqvist
Author: José Antonio de la Peña
Author: Charles Edquist
Author: American Telephone and Telegraph Company. Bureau of Commission Research. Legal Dept
Author: American Telephone and Telegraph Company. Legal Department
Author: Mary Henkel
Author: Deborah Tannen
Author: Lucie Qian Xia