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Swatchissimo

Author: Roland Carrera
Publisher: First Glance Books
ISBN:
Category : Clocks and watches
Languages : en
Pages : 522

Book Description

Swatchissimo

Author: Roland Carrera
Publisher: First Glance Books
ISBN:
Category : Clocks and watches
Languages : en
Pages : 522

Book Description

A Business History of the Swatch Group

Author: P. Donzé
Publisher: Springer
ISBN: 1137389087
Category : Business & Economics
Languages : en
Pages : 240

Book Description
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

The Innovation Factory

Author: Gilles Garel
Publisher: CRC Press
ISBN: 1498740227
Category : Business & Economics
Languages : en
Pages : 182

Book Description
The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. The book marries theory with practical examples focusin

Swatchissimo

Author: Antiquorum Auctioneers
Publisher:
ISBN:
Category :
Languages : en
Pages : 31

Book Description

Swatchissimo

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description

Trade Mark Use

Author: Jeremy Phillips
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 448

Book Description
"Use" is a concept which is fundamental to modern trade mark law, within the European Union, the US and elsewhere. The use concept is ubiquitous, since it must be understood even before basic issues of registrability, infringement and validity can be resolved. Does use bear the same meaning in each of these, and other, areas? Written by a team of leading practitioners and academics, this book seeks to address this issue from both a practical and a theoretical perspective.

The business of time

Author: Pierre-Yves Donzé
Publisher: Manchester University Press
ISBN: 1526162563
Category : Business & Economics
Languages : en
Pages : 193

Book Description
World watch production today is concentrated in three countries: Switzerland, Japan and China. Former centres such as Great Britain, France, the United States and Russia saw the industrial manufacture of watches disappear from their territory during the twentieth century. How did this situation come about? The business of time aims to answer this question by presenting the first comprehensive history of the sector. It traces the evolution and transformation of the global watch industry from the mid-nineteenth century to the present day, highlighting the conditions that enabled watch production to expand across the globe and revealing how multinational companies gradually emerged to dominate the industry.