Author: Publisher:
ISBN:
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Languages : en
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Book Description
Surviving the Squeeze
Author: Tiroir A Films Presents The Great Squeeze
Author: Christophe FauchereHey, Whipple, Squeeze This
Author: Luke SullivanPublisher: John Wiley & Sons
ISBN: 1119164036
Category : Business & Economics
Languages : en
Pages : 400
Book Description
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Squeeze Me
Author: Carl HiaasenPublisher: Knopf
ISBN: 1524733458
Category : Fiction
Languages : en
Pages : 353
Book Description
“If you could use some wild escapism right now, Hiaasen is your guy.” —Janet Maslin, The New York Times From the author of Skinny Dip and Razor Girl, a hilarious, New York Times best-selling novel of social and political intrigues, set against the glittering backdrop of Florida’s gold coast. It's the height of the Palm Beach charity ball season: for every disease or cause, there's a reason for the local luminaries to eat (minimally), drink (maximally), and be seen. But when a prominent high-society dowager suddenly vanishes during a swank gala, and is later found dead in a concrete grave, panic and chaos erupt. Kiki Pew was notable not just for her wealth and her jewels--she was an ardent fan of the Winter White House resident just down the road, and a founding member of the POTUSSIES, a group of women dedicated to supporting their President. Never one to miss an opportunity to play to his base, the President immediately declares that Kiki was the victim of rampaging immigrant hordes. This, it turns out, is far from the truth. The truth might just lie in the middle of the highway, where a bizarre discovery brings the First Lady's motorcade to a grinding halt (followed by some grinding between the First Lady and a love-struck Secret Service agent). Enter Angie Armstrong, wildlife wrangler extraordinaire, who arrives at her own conclusions after she is summoned to the posh island to deal with a mysterious and impolite influx of huge, hungry pythons . . . Carl Hiaasen can brighten even the darkest of days and Squeeze Me is pure, unadulterated Hiaasen. Irreverent, ingenious, and highly entertaining, Squeeze Me perfectly captures the absurdity of our times.
Survive an Earthquake
Author: Patrick PerishPublisher: Bellwether Media
ISBN: 1681033135
Category : Juvenile Nonfiction
Languages : en
Pages : 24
Book Description
Scientists estimate that about 500,000 detectable earthquakes shake the earth each year. But the majority of them go unnoticed, as most register at the bottom of the 8.0+ magnitude scale. In this hi-lo title, kids will learn how to react to the dangerous quakes that can be felt.
Surviving the Urban Squeeze
Author: Surviving the Slaughter
Author: Marie Beatrice UmutesiPublisher: Univ of Wisconsin Press
ISBN: 0299204936
Category : History
Languages : en
Pages : 284
Book Description
Though the world was stunned by the horrific massacres of Tutsi by the Hutu majority in Rwanda beginning in April 1994, there has been little coverage of the reprisals that occurred after the Tutsi gained political power. During this time hundreds of thousands of Hutu were systematically hunted and killed. Surviving the Slaughter: The Ordeal of a Rwandan Refugee in Zaire is the eyewitness account of Marie Béatrice Umutesi. She tells of life in the refugee camps in Zaire and her flight across 2000 kilometers on foot. During this forced march, far from the world’s cameras, many Hutu refugees were trampled and murdered. Others died from hunger, exhaustion, and sickness, or simply vanished, ignored by the international community and betrayed by humanitarian organizations. Amidst this brutality, day-to-day suffering, and desperate survival, Umutesi managed to organize the camps to improve the quality of life for women and children. In this first-hand account of inexplicable brutality, day-to-day suffering, and survival, Marie Béatrice Umutesi sheds light on a backlash of violence that targeted the Hutu refugees of Rwanda after the victory of the Rwandan Patriotic Front in 1994. Umutesi’s documentation of the flight and terror of these years provides the world a veritable account of a history that is still widely unknown. After translations from its original French into three other languages, this important book is available in English for the first time. It is more than a testimony to the lives and humanity lost; it is a call for those politicians, military personnel, and humanitarian organizations responsible for the atrocious crimes—and the devastating silence—to be held accountable.
Householder's Survival Manual
Author: Publisher: Readers Digest
ISBN: 9780762101351
Category : House & Home
Languages : en
Pages : 420
Book Description
Donated by Mr. Elmer Winter.
Surviving the Squeeze
Author: Stephen M. PollanPublisher: Macmillan General Reference
ISBN: 9780020811688
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Providing financial strategies for the baby-boomer generation in the areas of college tuition for children, support for aging parents, and retirement planning, a step-by-step action planner provides tips on obtaining financial security and coping with anxiety. Original.
Survival Skills
Author: Kevin WilliamsPublisher: Lulu.com
ISBN: 0244052891
Category : Sports & Recreation
Languages : en
Pages : 210
Book Description
At last... a 21st century approach to motorcycle riding. A motorcycle can do only two things - change speed or change direction. But how, where and when we achieve that has a major impact on just how safe we are on the roads. Based on his practical riding courses, Survival SKILLS is a fresh new look at riding from top rider coach Kevin Williams. Taking a uniquely pragmatic approach to building new skills, many of the lessons were learned the hard way by the author. At the same time, the book delves into the latest research and is packed with fresh ways of looking at better riding technique. The innovative content explores the No Surprise? No Accident approach to rider safety and is carefully structured to improve your riding whether you are a novice or an expert rider. Junctions, corners and overtaking all get the Survival Skills approach. The best bolt-on accessory for any bike is the rider. This book will help you become the best rider you can be.