Author: Debra Newell
Publisher: BenBella Books
ISBN: 1953295843
Category : True Crime
Languages : en
Pages : 256
Book Description
NATIONAL INDIE EXCELLENCE AWARDS WINNER — TRUE CRIME Now that articles, podcasts, newsmagazines, and miniseries have had their sensationalistic say, Debra Newell, the one woman who truly knows what it was like to survive “Dirty John” Meehan shares the full story—the reality—with the world for the first time. Debra Newell is nothing if not a survivor. By the time she met John Michael Meehan online, she lived through a near-fatal childhood illness, an attempted rape in her 20s, the traumatic death of her sister at the hands of her brother-in-law, four failed marriages, and a litany of dating disasters. But despite those tragedies, she seemed to have it all: adoring children, a successful business, a fabulous penthouse apartment. But there was something missing: the blinding, all-consuming love she first read about to occupy her time in her childhood sickbed. And she thought she found it with John Meehan. More than a tabloid-ready true-crime expose, Debra’s story is one of trauma, denial, and deception. But it is also a relatable, inspirational, and hopeful story of forgiveness and, most of all, love. The lengths to which a woman will go to find—and keep—love; the boundaries children and parents cross to protect and save the people they love; the love one must find for oneself; and the ways the illusion of love can be used to manipulate and hurt. Told in Debra’s words with the help of New York Times bestselling author M. William Phelps, this book is filled with exclusive stories about Debra and her family, previously unpublished photos, and the unvarnished, unapologetic, and unbelievable reality of Surviving Dirty John.
Surviving Dirty John
Author: Debra Newell
Publisher: BenBella Books
ISBN: 1953295843
Category : True Crime
Languages : en
Pages : 256
Book Description
NATIONAL INDIE EXCELLENCE AWARDS WINNER — TRUE CRIME Now that articles, podcasts, newsmagazines, and miniseries have had their sensationalistic say, Debra Newell, the one woman who truly knows what it was like to survive “Dirty John” Meehan shares the full story—the reality—with the world for the first time. Debra Newell is nothing if not a survivor. By the time she met John Michael Meehan online, she lived through a near-fatal childhood illness, an attempted rape in her 20s, the traumatic death of her sister at the hands of her brother-in-law, four failed marriages, and a litany of dating disasters. But despite those tragedies, she seemed to have it all: adoring children, a successful business, a fabulous penthouse apartment. But there was something missing: the blinding, all-consuming love she first read about to occupy her time in her childhood sickbed. And she thought she found it with John Meehan. More than a tabloid-ready true-crime expose, Debra’s story is one of trauma, denial, and deception. But it is also a relatable, inspirational, and hopeful story of forgiveness and, most of all, love. The lengths to which a woman will go to find—and keep—love; the boundaries children and parents cross to protect and save the people they love; the love one must find for oneself; and the ways the illusion of love can be used to manipulate and hurt. Told in Debra’s words with the help of New York Times bestselling author M. William Phelps, this book is filled with exclusive stories about Debra and her family, previously unpublished photos, and the unvarnished, unapologetic, and unbelievable reality of Surviving Dirty John.
Publisher: BenBella Books
ISBN: 1953295843
Category : True Crime
Languages : en
Pages : 256
Book Description
NATIONAL INDIE EXCELLENCE AWARDS WINNER — TRUE CRIME Now that articles, podcasts, newsmagazines, and miniseries have had their sensationalistic say, Debra Newell, the one woman who truly knows what it was like to survive “Dirty John” Meehan shares the full story—the reality—with the world for the first time. Debra Newell is nothing if not a survivor. By the time she met John Michael Meehan online, she lived through a near-fatal childhood illness, an attempted rape in her 20s, the traumatic death of her sister at the hands of her brother-in-law, four failed marriages, and a litany of dating disasters. But despite those tragedies, she seemed to have it all: adoring children, a successful business, a fabulous penthouse apartment. But there was something missing: the blinding, all-consuming love she first read about to occupy her time in her childhood sickbed. And she thought she found it with John Meehan. More than a tabloid-ready true-crime expose, Debra’s story is one of trauma, denial, and deception. But it is also a relatable, inspirational, and hopeful story of forgiveness and, most of all, love. The lengths to which a woman will go to find—and keep—love; the boundaries children and parents cross to protect and save the people they love; the love one must find for oneself; and the ways the illusion of love can be used to manipulate and hurt. Told in Debra’s words with the help of New York Times bestselling author M. William Phelps, this book is filled with exclusive stories about Debra and her family, previously unpublished photos, and the unvarnished, unapologetic, and unbelievable reality of Surviving Dirty John.
Dirty John and Other True Stories of Outlaws and Outsiders
Author: Christopher Goffard
Publisher: Simon and Schuster
ISBN: 198211326X
Category : True Crime
Languages : en
Pages : 368
Book Description
A collection of newspaper stories by award-winning Los Angeles Times reporter Christopher Goffard—including “Dirty John,” the basis for the hit podcast and the upcoming Bravo scripted series starring Connie Britton and Eric Bana. Since its release in fall 2017, the “Dirty John” podcast—about a conman who terrorizes a Southern California family—has been downloaded more than 20 million times, and will soon premiere as a scripted drama on Bravo starring Connie Britton and Eric Bana. The story, which also ran as a print series in the Los Angeles Times, wasn’t unfamiliar terrain to its writer, Christopher Goffard. Over two decades at newspapers from Florida to California, Goffard has reported probingly on the shadowy, unseen corners of society. This book gathers together for the first time “Dirty John” and the rest of his very best work. “The $40 Lawyer” provides an inside account of a young public defender’s rookie year in the legal trenches. “Framed” offers an unblinking chronicle of suburban mayhem (and is currently being developed by Netflix as a film starring Julia Roberts). A man wrongly imprisoned for rape, train-riding runaways in love, a Syrian mother forced to leave her children in order to save them, a boy who grows up to become a cop as a way of honoring his murdered sister, another boy who struggles with the knowledge that his father is on death row: these stories reveal the complexities of human nature, showing people at both their most courageous and their most flawed. Goffard shared in the Los Angeles Times’ Pulitzer Prize for Public Service in 2011 and has twice been a Pulitzer finalist for feature writing. This collection—a must-read for fans of both true-crime and first-rate narrative nonfiction—underscores his reputation as one of today’s most original journalistic voices.
Publisher: Simon and Schuster
ISBN: 198211326X
Category : True Crime
Languages : en
Pages : 368
Book Description
A collection of newspaper stories by award-winning Los Angeles Times reporter Christopher Goffard—including “Dirty John,” the basis for the hit podcast and the upcoming Bravo scripted series starring Connie Britton and Eric Bana. Since its release in fall 2017, the “Dirty John” podcast—about a conman who terrorizes a Southern California family—has been downloaded more than 20 million times, and will soon premiere as a scripted drama on Bravo starring Connie Britton and Eric Bana. The story, which also ran as a print series in the Los Angeles Times, wasn’t unfamiliar terrain to its writer, Christopher Goffard. Over two decades at newspapers from Florida to California, Goffard has reported probingly on the shadowy, unseen corners of society. This book gathers together for the first time “Dirty John” and the rest of his very best work. “The $40 Lawyer” provides an inside account of a young public defender’s rookie year in the legal trenches. “Framed” offers an unblinking chronicle of suburban mayhem (and is currently being developed by Netflix as a film starring Julia Roberts). A man wrongly imprisoned for rape, train-riding runaways in love, a Syrian mother forced to leave her children in order to save them, a boy who grows up to become a cop as a way of honoring his murdered sister, another boy who struggles with the knowledge that his father is on death row: these stories reveal the complexities of human nature, showing people at both their most courageous and their most flawed. Goffard shared in the Los Angeles Times’ Pulitzer Prize for Public Service in 2011 and has twice been a Pulitzer finalist for feature writing. This collection—a must-read for fans of both true-crime and first-rate narrative nonfiction—underscores his reputation as one of today’s most original journalistic voices.
Dirty Havana Trilogy
Author: Pedro Juan Gutierrez
Publisher: Harper Collins
ISBN: 0060006897
Category : Fiction
Languages : en
Pages : 402
Book Description
Banned in Cuba but celebrated throughout the Spanish-speaking world, this picaresque novel in stories chronicles the misadventures of Pedro Juan, a former Cuban journalist living from hand to mouth in the squalor of contemporary Havana, half disgusted and half fascinated by the depths to which he has sunk. Like the lives of so many of his neighbors in the crumbling, once-elegant apartment houses that line Havana's waterfront, Pedro Juan's days and nights have been reduced by the so-called special times -- the harsh recession that followed the Soviet Union's collapse -- to the struggle of surviving the daily grit through the escapist pursuit of sex. Pedro Juan scrapes by under the shadow of hunger -- all the while observing his lovers and friends, strangers on the street, and their suffering with an unsentimental, mocking, yet sympathetic eye.
Publisher: Harper Collins
ISBN: 0060006897
Category : Fiction
Languages : en
Pages : 402
Book Description
Banned in Cuba but celebrated throughout the Spanish-speaking world, this picaresque novel in stories chronicles the misadventures of Pedro Juan, a former Cuban journalist living from hand to mouth in the squalor of contemporary Havana, half disgusted and half fascinated by the depths to which he has sunk. Like the lives of so many of his neighbors in the crumbling, once-elegant apartment houses that line Havana's waterfront, Pedro Juan's days and nights have been reduced by the so-called special times -- the harsh recession that followed the Soviet Union's collapse -- to the struggle of surviving the daily grit through the escapist pursuit of sex. Pedro Juan scrapes by under the shadow of hunger -- all the while observing his lovers and friends, strangers on the street, and their suffering with an unsentimental, mocking, yet sympathetic eye.
Life in the City of Dirty Water
Author: Clayton Thomas-Muller
Publisher: Penguin
ISBN: 0735240078
Category : Biography & Autobiography
Languages : en
Pages : 237
Book Description
*FINALIST FOR 2022 CANADA READS* *SHORTLISTED FOR THE 2022 J.W. DAFOE BOOK PRIZE* *SHORTLISTED FOR THE 2022 MANITOBA BOOK AWARDS’ MCNALLY ROBINSON BOOK OF THE YEAR AWARD* NATIONAL BESTSELLER A gritty and inspiring memoir from renowned Cree environmental activist Clayton Thomas-Muller, who escaped the world of drugs and gang life to take up the warrior’s fight against the assault on Indigenous peoples’ lands—and eventually the warrior’s spirituality. There have been many Clayton Thomas-Mullers: The child who played with toy planes as an escape from domestic and sexual abuse, enduring the intergenerational trauma of Canada's residential school system; the angry youngster who defended himself with fists and sharp wit against racism and violence, at school and on the streets of Winnipeg and small-town British Columbia; the tough teenager who, at 17, managed a drug house run by members of his family, and slipped in and out of juvie, operating in a world of violence and pain. But behind them all, there was another Clayton: the one who remained immersed in Cree spirituality, and who embraced the rituals and ways of thinking vital to his heritage; the one who reconnected with the land during summer visits to his great-grandparents' trapline in his home territory of Pukatawagan in northern Manitoba. And it's this version of Clayton that ultimately triumphed, finding healing by directly facing the trauma that he shares with Indigenous peoples around the world. Now a leading organizer and activist on the frontlines of environmental resistance, Clayton brings his warrior spirit to the fight against the ongoing assault on Indigenous peoples' lands by Big Oil. Tying together personal stories of survival that bring the realities of the First Nations of this land into sharp focus, and lessons learned from a career as a frontline activist committed to addressing environmental injustice at a global scale, Thomas-Muller offers a narrative and vision of healing and responsibility.
Publisher: Penguin
ISBN: 0735240078
Category : Biography & Autobiography
Languages : en
Pages : 237
Book Description
*FINALIST FOR 2022 CANADA READS* *SHORTLISTED FOR THE 2022 J.W. DAFOE BOOK PRIZE* *SHORTLISTED FOR THE 2022 MANITOBA BOOK AWARDS’ MCNALLY ROBINSON BOOK OF THE YEAR AWARD* NATIONAL BESTSELLER A gritty and inspiring memoir from renowned Cree environmental activist Clayton Thomas-Muller, who escaped the world of drugs and gang life to take up the warrior’s fight against the assault on Indigenous peoples’ lands—and eventually the warrior’s spirituality. There have been many Clayton Thomas-Mullers: The child who played with toy planes as an escape from domestic and sexual abuse, enduring the intergenerational trauma of Canada's residential school system; the angry youngster who defended himself with fists and sharp wit against racism and violence, at school and on the streets of Winnipeg and small-town British Columbia; the tough teenager who, at 17, managed a drug house run by members of his family, and slipped in and out of juvie, operating in a world of violence and pain. But behind them all, there was another Clayton: the one who remained immersed in Cree spirituality, and who embraced the rituals and ways of thinking vital to his heritage; the one who reconnected with the land during summer visits to his great-grandparents' trapline in his home territory of Pukatawagan in northern Manitoba. And it's this version of Clayton that ultimately triumphed, finding healing by directly facing the trauma that he shares with Indigenous peoples around the world. Now a leading organizer and activist on the frontlines of environmental resistance, Clayton brings his warrior spirit to the fight against the ongoing assault on Indigenous peoples' lands by Big Oil. Tying together personal stories of survival that bring the realities of the First Nations of this land into sharp focus, and lessons learned from a career as a frontline activist committed to addressing environmental injustice at a global scale, Thomas-Muller offers a narrative and vision of healing and responsibility.
Confident Pluralism
Author: John D. Inazu
Publisher: University of Chicago Press
ISBN: 022659243X
Category : Law
Languages : en
Pages : 187
Book Description
In the three years since Donald Trump first announced his plans to run for president, the United States seems to become more dramatically polarized and divided with each passing month. There are seemingly irresolvable differences in the beliefs, values, and identities of citizens across the country that too often play out in our legal system in clashes on a range of topics such as the tensions between law enforcement and minority communities. How can we possibly argue for civic aspirations like tolerance, humility, and patience in our current moment? In Confident Pluralism, John D. Inazu analyzes the current state of the country, orients the contemporary United States within its broader history, and explores the ways that Americans can—and must—strive to live together peaceably despite our deeply engrained differences. Pluralism is one of the founding creeds of the United States—yet America’s society and legal system continues to face deep, unsolved structural problems in dealing with differing cultural anxieties and differing viewpoints. Inazu not only argues that it is possible to cohabitate peacefully in this country, but also lays out realistic guidelines for our society and legal system to achieve the new American dream through civic practices that value toleration over protest, humility over defensiveness, and persuasion over coercion. With a new preface that addresses the election of Donald Trump, the decline in civic discourse after the election, the Nazi march in Charlottesville, and more, this new edition of Confident Pluralism is an essential clarion call during one of the most troubled times in US history. Inazu argues for institutions that can work to bring people together as well as political institutions that will defend the unprotected. Confident Pluralism offers a refreshing argument for how the legal system can protect peoples’ personal beliefs and differences and provides a path forward to a healthier future of tolerance, humility, and patience.
Publisher: University of Chicago Press
ISBN: 022659243X
Category : Law
Languages : en
Pages : 187
Book Description
In the three years since Donald Trump first announced his plans to run for president, the United States seems to become more dramatically polarized and divided with each passing month. There are seemingly irresolvable differences in the beliefs, values, and identities of citizens across the country that too often play out in our legal system in clashes on a range of topics such as the tensions between law enforcement and minority communities. How can we possibly argue for civic aspirations like tolerance, humility, and patience in our current moment? In Confident Pluralism, John D. Inazu analyzes the current state of the country, orients the contemporary United States within its broader history, and explores the ways that Americans can—and must—strive to live together peaceably despite our deeply engrained differences. Pluralism is one of the founding creeds of the United States—yet America’s society and legal system continues to face deep, unsolved structural problems in dealing with differing cultural anxieties and differing viewpoints. Inazu not only argues that it is possible to cohabitate peacefully in this country, but also lays out realistic guidelines for our society and legal system to achieve the new American dream through civic practices that value toleration over protest, humility over defensiveness, and persuasion over coercion. With a new preface that addresses the election of Donald Trump, the decline in civic discourse after the election, the Nazi march in Charlottesville, and more, this new edition of Confident Pluralism is an essential clarion call during one of the most troubled times in US history. Inazu argues for institutions that can work to bring people together as well as political institutions that will defend the unprotected. Confident Pluralism offers a refreshing argument for how the legal system can protect peoples’ personal beliefs and differences and provides a path forward to a healthier future of tolerance, humility, and patience.
The No Asshole Rule
Author: Robert I. Sutton
Publisher: Business Plus
ISBN: 0759518017
Category : Business & Economics
Languages : en
Pages : 166
Book Description
The definitive guide to working with -- and surviving -- bullies, creeps, jerks, tyrants, tormentors, despots, backstabbers, egomaniacs, and all the other assholes who do their best to destroy you at work. "What an asshole!" How many times have you said that about someone at work? You're not alone! In this groundbreaking book, Stanford University professor Robert I. Sutton builds on his acclaimed Harvard Business Review article to show you the best ways to deal with assholes...and why they can be so destructive to your company. Practical, compassionate, and in places downright funny, this guide offers: Strategies on how to pinpoint and eliminate negative influences for good Illuminating case histories from major organizations A self-diagnostic test and a program to identify and keep your own "inner jerk" from coming out The No Asshole Rule is a New York Times, Wall Street Journal, USA Today and Business Week bestseller.
Publisher: Business Plus
ISBN: 0759518017
Category : Business & Economics
Languages : en
Pages : 166
Book Description
The definitive guide to working with -- and surviving -- bullies, creeps, jerks, tyrants, tormentors, despots, backstabbers, egomaniacs, and all the other assholes who do their best to destroy you at work. "What an asshole!" How many times have you said that about someone at work? You're not alone! In this groundbreaking book, Stanford University professor Robert I. Sutton builds on his acclaimed Harvard Business Review article to show you the best ways to deal with assholes...and why they can be so destructive to your company. Practical, compassionate, and in places downright funny, this guide offers: Strategies on how to pinpoint and eliminate negative influences for good Illuminating case histories from major organizations A self-diagnostic test and a program to identify and keep your own "inner jerk" from coming out The No Asshole Rule is a New York Times, Wall Street Journal, USA Today and Business Week bestseller.
Primitive Technology
Author: John Plant
Publisher: Clarkson Potter
ISBN: 1984823671
Category : Sports & Recreation
Languages : en
Pages : 194
Book Description
From the craftsman behind the popular YouTube channel Primitive Technology comes a practical guide to building huts and tools using only natural materials from the wild. John Plant, the man behind the channel, Primitive Technology, is a bonafide YouTube star. With almost 10 million subscribers and an average of 5 million views per video, John's channel is beloved by a wide-ranging fan base, from campers and preppers to hipster woodworkers and craftsmen. Now for the first time, fans will get a detailed, behind-the-scenes look into John's process. Featuring 50 projects with step-by-step instructions on how to make tools, weapons, shelters, pottery, clothing, and more, Primitive Technology is the ultimate guide to the craft. Each project is accompanied by illustrations as well as mini-sidebars with the history behind each item, plus helpful tips for building, material sourcing, and so forth. Whether you're a wilderness aficionado or just eager to spend more time outdoors, Primitive Technology has something for everyone's inner nature lover.
Publisher: Clarkson Potter
ISBN: 1984823671
Category : Sports & Recreation
Languages : en
Pages : 194
Book Description
From the craftsman behind the popular YouTube channel Primitive Technology comes a practical guide to building huts and tools using only natural materials from the wild. John Plant, the man behind the channel, Primitive Technology, is a bonafide YouTube star. With almost 10 million subscribers and an average of 5 million views per video, John's channel is beloved by a wide-ranging fan base, from campers and preppers to hipster woodworkers and craftsmen. Now for the first time, fans will get a detailed, behind-the-scenes look into John's process. Featuring 50 projects with step-by-step instructions on how to make tools, weapons, shelters, pottery, clothing, and more, Primitive Technology is the ultimate guide to the craft. Each project is accompanied by illustrations as well as mini-sidebars with the history behind each item, plus helpful tips for building, material sourcing, and so forth. Whether you're a wilderness aficionado or just eager to spend more time outdoors, Primitive Technology has something for everyone's inner nature lover.
Surviving Dirty John
Author: Debra Newell
Publisher: BenBella Books
ISBN: 1953295509
Category : True Crime
Languages : en
Pages : 313
Book Description
NATIONAL INDIE EXCELLENCE AWARDS WINNER — TRUE CRIME Now that articles, podcasts, newsmagazines, and miniseries have had their sensationalistic say, Debra Newell, the one woman who truly knows what it was like to survive “Dirty John” Meehan shares the full story—the reality—with the world for the first time. Debra Newell is nothing if not a survivor. By the time she met John Michael Meehan online, she lived through a near-fatal childhood illness, an attempted rape in her 20s, the traumatic death of her sister at the hands of her brother-in-law, four failed marriages, and a litany of dating disasters. But despite those tragedies, she seemed to have it all: adoring children, a successful business, a fabulous penthouse apartment. But there was something missing: the blinding, all-consuming love she first read about to occupy her time in her childhood sickbed. And she thought she found it with John Meehan. More than a tabloid-ready true-crime expose, Debra’s story is one of trauma, denial, and deception. But it is also a relatable, inspirational, and hopeful story of forgiveness and, most of all, love. The lengths to which a woman will go to find—and keep—love; the boundaries children and parents cross to protect and save the people they love; the love one must find for oneself; and the ways the illusion of love can be used to manipulate and hurt. Told in Debra’s words with the help of New York Times bestselling author M. William Phelps, this book is filled with exclusive stories about Debra and her family, previously unpublished photos, and the unvarnished, unapologetic, and unbelievable reality of Surviving Dirty John.
Publisher: BenBella Books
ISBN: 1953295509
Category : True Crime
Languages : en
Pages : 313
Book Description
NATIONAL INDIE EXCELLENCE AWARDS WINNER — TRUE CRIME Now that articles, podcasts, newsmagazines, and miniseries have had their sensationalistic say, Debra Newell, the one woman who truly knows what it was like to survive “Dirty John” Meehan shares the full story—the reality—with the world for the first time. Debra Newell is nothing if not a survivor. By the time she met John Michael Meehan online, she lived through a near-fatal childhood illness, an attempted rape in her 20s, the traumatic death of her sister at the hands of her brother-in-law, four failed marriages, and a litany of dating disasters. But despite those tragedies, she seemed to have it all: adoring children, a successful business, a fabulous penthouse apartment. But there was something missing: the blinding, all-consuming love she first read about to occupy her time in her childhood sickbed. And she thought she found it with John Meehan. More than a tabloid-ready true-crime expose, Debra’s story is one of trauma, denial, and deception. But it is also a relatable, inspirational, and hopeful story of forgiveness and, most of all, love. The lengths to which a woman will go to find—and keep—love; the boundaries children and parents cross to protect and save the people they love; the love one must find for oneself; and the ways the illusion of love can be used to manipulate and hurt. Told in Debra’s words with the help of New York Times bestselling author M. William Phelps, this book is filled with exclusive stories about Debra and her family, previously unpublished photos, and the unvarnished, unapologetic, and unbelievable reality of Surviving Dirty John.
The Road Through Wonderland
Author: Dawn Schiller
Publisher: Medallion Media Group
ISBN: 1605421405
Category : Biography & Autobiography
Languages : en
Pages : 498
Book Description
Painstakingly honest, this chilling memoir reveals how a teenager became immersed in the bizarre life of legendary porn star John Holmes. Starting with a childhood that molded her perfectly to fall for the seduction of “the king of porn,” this autobiography recounts the perilous road that Dawn Schiller traveled—from drugs and addiction to beatings, arrests, forced prostitution, and being sold to the drug underworld. After living through the horrific Wonderland murders of 1981, she entered protective custody, ran from the FBI, and turned in John Holmes to the police. This is the true story of a young girl’s harrowing escape from one of the most infamous public figures, her struggle to survive, and her recovery from unthinkable abuse.
Publisher: Medallion Media Group
ISBN: 1605421405
Category : Biography & Autobiography
Languages : en
Pages : 498
Book Description
Painstakingly honest, this chilling memoir reveals how a teenager became immersed in the bizarre life of legendary porn star John Holmes. Starting with a childhood that molded her perfectly to fall for the seduction of “the king of porn,” this autobiography recounts the perilous road that Dawn Schiller traveled—from drugs and addiction to beatings, arrests, forced prostitution, and being sold to the drug underworld. After living through the horrific Wonderland murders of 1981, she entered protective custody, ran from the FBI, and turned in John Holmes to the police. This is the true story of a young girl’s harrowing escape from one of the most infamous public figures, her struggle to survive, and her recovery from unthinkable abuse.
Friction
Author: Jeff Rosenblum
Publisher: powerHouse Books
ISBN: 157687883X
Category : Business & Economics
Languages : en
Pages : 128
Book Description
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Publisher: powerHouse Books
ISBN: 157687883X
Category : Business & Economics
Languages : en
Pages : 128
Book Description
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.