Introducing Communication Research PDF Download

Author: Vera Toepoel
Publisher: SAGE
ISBN: 1473947677
Category : Social Science
Languages : en
Pages : 323

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Book Description
Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.

Author: Donald Treadwell
Publisher: SAGE Publications
ISBN: 1071886665
Category : Language Arts & Disciplines
Languages : en
Pages : 342

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Book Description
Introducing Communication Research teaches the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. The Fifth Edition adds coverage of social media and big data, artificial intelligence (AI), and changes in communication brought about by the COVID-19 pandemic.

Author: Valerie M. Sue
Publisher: SAGE
ISBN: 1412992257
Category : Computers
Languages : en
Pages : 265

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Book Description
This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish

Author: Daniel F. Chambliss
Publisher: SAGE Publications
ISBN: 1071871307
Category : Social Science
Languages : en
Pages : 479

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Book Description
This bestselling text introduces social science research methods to study diverse social processes and to improve our understanding of social issues. Each chapter illustrates principles and techniques in research methods with interesting examples drawn from social science investigations and everyday experiences. The many updates to the Seventh Edition include: new examples of contemporary research including on social media and the impact of the COVID-19 pandemic; new developments in methods including the challenges of the 2020 U.S. Census, survey response rates and survey question design, and more emphasis on culturally responsive research ethics; a new "Research in the News" feature in every chapter give topical examples of social research from the news media; new statistical data is incorporated throughout including from the 2022 General Social Survey; and the text is now available on the Sage Vantage platform, which includes learning tools such as highlighting, note-taking, exploration of related resources, videos, knowledge checks and assessment.

Author: Ronald F. Czaja
Publisher: SAGE
ISBN: 1412997348
Category : Mathematics
Languages : en
Pages : 441

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Book Description
Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making from setting the basic features of the survey through development, testing, and data collection.

Author: Frederick T. L. Leong
Publisher: SAGE Publications
ISBN: 1483321614
Category : Psychology
Languages : en
Pages : 619

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Book Description
In the Third Edition of The Psychology Research Handbook editors Frederick T. L. Leong and James T. Austin have assembled experienced expert researchers to provide graduate students and research assistants with a comprehensive framework for conducting many types of psychology research. The book is organized around the idea of a "research script," following the step-by-step process of research planning, design, data collection, analysis, and disseminating research. Many chapters are coauthored by advanced graduate students to give their fellow students a sense of real-world research, adding to the clarity and practicality of many chapters. Students and instructors alike will appreciate chapters on topics typically missing from introductory methods texts, including applying for research grants, dealing with journal editors and reviewers, working within research teams, and conducting cross-cultural research. Structures such as recommended readings and exercises guide students to develop and expand their research skills. New chapters include Power and Evidence, IRB as Critical Collaborators in Research, Alternative Data Collection Strategies, Structural Equation Modeling and Replicability and Reproducibility. A comprehensive, easy-to-understand guide to the entire research process, this book quickly and efficiently equips advanced students and research assistants to conduct a full research project.

Author: Allen Rubin
Publisher: John Wiley & Sons
ISBN: 1119858569
Category : Psychology
Languages : en
Pages : 308

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Book Description
The latest edition of an essential text to help students and practitioners distinguish between research studies that should and should not influence practice decisions Now in its third edition, Practitioner's Guide to Using Research for Evidence-Informed Practice delivers an essential and practical guide to integrating research appraisal into evidence-informed practice. The book walks you through the skills, knowledge, and strategies you can use to identify significant strengths and limitations in research. The ability to appraise the veracity and validity of research will improve your service provision and practice decisions. By teaching you to be a critical consumer of modern research, this book helps you avoid treatments based on fatally flawed research and methodologies. Practitioner's Guide to Using Research for Evidence-Informed Practice, Third Edition offers: An extensive introduction to evidence-informed practice, including explorations of unethical research and discussions of social justice in the context of evidence-informed practice. Explanations of how to appraise studies on intervention efficacy, including the criteria for inferring effectiveness and critically examining experiments. Discussions of how to critically appraise studies for alternative evidence-informed practice questions, including nonexperimental quantitative studies and qualitative studies. A comprehensive and authoritative blueprint for critically assessing research studies, interventions, programs, policies, and assessment tools, Practitioner's Guide to Using Research for Evidence-Informed Practice belongs in the bookshelves of students and practitioners of the social sciences.

Author: Lucy R. Ford
Publisher: SAGE Publications Limited
ISBN: 1529618622
Category : Social Science
Languages : en
Pages : 512

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Book Description
The SAGE Handbook of Survey Development and Application provides a practical resource that researchers can go to for cutting-edge tools to ensure they are employing the best survey research techniques. This handbook not only covers the classic and innovational skills and approaches involved at every step of the survey research process, but also centres itself around applied, how-to guidance to aid readers in best practice. Chapters engage with a broad range of topics including sampling issues, approaches to establishment of measurement equivalence, and the use of online labour pools in survey development. With contributions from a global community of leading and emerging scholars across a wide variety of disciplines, this Handbook is focused on being applicable and accessible across the social sciences. Containing over 120 tables and figures, checklists and tutorial guides, The SAGE Handbook of Survey Development and Application will serve as a one stop resource for survey research. This handbook serves as a touchstone for a variety of fields such as Organizational Behavior, Industrial & Organizational Psychology, Management, Psychology, Educational Research, Marketing, Public Policy, and others. PART 1: Conceptual Issues and Operational Definition PART 2: Research Design Considerations PART 3: Item Development PART 4: Scale Improvement Methods PART 5: Data Collection PART 6: Data Management and Analysis PART 7: Research Production and Dissemination PART 8: Applications

Author: Paul J. Lavrakas
Publisher: SAGE Publications
ISBN: 150631788X
Category : Social Science
Languages : en
Pages : 1073

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Book Description
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

Author: Joe F. Hair Jr.
Publisher: Taylor & Francis
ISBN: 1000894401
Category : Business & Economics
Languages : en
Pages : 529

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Book Description
Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.